ASM Off Trade - Goa

Bacardi-Martini; Goa; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Competitive pay package

Retirement/Pension Plan

Medical, Critical Illness & Life보험

Job summary

Bacardi Goa, India is seeking an experienced sales professional to lead region-wide execution of financial targets, price architecture and distributor collaboration. You will build senior customer relationships, drive on-premise and off-trade growth, and implement ROI-driven promotional plans with discipline.

The role emphasizes channel strategy shaping, travel to meet key customers, and pay-for-performance in partnership with distributors.

Qualifications

• Experience in FMCG/beverage sales preferred.
• Strong communication and networking with key customers.
• Excellent negotiation skills and on-premises sales experience.

Responsibilities

• Deliver on financial targets (NSV, GM, profitability).
• Lead surveys and execute with distributors to drive excellence.
• Build lasting relationships with customers and distributors in the state.
• Implement price pack architecture and drive improved mix.
• Execute annual price increases effectively.
• Optimize promotions and ROI throughout the year.
• Shape channel and portfolio strategy for the territory.
• Communicate with customers to gather feedback and resolve issues.
• Develop short- and long-term sales strategies based on market insights.
• Foster long-term relationships with key customers and drive pay-for-performance.

Skills

Channel strategies

Commercial experience (beverages/FMCG)

Written and verbal communication

Negotiation & on-premises sales

Job description

RESPONSIBILITIES

• Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
• Deliver on Pictures of Success targets, ensure completion of surveys while working in partnership with customers / distributor to deliver excellence in execution
• Develop effective long-term relationships with customers and distributors to be perceived as the company’s leading customer contact within the state
• Execute occasion-based price pack architecture to deliver improved mix
• You will be accountable for the effective implementation of our annual price increases
• Optimize promotional plans through the year through implementation of the ROI strategy and goals
• Input into the shaping of the channel & portfolio strategy of the territory
• Communicate regularly and effectively with customers to seek inputs for product and service improvement and resolve day-to-day operational questions/issues
• Building short term and long-term sales strategy for the region based on consumer insights, and market understanding all while managing budgets and price plans
• Build effective long-term relationships with Key Customers
• Relentlessly drive a pay for performance-based approach with Key Customers

SKILLS

• Channel strategies leading to continuous brand-pack-channel mix optimization driving NSV and volumes
• Commercial experience preferably with a beverages / FMCG / alco – bev industry. Drinks and Lifestyle Category experience is an advantage
• Well-developed written and verbal communication skillsEffective use of networking and leveraging the same with key customers and strong interpersonal skills
• Strong negotiation skills and first-hand on-premises sales experience

PERSONAL QUALITIES

• You are Pro-active, Goal-oriented and Passionate about delivering results and constantly seek to improve
• You love the consumer. You create strong positive first impressions and easily build those into great relationships with customers
• You demonstrate resilience by overcoming challenges and staying calm under pressure
• You demonstrate entrepreneurial thinking, looking for new ways to achieve better results

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.

Benefits

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

• Flexible work arrangements (depending on role/office/site location)
• Access to E-learning Platforms and Career Development programs
• Travel Discounts (i.e., hotel and car rental)
• And much more!