Assistant Manager, Digital Marketing

SupportFinity™; Bengaluru; On-site; INR 2,000,000 - 2,500,000; Full time

Job summary

SupportFinity™ is looking for an experienced professional to manage and optimize paid media campaigns. The ideal candidate will have 8-10 years of experience in performance marketing, specializing in B2B channels like LinkedIn and Google Ads.

Your role will involve collaborating with external agencies, leading in-house campaigns, and analyzing performance data to enhance strategy. A strong attention to detail and exceptional communication skills are essential for success in this dynamic role.

Qualifications

• 8-10 years of experience in paid media, performance marketing, or media buying.
• Experience with B2B and B2C environments preferred.
• Familiarity with web analytics and tracking concepts.

Responsibilities

• Oversee agency performance management and ensure alignment with firm objectives.
• Lead in-house campaigns for media performance.
• Build and manage paid campaigns across B2B channels.

Skills

Experience in paid media and performance marketing

Technical proficiency in Meta Ads and Google Ads

Strong analytical skills

Effective communication skills

Attention to detail

Education

Bachelor’s degree in Marketing or equivalent

Tools

LinkedIn Campaign Manager

Google Analytics

Microsoft Excel

Job description

About Us

WeWork India is one of India’s leading flexible workspace operators – ‘Great Place To Work’ certified (Nov 2024 – Nov 2025), aimed at creating flexible workspace solutions for companies of all sizes. Since its inception in India in 2016, WeWork India has expanded across 68 operational centres in Chennai, New Delhi, Gurugram, Noida, Mumbai, Bengaluru, Pune, and Hyderabad. WeWork India strives to provide customised and curated solutions for various office space needs through its products and solutions. At WeWork India, we’re driven by collaboration, creativity, and a shared vision to redefine the future of work. If you’re looking to be part of a dynamic, fast-growing organisation that values talent and fosters growth, join us and build your future with WeWork India. For more information, please visit our website.

Key Responsibilities

• Agency Performance Management: Oversee and own the performance of external media agency partners. Serve as the day-to-day liaison to ensure agency-led campaigns align with firm objectives, holding partners accountable to agreed-upon KPIs, media efficiency targets, and delivery timelines.
• Running in-house campaigns: Running the in-house campaigns, leading in-house media team to drive the performance.
• Campaign Management: Build, launch, and manage in-house paid campaigns across key B2B channels, with a heavy emphasis on LinkedIn Campaign Manager, Google Ads (Search & Display), and programmatic platforms.
• Audience Targeting: Develop and implement sophisticated B2B targeting strategies, including Account-Based Marketing (ABM) lists, retargeting, and custom audience segments to effectively reach global decision-makers.
• Optimization & Bidding: Monitor daily campaign pacing and budget utilization.
• Continuously optimize bids, audience parameters, and placements to improve key performance indicators such as Cost Per Acquisition (CPA), Click-Through Rate (CTR), and conversion rates.
• Data Analytics & Reporting: Extract performance data from native ad platforms and analytics tools to assist in building weekly and monthly reporting dashboards. Identify data trends to provide actionable recommendations for future media buys.
• Creative Testing (A/B): Collaborate with the design and editorial teams to traffic ad creatives. Set up and monitor rigorous A/B tests for ad copy, imagery, and landing pages to determine winning variations.
• Ad Operations: Ensure all campaigns are tracked flawlessly using proper UTM parameters, conversion tracking tags, and pixel implementations.

Qualifications

• Experience: 8-10 years of hands-on experience in paid media, performance marketing, or media buying, ideally a mix of B2B and B2C, agency, or corporate environment.
• Experience working with or at a media agency is a strong plus.
• Education: Bachelor’s degree in Marketing, MBA or equivalent is preferred
• Technical Proficiency: Deep, hands-on experience managing campaigns in Meta Ads, LinkedIn Campaign Manager and Google Ads.
• Proficiency in Microsoft Excel for raw data manipulation.
• Familiarity with web analytics and tracking concepts (Google Analytics, Google Tag Manager).
• Problem-Solving Skills: Exceptional quantitative skills with the ability to look at a spreadsheet of ad metrics and quickly diagnose campaign health.
• Communication: Clear and concise communication skills, with the ability to explain media performance metrics to non-media stakeholders and effectively manage external vendor relationships.
• Mindset: A high degree of accuracy and attention to detail. Ability to thrive in a fast-paced, high-standards global environment while managing multiple campaign budgets simultaneously.

Equal Opportunity Employer

WeWork India is an Equal Opportunity and Affirmative Action Employer. We celebrate diversity and are committed to creating an inclusive environment for our employees and members. Employment decisions are made without regard to race, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or other characteristics protected by law. We expect all employees to embody our values and all aspects of employment including the decisions to hire and promote, are based on merit, competence, performance and business needs. Our total rewards philosophy is aimed at providing compensation that is competitive, performance linked and helps us attract and retain the talent we need to drive our business forward and serve our members. As part of WeWork India, our commitment to you is that you’ll be surrounded by career opportunities in a culture that fosters collaboration, flexibility and inclusion.