Advisor - Social Media

Essar Career Site; Mumbai; On-site; INR 500,000 - 800,000; Full time

Job summary

Essar Career Site in Mumbai is seeking a social media professional to develop and manage content across Instagram, Facebook, LinkedIn, and YouTube. The role focuses on planning posts, reels and stories, crafting captions and CTAs, and staying ahead of trends to boost brand visibility.

The candidate will coordinate with design teams for timely content delivery, monitor interactions, and support influencer partnerships to enhance reach and engagement. Strong copy and trend awareness are essential.

Responsibilities

• Develop and manage the monthly and weekly social media content calendar.
• Create and coordinate content for Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Plan and execute posts, reels, stories, carousels, campaigns, and other social media formats.
• Write engaging captions, copy, hooks, and calls-to-action.
• Stay updated on social media trends, viral formats, sounds, hashtags, and relevant conversations.
• Identify opportunities to improve reach, engagement, followers, and brand awareness.
• Coordinate with the creative design and production teams to ensure timely delivery of content.
• Manage the end-to-end publishing and scheduling of approved content.
• Monitor comments, DMs, mentions, and audience interactions.
• Support influencer collaborations, partnerships, and social media campaigns where required.
• Conduct competitor and industry research to identify content and communication opportunities.
• Track key metrics such as reach, impressions, engagement, views, follower growth, and conversions.

Job description

• Develop and manage the monthly and weekly social media content calendar.

• Create and coordinate content for Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.

• Plan and execute posts, reels, stories, carousels, campaigns, and other social media formats.

• Write engaging captions, copy, hooks, and calls-to-action.

• Stay updated on social media trends, viral formats, sounds, hashtags, and relevant conversations.

• Identify opportunities to improve reach, engagement, followers, and brand awareness.

• Coordinate with the creative design and production teams to ensure timely delivery of content.

• Manage the end-to-end publishing and scheduling of approved content.

• Monitor comments, DMs, mentions, and audience interactions.

• Support influencer collaborations, partnerships, and social media campaigns where required.

• Conduct competitor and industry research to identify content and communication opportunities.

• Track key metrics such as reach, impressions, engagement, views, follower growth, and conversions.