Assistant Manager & Deputy Manager - Direct S2S channel

Axis Max Life Insurance Limited; Ludhiana; On-site; INR 800,000 - 1,800,000; Full time

Job summary

Axis Max Life Insurance Limited, based in Jalandhar, is seeking an Assistant Manager & Deputy Manager for the Direct S2S channel to drive life insurance sales and ensure high-quality lead conversion. You will supervise day-to-day activities, coach the sales team, monitor KPIs, and implement robust sales processes in line with company standards.

The role requires strong channel management, excellent communication and negotiation skills, and solid experience in financial services.

Qualifications

• Proven experience in sales or business development, preferably in life insurance, financial services, or banking.
• Strong ability to manage sales channels, drive target achievement, and support field teams.
• Good communication, negotiation, and relationship-building skills with customers and internal stakeholders.
• Ability to analyze sales performance data, identify trends, and implement corrective actions.
• Knowledge of life insurance products, regulatory guidelines, and standard sales practices.
• Comfort with using CRM tools, MS Office applications, and digital platforms to manage sales activities and reporting.
• Bachelor’s degree in business, finance, marketing, or related field; relevant professional certifications in insurance or sales are an advantage.
• Demonstrated customer-centric approach, ethical conduct, and commitment to compliance and quality standards.

Responsibilities

• Manage and grow the Direct S2S channel, achieving sales targets and ensuring high-quality lead conversion.
• Oversee day-to-day sales activities, support and guide the sales team, monitor performance metrics, and implement sales processes.
• Coordinate with internal stakeholders, maintain compliance with regulatory and company policies, and ensure excellent customer experience from prospecting through policy issuance.
• Provide regular reporting, market analysis, and contribute to local sales strategies and initiatives.

Skills

Sales experience

Channel management

CRM tools

Communication

Regulatory knowledge

MS Office

Relationship building

Education

Bachelor’s degree in business, finance, marketing, or related field

Tools

CRM tools

MS Office

Digital platforms

Job description

Company Description

Axis Max Life Insurance Limited (formerly Max Life Insurance Company Limited) is a joint venture between Max Financial Services Limited, part of the diversified Max Group, and Axis Bank Limited. The company offers comprehensive protection and long-term savings life insurance solutions through a multichannel distribution network, including agency and third-party partners. With an individual death claims paid ratio of 99.8% in FY25-26 and assets under management of Rs. 200,000 crore as of March 31, 2026, Axis Max Life Insurance Limited demonstrates strong financial stability and customer trust. The organization follows a need-based sales process, a customer-centric engagement approach, and invests in trained human capital to deliver high-quality service. For more details, applicants can explore the company website and customer service channels.

Role Description

The Assistant Manager & Deputy Manager – Direct S2S Channel role is a full-time, on-site position based in Jalandhar I. The role involves managing and growing the Direct S2S (sales-to-sales) channel, including achieving sales targets for life insurance products and ensuring high-quality lead conversion. The person in this role will oversee day-to-day sales activities, support and guide the sales team, monitor performance metrics, and implement sales processes aligned with company standards. Responsibilities include coordinating with internal stakeholders, maintaining compliance with regulatory and company policies, and ensuring an excellent customer experience from prospecting through policy issuance. The role also requires regular reporting, market analysis, and contribution to local sales strategies and initiatives.

Qualifications

• Proven experience in sales or business development, preferably in life insurance, financial services, or banking.
• Strong ability to manage sales channels, drive target achievement, and support field teams.
• Good communication, negotiation, and relationship-building skills for working with customers and internal stakeholders.
• Ability to analyze sales performance data, identify trends, and implement corrective actions.
• Knowledge of life insurance products, regulatory guidelines, and standard sales practices is highly beneficial.
• Comfort with using CRM tools, MS Office applications, and digital platforms to manage sales activities and reporting.
• Bachelor’s degree in business, finance, marketing, or a related field; relevant professional certifications in insurance or sales are an advantage.
• Demonstrated customer-centric approach, ethical conduct, and commitment to compliance and quality standards.