AM - SGS Retail

Aditya Institute Of Management Studies Research; Ernakulam; On-site; INR 400,000 - 600,000; Full time

Job summary

Jaquar is seeking a Frontliner - CBS Retail to promote Jaquar products at the retail level. You will act as a brand ambassador, drive revenue, enhance product visibility, and support dealer growth through training and showroom engagements.

The role requires a dynamic individual who can communicate product knowledge, manage dealer relationships, and contribute to Jaquar's market presence. Prior sales experience in retail and dealer management is preferred.

Qualifications

• Graduate or MBA with strong communication and relationship skills.
• 3–5 years of sales experience in building materials/retail dealer management.
• Ability to drive revenue, train dealers, and improve product visibility.

Responsibilities

• Drive revenue performance for Jaquar products in the retail segment.
• Monitor and improve key product performance in the segment.
• Support dealer growth by providing training and resolving issues; ensure optimal product display and branding.
• Conduct dealer-focused events and showroom engagements to generate prospects.
• Educate dealers and staff on product details, USPs, and competitive positioning.
• Maintain price discipline and brand hygiene at dealer counters.
• Handle customers at dealer counters and demonstrate effective selling techniques.
• Keep detailed records of customer interactions and follow up to convert to sales.
• Generate and follow up on leads from dealers, trade customers, and plumbers.

Skills

Dealer management

Retail sales

Customer engagement

Product knowledge

Networking

Education

Graduate / MBA

Tools

CRM software

Job description

As a Frontliner - CBS Retail at Jaquar, you will be the brand ambassador responsible for promoting Jaquar s products in the retail segment. Your primary goal will be to drive revenue performance, enhance product visibility, support dealer growth, and generate new business prospects through various customer engagement activities. This role requires a dynamic individual who can establish and maintain strong relationships with dealers, ensure product knowledge is effectively communicated, and contribute to the overall growth of Jaquar s market presence.

Key Responsibilities

• Drive revenue performance for Jaquar products in the respective segment
• Monitor and improve key product performance in the respective segment
• Support dealer growth by providing training, resolving issues, and ensuring optimal product display and branding at showrooms
• Conduct focused customer events, including Jaquar World (JW) visits, Orientation Centre (OC) visits, Jaquar Display Showroom (JDS) engagements, and factory visits to generate prospects and enhance brand awareness
• Educate dealers and their sales staff on product details, USPs, competition benchmarking, and value propositions
• Ensure price discipline and brand hygiene at all dealer counters
• Personally handle customers at dealer counters to demonstrate effective selling techniques and product knowledge
• Maintain detailed records of customer interactions and follow up until conversion to sales using company-provided software
• Generate and follow up on leads from dealers, trade customers, and plumbers to drive sales
• Organize and conduct plumber meets and training sessions to ensure proper installation and product knowledge
• Introduce and educate dealers on new product modifications and updates
• Promote the use of dealer portals for problem resolution and access to the latest information
• Ensure dealers issue warranty certificates to every customer and educate them on the benefits of warranty support
• Coordinate with customer care to resolve any issues related to supplies, sales, policies, and other concerns
• Facilitate visits of key stakeholders to the Orientation Centre (OC) and factory to enhance their understanding of Jaquar s capabilities and product range
• Foster strong relationships with dealers and key stakeholders through regular interactions and support

Key Attributes

• Experience in working with dealers and channel partners
• Strong product knowledge and the ability to communicate it effectively
• Ability to generate and follow up on leads
• Excellent networking and relationship-building skills
• Effective follow-up abilities and attention to detail
• Market understanding and competitor mapping skills
• Experience in coordinating with multiple stakeholders to achieve results
• Expertise in creating brand presence and visibility

Competencies

• Customer Focus
• Negotiation Skills
• Presentation Skills
• Competitor Analysis and Market Development

Qualifications and Experience

• Education:
  • Graduate / MBA
  • Additional certifications in sales or marketing are a plus
• Experience:
  • 3-5 years of experience in sales within the building materials industry or a related sector, with a focus on retail and dealer management
• Skills:
  • Drive and determination to achieve targets
  • Strong communication and interpersonal skills
  • Creativity and resourcefulness in problem-solving
  • Ability to take ownership and show initiative
  • Street smartness and alertness to market trends
  • Ability to assess and handle difficult situations and people
  • Resilience under work pressure and a proactive approach