AEP Lead

Tata Consultancy Services; Hyderabad; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Tata Consultancy Services invites an experienced AEP Lead to join our Platform Enablement team in Hyderabad, spearheading the setup, governance, and optimization of the Adobe Experience Platform (AEP) ecosystem.

You will establish operational best practices, define scalable data processes, manage sandboxes, schemas, and identity frameworks, and collaborate with internal stakeholders and Adobe to drive high-impact value realization.

Qualifications

• 6+ years of experience in Adobe Experience Platform (AEP) and platform enablement.
• Deep expertise in Real-Time CDP, AJO, XDM modeling, and the Adobe Web/Mobile SDK.
• Experience defining governance frameworks, sandbox management, and large-scale data ingestion workflows.
• Strong collaboration with Marketing, IT, and Data Engineering teams to translate requirements into technical blueprints.
• Ability to create central documentation, playbooks, and run trainings on AEP capabilities.

Responsibilities

• Own setup, governance, and optimization of the Adobe Experience Platform (AEP) ecosystem.
• Establish operational best practices and scalable data processes; liaise with Adobe.
• Manage sandboxes, schemas, and identity frameworks to ensure platform readiness for business.
• Define and enforce standards for XDM schemas, identity namespaces, and data modeling.
• Lead enablement through documentation, playbooks, and training sessions on AEP features.
• Oversee the integration of AEP with CRM, email marketing platforms, and ad networks.
• Monitor data quality rules and automated validation processes to ensure platform integrity.

Job description

Role: AEP Lead

Desired Experience Range: 6+ Years

Drive: Walk-in-Drive (5-Sep-2026)

Location: Tata Consultancy Services Ltd, Paradigm Rajapushpa, Nanakramguda Serilingampalli, Puppalaguda, Rajendra Nagar, Hyderabad, Telangana, 500032.

Roles Responsibilities-

As the AEP Lead for the Platform Enablement team, you will serve as the primary owner for the setup, governance, and optimization of the Adobe Experience Platform (AEP) ecosystem. Your mission is to establish operational best practices, define scalable data processes, and act as the central liaison between internal stakeholders and Adobe. You will ensure the platform is "ready for business" by managing sandboxes, schemas, and identity frameworks while driving high-impact value realization.

Deep expertise in Real-Time CDP, AJO, XDM modeling, and the Adobe Web/Mobile SDK.

Proven track record in defining platform governance frameworks, sandbox management strategies, and large-scale data ingestion workflows

Platform Governance & Process Ownership:

Define and enforce standards for XDM schemas, identity namespaces, and data modeling to ensure a unified customer profile.

Manage the end-to-end platform setup process, including sandbox lifecycle management (development, staging, and production).

Establish best practices for data governance, including data usage labeling (DULE), privacy policies, and consent management.

Stakeholder & Vendor Coordination:

Act as the lead point of contact for Adobe, coordinating product roadmaps, attending technical reviews, and managing support tickets or professional services engagements.

Collaborate with Marketing, IT, and Data Engineering teams to translate business requirements into technical blueprints.

Enablement & Best Practices:

Create and maintain a central repository of AEP documentation, operational playbooks, and standardized workflows.

Lead training sessions and workshops to upskill internal users on AEP capabilities, such as RT-CDP, Journey Optimizer (AJO), and Customer Journey Analytics (CJA).

Oversee the implementation of data quality rules and automated validation processes to ensure platform integrity.

Technical Oversight:

Monitor platform performance and system-enforced guardrails to optimize profile data and segmentation efficiency.

Guide the integration of AEP with external destinations like CRM, email marketing platforms, and advertising networks.