Affiliate Marketing Executive

MXG Infotech Pvt Ltd; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

MXG Infotech Pvt Ltd in Bengaluru seeks an Affiliate Marketing Executive to recruit and onboard top affiliates and align their audiences with the advertiser's target market.

You will manage ongoing affiliate relationships, negotiate bespoke deals, and implement strategies to maximise ROI. Strong English communication and campaign management experience are essential.

Qualifications

• Bachelor degree or higher in Marketing, Advertising, Engineering or Mass Communication.
• MBA in Marketing is a plus.
• Proficiency in English, both spoken and written, is essential.

Responsibilities

• Recruit new affiliates and manage onboarding to align with target markets.
• Liaise with affiliates to address queries and resolve issues.
• Develop and implement affiliate strategy in agreement with advertiser.
• Negotiate bespoke deals with high-end affiliates and monitor performance.
• Analyse affiliate performance and report metrics to senior management.
• Coordinate promotions for events, launches, and offers with affiliates.
• Collaborate with networks to maximize reach and results.

Skills

Negotiation

Communication skills

Excel

Analytical skills

Campaign management

Affiliate marketing knowledge

Time management

Team collaboration

Education

Bachelor's degree in Marketing / Advertising / Engineering / Mass Communication

MBA in Marketing

MA in English

Job description

Job Description:

One must have familiarity with affiliate marketing networks and who manages the affiliate publishers on behalf of an advertiser. You will recruit new affiliates, manage the onboarding process, and ensure that their audiences are aligned with your target market. You also liaise with existing affiliates to answer their questions, address queries, and resolve any issues that they may be having. As an affiliate manager you also creates and implements the strategy that has been agreed with the advertiser. You will make recommendations about the best way to approach a campaign and maximize results based on best practice and experience.

One must have proven record in negotiation and management of online media campaigns; knowledge in ad-serving technologies, experience in campaign management; and decision-making skills, and the ability to multi-task, work under pressure and work well independently and in a team setting.

Must have: Excellent command on spoken & written English.

Key Responsibilities

• Work with the top performing affiliates helping them to maximize their own earnings and incentivize them to deliver more (help with campaigns, offer promotions, creatives etc)
• Overseeing the day-to-day management of affiliate campaigns to ensure maximum ROI is achieved
• Developing affiliate marketing strategies that deliver specified sales volumes
• Find new top-level affiliates with high levels of relevant traffic, targeted mailing lists etc. Negotiate bespoke commercial deals with high-end Affiliates
• Analyse affiliate performance and develop key metrics and report back to senior management on performance
• Organize promotions for events, product launches, special offers etc and disseminate relevant information to Affiliates
• Work with key Affiliate Networks to maximize reach and promotion of Affiliate Programmer.
• Excellent web etiquette as well as strong online and offline social skills are required. The capability to work across varying time zones and cultures is also beneficial.
• Liaise with the web team to ensure all efforts maximize overall strategy and global objectives (such as building effective back links through affiliate marketing, content placement, social reach maximization etc.)

Competencies

• Strong negotiation and communication skills are needed.
• Good skills in excel, quantitative analytical skills, and ability to develop original conclusions from a disparate data set are essential.
• Preference will be weighted towards those who have managed gaming industry affiliates.
• Extraordinary attention to detail and ability to meet deadlines.

Preferred candidate profile

Education/Experience Requirements

Must possess a Bachelors Degree in Marketing / Advertising / Engineering / Mass Communication.

MBA in Marketing and MA in English will be a plus.

Must have: Excellent command on spoken & written English, and with experience of living overseas preferred.

Salary: Competitive

Industry: IT-Software / Software Services

Functional Area: Marketing, Advertising, MR, PR, Media Planning

Role Category: Online/Digital Marketing

Role: Affiliate Marketing Executive