Area Operations Manager

Lenskart; East Champaran; On-site; INR 1,275,000 - 1,725,000; Full time

Job summary

Lenskart is seeking an Area Operations Manager to lead store-level teams across Kannur, Calicut and Vizag. You will drive revenue growth, oversee customer experience, and coach Store Managers to deliver on the brand promise.

The role requires hands-on leadership across multiple stores, collaboration with HR for staffing, and the ability to translate corporate goals into local business plans while maintaining profitability and high standards.

Qualifications

• Strong customer-centric leadership with a sales and digital mindset.
• Experience in coaching leaders and building high-performance teams.
• Willingness to spend significant time in stores across the area.
• Ability to translate corporate goals into local business plans.

Responsibilities

• Develop and drive sales strategy for area with revenue goals.
• Deliver world-class customer experience and improve NPS.
• Foster high-performance culture across the area.
• Analyze trends and build improvement opportunities.
• Serve as the strategy link between Corporate and field.
• Translate goals into business plans.
• Assess field capability and set priorities.
• Partner with Store Managers & HR to ensure staffing.
• Coach leaders and develop future talent.
• Establish a diverse, inclusive culture.
• Retain talent and reduce attrition.
• Manage territory budgets and profitability.
• Oversee top/bottom line and store operations.
• Improve productivity while maintaining standards.

Job description

Role: Area Operations Manager

Direct Reportees: Store Managers

Interactions: Internal and External Stakeholders.

Location: Kannur/Calicut/Vizag.

Ctc: 15 LPA.

Description:

You, as an Area Manager, play a critical role to lead diverse teams at store level who are in turn responsible in providing the best customer experience to Lenskart customers as well as revenue generation. You are the facilitator of growth, responsible to build vision & business strategies to achieve sales, customer experience, and other organisational goals by investing in people through regular coaching.

We are looking for enthusiastic & pragmatic leaders with strong inclination towards customer centricity, sales, digital mind-set, and people leadership. On a typical day, you would be spending your time at the stores in your area, helping the team deliver on the strategy, coaching them and helping remove road-blocks.

Key Responsibilities:

Sales Leadership:

• - Developing & driving sales strategy for your area & team with focus on revenue goals.
• - Driving the rigor to deliver world-class customer experience at the store, thereby increasing the Net Promoter Score (NPS) for the store and reducing detractors
• - Drive high performance culture in your area across the metrics mentioned above
• - Assessing business and performance trends regularly & build improvement opportunities.
• - Serve as critical strategy planning link between Corporate and the field organization.
• - Translate corporate goals including financial returns, sales growth and market share, into
• - Business plans.
• - Assess field capability and establish performance priorities at group level.

People leadership:

• - Partnership with Store Managers & HR team to make sure stores are adequately staffed.
• - Leading leaders, coaching and developing future talent
• - Assess & bridge skill gaps including those related to implementation of business plans, forecasts, financial analysis, associate development and communication
• - Formal & Informal performance management for store managers they are responsible for
• - Responsible for establishing a culture that embraces diversity and maximizes the learnings from
• - a diverse team.
• - Retain talent -> Reduce attrition

Organisational leadership:

• - Solely responsible for managing and maintaining territory and store budgets to ensure profitability at the area level
• - Managing the top and bottom line effectively of the assigned territory and stores
• - Responsible for overall operational effectiveness of stores on areas such as shrinkage, capacity, productivity, growth, attrition.
• - Build creative & cost effective methods to ensure productivity while managing high standards of retail operations.