Area Sales Manager - Mumbai

Bacardi-Martini; Mumbai; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Flexible work arrangements

Travel discounts

Employee assistance programs

Best-in-class leave policies

Job summary

Bacardi is seeking a results-driven sales professional to strengthen off-trade distribution and drive growth in the market. You will focus on expanding premium portfolio visibility, brand advocacy with distributors and retailers, and delivering against regional NSV targets.

You will lead activations, coordinate with marketing for promotions, and ensure availability of Bacardi brands in line with regional drivers. English and local language skills are preferred.

Qualifications

• Excellent communication and presentation skills.
• Strong commercial understanding of regional markets.
• Proven ability to network and build relationships with distributors and retailers.
• Solid negotiation skills with field sales experience.

Responsibilities

• Deliver results and excellence in execution.
• Achieve key financial targets including NSV, gross margin, and profitability.
• Collaborate with customers and distributors to ensure on-time delivery and correct execution.
• Manage territory performance monthly/quarterly with forecast accuracy.
• Drive marketing activations and visibility in line with the marketing team.
• Ensure Bacardi brand availability aligned with drivers and scorecards.
• Stay updated on market trends and competitor actions to propose improvements.
• Build long-term relationships with customers/distributors/retailers.
• Provide data-driven sales reports and insights for decision makers.

Skills

Skilled communicator

Strong commercial acumen

Networking skills

Negotiation skills

Job description

Off-trade sales at Bacardi helps in generating the primary and secondary sales and build relationships with distributors and retailers. They play a critical role in the availability and launching our portfolio brands in the retail outlets.

They can do this by crafting a lot of activations, brand advocacy sessions for the distributors and retailers.

ABOUT YOU

We are looking for primos who want be part of our Family and want to develop their career in a dynamic team. You need to be results oriented looking to develop the business as a founder in your RTM with focus on growing our Premium portfolio and Innovations and protecting the Core business.

RESPONSIBILITIES

• Deliver results and excellence in execution
• Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
• Deliver on Pictures of Success targets, complete survey and work in partnership with customers / distributor to deliver excellence in execution
• Achieving Volume Budget of the region
• Achieve the Implementation of Marketing Activities like Promotions & Visibility
• Activations and execution to be done in line with the marketing team
• Ensure the availability of Bacardi Brands in line with the AVPQPAP drivers
• Stay update-to-date with current and competitors’ trends to identify improvements or recommend new solutions
• Collect and analyze information and prepare data and sales reports
• Manage territory / channel / account performance on a monthly/quarterly basis, working with customers / distributors to ensure delivery of forecast and budget (volume / value / execution) in line with Bacardi Scorecard
• Act as the leading customer contact, building effective long‑term relationships with customers / distributors/ retailers
• Communicate effectively with customers to seek inputs for product and service improvement and resolve day‑to‑day operational questions/issues

SKILLS

• Skilled communicator with good presentation skills
• Strong commercial acumen and knowledge of the region
• Effective use of networking and interpersonal skills
• Strong negotiation skills and first‑hand field sales experience

PREFERRED EXPERIENCE

• Experience in the Spirits and/or Beverage Industry is a distinct advantage
• Proficiency in English & local language skills

PERSONAL QUALITIES

• You are Pro‑active, Goal‑oriented, and Passionate about delivering results and constantly seek to improve
• You love the consumer. You create strong positive first impressions and easily build those into great relationships with customers
• You demonstrate resilience by overcoming challenges and staying calm under pressure
• You demonstrate entrepreneurial thinking, looking for new ways to achieve better results

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well‑being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best‑in‑class, family‑friendly, and inclusive leave policies

Additional Benefits

• Flexible work arrangements (depending on role/office/site location)
• Access to E‑learning Platforms and Career Development programs
• Travel Discounts (i.e., hotel and car rental)
• And much more!