Area Head _Ludhiana

Aditya Birla Sun Life Insurance; Punjab; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Aditya Birla Sun Life Insurance is seeking a Branch Manager to lead a team of Agency Managers, drive advisor recruitment as per plan, and assist the Branch Head in making the branch a profit centre while achieving annual business targets.

The role focuses on managing performance, ensuring regulatory compliance, and driving branch growth through strategic leadership, training, and robust relationship management with advisors and internal teams.

Responsibilities

• Manage a team of Agency Managers and oversee advisor recruitment as per plan.
• Assist the Branch Head to make the branch a profit centre and achieve annual targets.
• Ensure performance standards of recruitment, activisation, policies & premium.
• Maintain profitability of the advisor and the Branch.
• Support AM by participating in sales and recruitment.
• Ensure market conduct and regulatory compliance by the team.
• Maintain branch reports including Sales Introduction and Issued Business.
• Mentor and coach the team with on-the-job and classroom training.
• Handle branch administration in the Branch Head's absence.

Skills

Team management

Advisor recruitment

Branch management

Relationship management

Sales leadership

Job description

Job Purpose

Job Purpose Description

The purpose of this job is to manage a team of Agency Managers, ensure advisor recruitment as per plan, and assist the Branch Head to make the branch a profit centre and to achieve annual business targets.

Job Context & Major Challenges

Job Context: The purpose of this job is to manage a team of Agency Managers, ensure advisor recruitment as per plan, and assist the Branch Head to make the branch a profit centre and to achieve annual business targets.

Job Challenges:

• Unavailability of Quality Manpower in terms of Agency Managers and advisors, Retention of Quality Manpower
• Licensing of Advisors – Pass Percentage is very low, getting examination dates for Online Examination is very difficult.
• Fluctuating market condition
• Delay in completion of business during month end as it involves the long process to issue the policy (starting from policy receipting, scanning, completing requirement, medical follow ups and finally the completion).
• Infrastructure constraints
• Ensuring that business is carried out as per the compliance & regulatory environment

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 Ensure performance of assigned Agency Managers with respect to recruitment of Advisors & achievement of business targets. 1. Recruit quality resource

• Ensure performance standards of recruitment , activisation , policies & premium are met by the assigned agency managers
• Maintain the profitability:

Of the advisor

Of the Branch.

• Keep track on Advisors Contest and Clubs
• Keep track on various training needs.
• Sharing good sales practices.
• Provide support to AM by participating in sales/recruitment.
• Be responsible for the market conduct of the assigned agency managers and the advisors in their team
• Maintain the Sales Report on Introduction and Issued Business
• Develop the Agency Managers (goal sheets).
• Carry out goal setting exercise with his team enabling the FLS team to deliver the expected productivity & subsequently leading the team to progress to next progression level.

KRA2 Manage persistency and business health for the allotted branch so that functional goals are achieved 1. Manage sales force attrition as per bench mark.

• Maintain quality of business for better persistency

KRA3 Relationship Management (Internal & External) to drive performance. 1. Maintain healthy & cordial relation with team of Agency Managers as well as all concerned departments.

• Maintain one to one contact with all advisors.
• Ensure reaching of communication to the advisors of his team about new product, schemes, clubs, etc. (using FLS as key point of contact).
• Visit top advisors in regular intervals.

KRA4 Drive local sales promotion effort for to support team members in achieving business targets 1. Anticipate sales promotion opportunities in the area of operation and devise innovative promotional activity.

• Driving various contests

KRA5 Ensure Risk Management as per company policy 1. Carrying out the business activities as per the compliance & regulatory environment.

• Ensure (by doing basic screening & basic sanity checks) the applications that healthy business is introduced in the system.
• Be responsible for the market conduct of the assigned agency managers and the advisors in their team

KRA6 Manage administrative responsibilities of the branch in the absence of the Branch Head. 1. Assist the Branch Head in carrying out the branch administrative responsibilities / in the absence of Branch Head

• Monitor operational costs
• Facilitate in resolving any people or client related issues.

KRA7 Team Management 1. Ensure through continuous on the job training, skill enhancement of team

• Mentor, supervise and coach the team.
• Provide for on the job as well as classroom training for skill enhancement
• Ensure periodic job rotation to give a higher exposure to the team members on all aspects