AI Search Specialist

PropertyGuru Group; Bengaluru; Hybrid; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Hybrid flexible working

Holistic rewards package

Inclusive benefits

Job summary

A leading property technology company seeks an AI Search Specialist in Bengaluru. You will shape SEO and content strategies through AI technologies, driving user acquisition and growth. The ideal candidate should have over 4 years of SEO experience and familiarity with AI tools. Enjoy flexible hybrid work, a comprehensive rewards package, and career development opportunities.

Qualifications

• 4+ years of experience in SEO, at least 1-2 years with AI technologies.
• Hands-on experience with AI/ML tools applied to SEO.
• Strong understanding of technical SEO and content optimization.

Responsibilities

• Develop and implement SEO strategies with AI.
• Design and iterate on experiments for AI search platforms.
• Work with data science and engineering teams on AI search strategies.

Skills

SEO experience

AI technologies experience

Analytical skills

Interpersonal communication

Tools

Google Analytics

SEMrush

Ahrefs

GPT

Job description

Overview

AI Search Specialist at PropertyGuru Group. Help shape the future of SEO and content strategy by integrating advanced AI technologies into organic growth initiatives to scale the website’s SEO and content capabilities, driving growth in search visibility, traffic, and customer acquisition.

As part of the search team, you will collaborate cross-functionally with AI/ML engineers, data scientists, and product teams to drive innovative, data-powered solutions. You will also play a hands-on role in experimentation, implementation, and optimization of AI-enhanced search and content systems.

Key Responsibilities

• Strategic Leadership: Develop and implement future-proof SEO and marketing strategies with integrated AI capabilities to drive long-term organic growth.
• AI-Enhanced SEO Execution: Drive user acquisition initiatives with a strong focus on AI-enhanced SEO and evolving organic search methodologies.
• Innovation & Experimentation: Design, execute, and iterate on experiments within AI search platforms; identify emerging trends in AI-driven content discovery and ranking.
• Cross-functional Collaboration: Work closely with engineering, data science, and infrastructure teams to ensure AI search strategies are technically feasible and efficiently implemented.
• Content at Scale: Contribute to the automation and optimization of large-scale content creation and SEO enhancements using AI tools and platforms.
• Data-Driven Content Creation: Leverage internal and external data to produce high-impact content and SEO-optimized pages across the site.
• AI Architecture Input: Participate in solution architecture discussions related to AI search and content systems with user-first ideas.
• Data Management: Collect, organize, and integrate SEO and user data to enhance AI-powered reporting and content personalization.
• Industry Awareness: Stay up to date with trends in SEO, AI, ML, and organic discovery to inform and future-proof our approach.
• Quality Assurance: Assist in testing, validation, and QA of AI-driven SEO features and tools.
• Team Support: Provide guidance and insights to marketing team members on evolving AI/SEO approaches and best practices.

Required Qualifications

• 4+ years of experience in SEO, with at least 1-2 years integrating or working closely with AI technologies in a marketing or search capacity.
• Hands-on experience with AI/ML tools applied to content, search, or SEO (e.g., GPT, vector search, embeddings, semantic search).
• Strong understanding of technical SEO fundamentals, search engine algorithms, and content optimization strategies.
• Proven experience launching and analyzing experiments in SEO, AI search, or algorithm-based platforms.
• Ability to work cross-functionally and translate between business goals and technical requirements.
• Strong analytical skills and proficiency in SEO and web analytics tools (e.g., Google Search Console, Google Analytics, SimilarWeb, Ahrefs, SEMrush, Looker, etc.).

Excellent written, verbal, and interpersonal communication skills.

Our Commitment To You

• Hybrid flexible working that focuses on outcomes over hours.
• Holistic rewards package covering your financial, physical & mental health.
• Multi-directional career development across all levels.
• Inclusive benefits like equal paternity leave, supporting all employees in work-life balance.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing
• Industries: Internet Marketplace Platforms

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