Assistant General Manager Sales

Digisme; Chennai District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Digisme is seeking a seasoned B2B SaaS sales leader in India to drive high-velocity SME sales and rapid subscription onboarding. You will design scalable sales frameworks, optimize short cycles, and lead a team of inside sales and onboarding specialists to meet aggressive monthly targets.

You will craft pricing strategies for high-volume subscriptions, coordinate performance marketing efforts, and collaborate with the CEO to adapt regional sales approaches across tiers 1–3.

Qualifications

• 8-12 years of core experience in B2B sales, with at least 4 years leading high-volume sales teams in SaaS, tech solutions, fintech, or business services targeting SME market.
• Experience with cloud-based HRMS/CRM software is a big advantage.
• Strong data-driven and KPI-focused mindset for fast-paced SME markets.

Responsibilities

• High-velocity SME sales & market penetration.
• Scale subscription volumes with high-output sales frameworks to hit monthly revenue targets through rapid onboarding.
• Optimize short sales cycles by streamlining the pipeline from demo to onboarding.
• Consultative pricing strategies for high-volume subscription models that attract budget-conscious SMEs.
• Lead mass market lead generation and digital marketing initiatives.
• Drive inbound lead velocity via local SEO, Google Ads, and social media campaigns for local SME owners and regional HRs.
• Coordinate mass communication with demos, product explainer videos, and group webinars showcasing features like geo-fencing and automated payroll.
• Tailor regional sales approaches across India tiers 1-3.
• Direct and mentor inside sales, field representatives, and onboarding specialists; monitor KPIs and pipeline hygiene.

Skills

Inside sales metrics

Automated pipeline tracking

Performance marketing alignment

SaaS sales

B2B sales

Leadership of sales teams

Education

Bachelor's degree

MBA in Sales/Marketing

Job description

Salary as per market standards

Immediate Joiners Preferrable.

Key Responsibilities:

• High-Velocity SME Sales & Market Penetration
• Scale Subscription Volumes: Design and execute high-output sales frameworks to consistently hit monthly revenue targets through rapid, compounding client onboarding.
• Optimize Short Sales Cycles: Streamline the sales pipeline to ensure swift conversions from initial demonstration to software onboarding, tailored to the quick decision-making speed of SME owners.
• Consultative Pricing Strategies: Structure attractive, high-volume subscription models that appeal to budget-conscious small businesses while ensuring profitability.
• Mass Market Lead Generation & Digital Marketing
• Inbound Lead Velocity: Partner with performance marketing teams to scale local SEO, Google Ads and targeted social media campaigns that reach localized business owners and regional HRs.
• Mass Communication & Demos: Drive automated email campaigns, localized product explainer videos, and group webinars to pitch features like geo-fencing, mobile facial recognition, and automated payroll.
• Regional Market Adaptation: Help tailor localized sales approaches to handle various SME business clusters across tiers 1, 2, and 3 in India.
• Team Leadership & Process Automation
• Manage High-Output Teams: Direct, mentor, and track the metrics of inside sales executives, field representatives, and customer onboarding specialists.
• KPI & Pipeline Hygiene: Oversee strict CRM tracking to monitor lead assignment, call volumes, demo-to-close ratios, and team response times.
• Direct Collaboration with the CEO: Work hand-in-hand with the CEO to share real-time market data on SME pain points, directly influencing pricing changes and feature development.

Candidate Requirements

• Experience: 8-12 years of core experience in B2B sales, with at least 4 years leading high-volume sales teams in SaaS, tech solutions, fintech, or business services targeting the SME market.
• Domain Expertise: Proven success handling shorter, transactional sales cycles (closing multiple deals per month rather than multi-month enterprise deals). Experience with cloud-based HRMS/CRM software is a big advantage.
• Skills: Expert in inside sales metrics, automated pipeline tracking, performance marketing alignment, and high-impact software demonstrations.
• Education: Bachelors degree in Business, IT, Computer Science, or an equivalent field is required. An MBA in Sales/Marketing is a plus, but substantial, proven success in B2B SaaS/Tech sales will be considered equivalent.
• Traits: Resilient, data-driven, and possesses a 'hustler' mindset required to capture market share in a highly competitive, fast-paced small-business sector.