Area Sales Manager(ASM)-Beverages- Meerut

Unbore Foods Pvt. Ltd.; Meerut; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Travel allowance

Incentives/bonuses

Brand growth exposure

Job summary

Unbore Foods Pvt. Ltd. is seeking an Area Sales Manager (ASM) for the Meerut region to drive beverage distribution and sales growth. You will oversee a field sales team, nurture distributors, and expand reach across GT/MT channels while ensuring availability and brand visibility.

You will lead planning of beats and routes, monitor performance through MIS, and collaborate with marketing, supply chain, and finance to meet targets. Willingness to travel is essential.

Qualifications

• 5–7 years in area sales management in FMCG/beverages.
• MBA/PGDM in Sales & Marketing preferred.
• Strong leadership and distributor management skills.

Responsibilities

• Drive primary and secondary sales across the assigned area.
• Appoint and manage distributors; ensure stock and ROI.
• Lead, coach, and evaluate Sales Officers/Executives.
• Expand distribution; optimize beat routes and outlet coverage.
• Implement trade schemes, promotions, and in-store branding.
• Track sales, prepare MIS reports, and share insights.

Skills

Distributor management

Team leadership

Sales execution

Market intelligence

Negotiation

CRM

Field sales

Travel readiness

Data analysis

Education

MBA/PGDM in Sales & Marketing

Tools

MS Excel

CRM

Job description

Area Sales Manager(ASM)-Beverages- Meerut

We are building a next-generation beverage brand rooted in great taste, clean ingredients, and a bold, youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance.

This is an opportunity to join a fast-growing challenger brand and play a key role in shaping its identity, voice, and growth journey.

Role Summary

The Area Sales Manager (ASM) will be responsible for driving sales growth, expanding distribution, managing channel partners, and leading a field sales team within the assigned area. This role requires strong execution capability, distributor management skills, and deep understanding of the FMCG/beverages market.

Key Responsibilities

Achieve Sales Targets: Drive primary and secondary sales to meet or exceed monthly and quarterly volume and value targets across the assigned area.

Distributor Management: Appoint new distributors where required, manage existing distributors, ensure healthy stock levels, and improve distributor ROI.

Team Leadership & Development: Lead, coach, and monitor Sales Officers/Executives; conduct regular market visits, joint calls, and performance reviews.

Distribution Expansion: Increase distribution by adding new outlets, improving beat productivity, and strengthening route plans across GT/MT channels.

Trade Marketing Execution: Implement company schemes, promotions, and visibility drives; ensure proper in-store branding, displays, and planogram adherence.

Market Execution & Availability: Ensure product availability, correct pricing, and freshness across outlets; minimize stock-outs and expiries.

Secondary Sales & Reporting: Track secondary sales, distributor claims, and market data; prepare regular MIS reports and share insights with management.

Competition & Market Intelligence: Monitor competitor activities, pricing, schemes, and new launches; share actionable insights to support strategy.

Cross-Functional Coordination: Work closely with supply chain, marketing, finance, and HR teams to ensure smooth operations and timely issue resolution.

Requirements

• FMCG / Beverages / Food & Drinks
  
• MBA/PGDM in Sales & Marketing preferred
  
• Minimum 5-7 years in an Area Sales Manager or equivalent role
  
• Strong leadership and team management capability
  
• Proven distributor and channel partner management skills
  
• Solid understanding of FMCG / Beverages sales dynamics
  
• Expertise in GT and MT sales execution
  
• Strong negotiation and conflict-resolution skills
  
• Target-driven with strong execution focus
  
• Ability to plan beats, routes, and outlet coverage effectively
  
• Good analytical skills with ability to read sales data and MIS reports
  
• Experience in handling primary & secondary sales
  
• Knowledge of trade schemes, visibility drives, and merchandising
  
• Market intelligence gathering and competitive analysis skills
  
• Effective communication and stakeholder management skills
  
• Problem-solving mindset with quick decision‑making ability
  
• Time management and multitasking skills
  
• Comfortable with extensive fieldwork and travel
  
• Basic proficiency in MS Excel, CRM, or sales reporting tools
  
• Competitive salary as per industry standards
  
• Performance‑based incentives and bonuses
  
• Travel allowance / reimbursement as per company policy
  
• Opportunity to work with a fast‑growing beverage brand
  
• Exposure to large‑scale distribution and market expansion projects