Analyst - CRM & BI (Microstrategy)

Metromakro; Pune District; On-site; INR 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Power BI training

Job summary

METRO GSC in India seeks a CRM & BI Expert - Customer Analytics to drive data-driven engagement and informed decision-making across METRO markets. You will collaborate with CRM, Marketing, Data Science and country teams to analyze customer behavior, evaluate campaigns, develop dashboards and reporting solutions, and translate complex data into actionable business insights.

The role combines CRM analytics, SQL & BigQuery, BI reporting and marketing analytics, with opportunities to automate

Qualifications

• Extensive experience in customer analytics and CRM analytics.
• Strong SQL and data modelling skills with large datasets.
• Experience translating data into business insights for marketing and sales.
• Familiarity with BI tools and marketing technology platforms is a plus.

Responsibilities

• Analyze large customer, marketing and transactional datasets to identify trends and opportunities.
• Perform customer segmentation and campaign performance analysis to optimize engagement.
• Integrate data from multiple sources to create a holistic cross-channel view.
• Develop and maintain BI dashboards and reports to support decision-making.
• Conduct ad-hoc analyses and translate findings into actionable recommendations.
• Support loyalty and upsell initiatives with data-driven insights.

Skills

Advanced SQL

BigQuery

Customer Analytics

CRM Analytics

BI & Data Visualization

Power BI

Python

Stakeholder Management

Cross-functional collaboration

Education

Bachelor's or Master's degree in Business, Economics, Statistics, Data Analytics, Marketing, Computer Science

Tools

Power BI

MicroStrategy

QlikView

Job description

As a CRM & BI Expert - Customer Analytics at METRO GSC, you will play a key role in driving data-driven customer engagement and commercial decision-making across METRO's international markets.

You will work closely with CRM, Marketing, Data Science, BI and country teams to analyze customer behavior, evaluate marketing campaigns, develop dashboards and reporting solutions, and translate complex customer data into actionable business insights.

The role combines Customer/CRM Analytics, Advanced SQL & Big Query, BI reporting and marketing analytics, with opportunities to support automation and customer communication initiatives across multiple countries.

Key Responsibilities:

• Analyze large customers, marketing and transactional datasets across METRO markets to identify trends, customer behavior and business opportunities.
• Perform customer segmentation, CRM analytics and campaign performance analysis to optimize customer engagement and marketing effectiveness.
• Integrate and analyze data from multiple sources to create a holistic, cross-channel customer view.
• Develop and maintain BI dashboards, reports and visualizations to support business and management decision-making.
• Conduct complex ad-hoc analyses and translate findings into actionable business recommendations.
• Support loyalty, tier-based rewards, membership, upselling and cross-selling initiatives through data-driven insights.
• Collaborate with country CRM/Marketing, Data Science and other cross-functional teams to deliver analytical solutions and support business requirements.
• Ensure data quality, accuracy and process documentation, while identifying opportunities for automation and continuous improvement.

Skills & Competencies:

• Advanced SQL & BigQuery: Strong hands-on experience with SQL, including complex joins, CTEs, window functions, aggregations and query optimization; experience working with large datasets.
• Customer & CRM Analytics: Strong understanding of customer behaviour, segmentation, campaign performance, customer lifecycle and marketing analytics.
• BI & Data Visualization: Proficiency in BI reporting and dashboard development; experience with Power BI/ MicroStrategy/ QlikView is an advantage.
• CRM & Marketing Technology: Exposure to Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud or CRM/marketing automation platforms is an advantage.
• Analytics & Automation: Experience with Python, reporting automation and processing/transformation of large datasets is an advantage.
• Business & Stakeholder Management: Ability to translate business requirements into analytical solutions, communicate insights clearly and work effectively with international, cross-functional stakeholders.
• Personal Competencies: Strong analytical and problem-solving mindset, structured approach, attention to detail, proactive attitude, strong communication skills and ability to manage multiple priorities.

Bachelor's or Master's degree in Business, Economics, Statistics, Data Analytics, Marketing, Computer Science or a related field.

• 4-6+ years of relevant experience in Customer Analytics, CRM Analytics, Marketing Analytics, BI or related commercial analytics fu

As a CRM & BI Expert - Customer Analytics at METRO GSC, you will play a key role in driving data-driven customer engagement and commercial decision-making across METRO's international markets.

You will work closely with CRM, Marketing, Data Science, BI and country teams to analyze customer behavior, evaluate marketing campaigns, develop dashboards and reporting solutions, and translate complex customer data into actionable business insights.

The role combines Customer/CRM Analytics, Advanced SQL & Big Query, BI reporting and marketing analytics, with opportunities to support automation and customer communication initiatives across multiple countries.

Key Responsibilities:

• Analyze large customers, marketing and transactional datasets across METRO markets to identify trends, customer behavior and business opportunities.
• Perform customer segmentation, CRM analytics and campaign performance analysis to optimize customer engagement and marketing effectiveness.
• Integrate and analyze data from multiple sources to create a holistic, cross-channel customer view.
• Develop and maintain BI dashboards, reports and visualizations to support business and management decision-making.
• Conduct complex ad-hoc analyses and translate findings into actionable business recommendations.
• Support loyalty, tier-based rewards, membership, upselling and cross-selling initiatives through data-driven insights.
• Collaborate with country CRM/Marketing, Data Science and other cross-functional teams to deliver analytical solutions and support business requirements.
• Ensure data quality, accuracy and process documentation, while identifying opportunities for automation and continuous improvement.

Skills & Competencies:

• Advanced SQL & BigQuery: Strong hands-on experience with SQL, including complex joins, CTEs, window functions, aggregations and query optimization; experience working with large datasets.
• Customer & CRM Analytics: Strong understanding of customer behaviour, segmentation, campaign performance, customer lifecycle and marketing analytics.
• BI & Data Visualization: Proficiency in BI reporting and dashboard development; experience with Power BI/ MicroStrategy/ QlikView is an advantage.
• CRM & Marketing Technology: Exposure to Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud or CRM/marketing automation platforms is an advantage.
• Analytics & Automation: Experience with Python, reporting automation and processing/transformation of large datasets is an advantage.
• Business & Stakeholder Management: Ability to translate business requirements into analytical solutions, communicate insights clearly and work effectively with international, cross-functional stakeholders.
• Personal Competencies: Strong analytical and problem-solving mindset, structured approach, attention to detail, proactive attitude, strong communication skills and ability to manage multiple priorities.

Bachelor's or Master's degree in Business, Economics, Statistics, Data Analytics, Marketing, Computer Science or a related field.

• 4-6+ years of relevant experience in Customer Analytics, CRM Analytics, Marketing Analytics, BI or related commercial analytics fu