Analytics Specialist

Metayb; Chennai District; On-site; INR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Hybrid work culture

Leave policy

Career growth

Ownership

AI/ML exposure

Onsite opportunities

Employee care

Job summary

Metayb, a digital transformation company, seeks a Digital Analytics & Tracking Specialist to own the measurement infrastructure for its B2B and D2C e-commerce operations. You will bridge marketing, product, and engineering by managing tag architecture, conversion tracking, and analytics platforms to ensure data accuracy across channels.

The ideal candidate has 4–6 years in digital analytics, expertise in GTM, GA4, Adobe Analytics, and debugging tools, with hands-on experience in Google Ads

Qualifications

• 4 to 6 years of experience in digital analytics, tag management, and ad-pixel implementation within e-commerce or tech environments.
• Expert-level GTM, GA4, Adobe Analytics and debugging tools.
• Hands-on experience with Google Ads Conversions and Meta CAPI.
• Strong ability to trace end-to-end data flows and ensure data integrity for marketing expenses.

Responsibilities

• Tag Management: Architect and maintain advanced web/app setups in Google Tag Manager (GTM) and server-side GTM (sGTM).
• Ad Conversion Tracking: Implement and manage Google Ads (Enhanced Conversions, OCIs) and Meta Pixels / Conversions API (CAPI).
• Analytics Platforms: Configure and optimize GA4 and Adobe Analytics for D2C funnels and B2B lead generation.
• Event Tracking & Auditing: Define dataLayer taxonomies, update events, and troubleshoot discrepancies between ad platforms and analytics tools.
• Cross-Functional Support: Partner with marketing and product teams to build performance dashboards and support privacy compliance.

Skills

Digital analytics

Tag management

Ad pixel implementation

Analytical mindset

Cross-functional collaboration

Tools

GTM

GA4

Adobe Analytics

Debugging tools

Job description

Metayb is a digital transformation company on a mission to transform seamlessly by empowering organisations to navigate the vast landscape of the digital-first era. We have grown into a close-knit family of 500+ employees, each possessing rich field expertise. Metayb focuses on fostering seamless customer experiences, enhancing operational efficiency, and deriving actionable insights. By harnessing the power of emerging technologies, Metayb aims to be the unparalleled choice for global customers, delivering strategic goals effectively within a digital-first ecosystem of value creation.

Our key areas of expertise lie in Digital Transformation, Data Science, SAP Implementation, Workflow Automation, Dashboarding, Visualization, Finance, and Supply Chain Services. We strongly aspire to venture into IoT, AI/ML, and Virtual Reality. Metayb endeavours to be best-in-class across digital solutions, infrastructure, and product engineering.

Job Title: Analytics Specialist

Role Overview

We are looking for a Digital Analytics & Tracking Specialist to own the measurement and attribution infrastructure for our B2B and D2C e-commerce operations. You will bridge marketing, product, and engineering by managing tag architecture, conversion tracking, and analytics platforms to ensure data accuracy across all channels.

Key Responsibilities

• Tag Management: Architect and maintain advanced web/app setups in Google Tag Manager (GTM) and server-side GTM (sGTM).
• Ad Conversion Tracking: Implement and manage Google Ads (Enhanced Conversions, OCIs) and Meta Pixels / Conversions API (CAPI) to maximize attribution fidelity.
• Analytics Platforms: Configure and optimize Google Analytics 4 (GA4) and Adobe Analytics for both D2C funnels and B2B lead generation.
• Event Tracking & Auditing: Define window.dataLayer taxonomies, update events, and troubleshoot discrepancies between ad platforms and analytics tools.
• Cross-Functional Support: Partner with marketing and product teams to build performance dashboards, support retargeting audiences, and ensure privacy compliance.

Required Skills

• 4 to 6 years of experience in digital analytics, tag management, and ad-pixel implementation within e-commerce or tech environments.
• Tools: Expert-level GTM, GA4, Adobe Analytics, and debugging tools (Tag Assistant, Meta Pixel Helper, Dev Tools).
• Ad Pixels & APIs: Proven hands-on experience with Google Ads Conversions and Meta CAPI.
• Analytical Mindset: Excellent ability to trace end-to-end data flows and ensure high data integrity for marketing expenses.

Why Top Talent Chooses Metayb

• Hybrid Work Culture – Built on trust, flexibility, and ownership.
• Leave Policy – Because sustained performance needs balance.
• Accelerated Career Growth – High performers grow faster.
• Real Ownership – Your work directly impacts business outcomes.
• Cutting-Edge Exposure – Work on AI/ML, IoT, and next-gen solutions.
• Onsite Opportunities – Exposure to international client environments and global delivery models.
• Holistic Employee Care – Medical insurance up to ₹5 Lakhs, reinforcing our belief that high performance starts with strong well-being.

Disclaimer:

The job title mentioned in this description is generic and intended for broad categorization purposes. The final designation will be determined based on the candidate’s performance during the interview process, relevant experience, and alignment with the organizational hierarchy

Required Skills

Google Tag Manager Adobe analytics Google Analytics Pixel Tracking