Area Sales Manager (ASM) - FMCG Exp is Mandatory [Onsite: Pune]

GoWin Search LLC; Pune District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

GoWin Search LLC in Pune, Maharashtra, seeks an experienced Area Sales Manager (ASM) for FMCG to drive sales growth across Pune and nearby markets. The role leads field sales teams, coordinates with distributors, and expands market reach through strong relationships and strategic execution.

You will manage distributor networks, ensure product availability and visibility, and coach staff to meet targets while traveling across the territory to track market trends and opportunities.

Qualifications

• 5–7+ years of sales experience in FMCG.
• Experience with distributors and channel sales in Pune.
• Strong leadership, communication, and negotiation skills.

Responsibilities

• Drive sales growth and achieve business targets within the assigned territory.
• Develop and expand the distributor network to increase market coverage.
• Build strong relationships with distributors, retailers, and trade partners.
• Lead, guide, and motivate the sales team to improve performance and productivity.
• Ensure product availability, visibility, and execution across all sales channels.
• Conduct regular market visits to understand customer needs and market trends.
• Monitor competitor activities and identify new business opportunities.
• Plan and execute promotional activities, brand activations, and visibility programs.
• Track sales performance and take corrective actions when needed.
• Support recruitment, onboarding, and training of sales team members.
• Maintain regular communication with team members and provide field support.
• Ensure compliance with company policies, processes, and business standards.

Skills

FMCG sales leadership

Distributor management

Channel sales

Team leadership

Negotiation & communication

Market knowledge Pune

Education

Bachelor's degree

Job description

Job Title: Area Sales Manager (ASM) - FMCG

Experience: 5 to 7+ Years

Industry: FMCG Exp is Mandatory

Location: Pune, Maharashtra

Employment Type: Full-Time

Work Mode: Field-Based / Onsite (Work From Office)

Working Days: Monday to Saturday

Working Hours: General / Regular

Compensation Range: Based on Experience & Interview Performance

Job Brief

Are you passionate about sales and building strong market relationships? We are looking for an experienced Area Sales Manager from the FMCG industry to lead sales growth across Pune and nearby markets.

In this role, you will work closely with distributors, guide sales teams, expand market reach, and help strengthen brand presence.

This is an excellent opportunity for a sales professional who enjoys field work, team leadership, and driving business growth in the FMCG industry.

Responsibilities

• Drive sales growth and achieve business targets within the assigned territory.
• Develop and expand the distributor network to increase market coverage.
• Build strong relationships with distributors, retailers, and trade partners.
• Lead, guide, and motivate the sales team to improve performance and productivity.
• Ensure product availability, visibility, and execution across all sales channels.
• Conduct regular market visits to understand customer needs and market trends.
• Monitor competitor activities and identify new business opportunities.
• Plan and execute promotional activities, brand activations, and visibility programs.
• Track sales performance and take corrective actions when needed.
• Support recruitment, onboarding, and training of sales team members.
• Maintain regular communication with team members and provide field support.
• Ensure compliance with company policies, processes, and business standards.

Qualifications

• Bachelor's degree in any discipline.
• 5 to 7+ years of sales experience in the FMCG industry.
• Experience in distributor management and channel sales.
• Strong leadership and team management skills.
• Good communication, negotiation, and relationship-building abilities.
• Strong analytical and problem-solving skills.
• Knowledge of the Pune market is a just.
• Willingness to travel extensively within the assigned territory.

Why Join Us?

• Competitive salary package with growth opportunities.
• Opportunity to take ownership of a key sales territory.
• Work with an established and growing FMCG business.
• Learn from experienced industry professionals.
• Supportive and collaborative work environment.
• Clear career growth and development opportunities.
• Opportunity to make a direct impact on business success.