Adobe CDP CJA

Zensar; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Zensar in Bengaluru, India is seeking an Adobe CDP + CJA Specialist to lead enterprise CDP solutions and analytics. The role focuses on identity stitching, audience segmentation, and cross-channel analytics using Adobe CJA and AEP CDP, with exposure to GDPR/CCPA compliance.

You will collaborate with data engineers and marketing teams to implement data ingestion schemas, enable consent governance, and optimize data-driven journeys across channels using Web SDK and Campaign Classic.

Qualifications

• Adobe CDP + CJA Specialist
• Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
• Adobe Campaign Classic (Business Practitioner and Developer)
• Qualified in Adobe Experience Platform, SFMC Email Specialist

Responsibilities

• Implemented Adobe CDP from the ground up with identity resolution and audience segmentation
• Configured XDM data ingestion schemas, profiles unification, and merge policies
• Implemented Adobe Customer Journey Analytics (CJA) with data views and cross-channel reports
• Translated business use cases into CDP audience logic and CJA measurements
• Ensured GDPR, CCPA, CAN-SPAM compliance and consent governance
• Led Web SDK implementation and data layer governance across web properties

Skills

Adobe CDP

CJA Specialist

Adobe Campaign Classic

SFMC Email Specialist

Web SDK

Microsoft SQL Server

Adobe Experience Platform

Tools

SQL Developer Certified Associate

Job description

Description

• Adobe CDP + CJA Specialist
• Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
• in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe
• Qualified in Adobe Experience Platform, and SFMC Email Specialist.
• Implemented Adobe CDP from the ground up - identity resolution stitching known and anonymous profiles via Web SDK, profile and audience building, and audience segmentation
• Configured XDM data ingestion schemas, profiles unification, datasets, identity namespaces, and merge policies aligned with enterprise data model
• Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel journey reports, attribution models, and segmentation aligned with CDP audiences
• Translated business use cases (acquisition, nurture, ABM, retention, event engagement) into CDP audience logic and CJA measurement frameworks
• Owned consent enforcement, governance labels, and pre-activation audience QA processes
• Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent framework, data retention policies, DSAR handling, and governance labels within Adobe CDP
• Led Web SDK implementation, tag management, event schema design, and data layer governance across web properties

Responsibilities

• Adobe CDP + CJA Specialist
• Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
• in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe
• Qualified in Adobe Experience Platform, and SFMC Email Specialist.
• Implemented Adobe CDP from the ground up - identity resolution stitching known and anonymous profiles via Web SDK, profile and audience building, and audience segmentation
• Configured XDM data ingestion schemas, profiles unification, datasets, identity namespaces, and merge policies aligned with enterprise data model
• Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel journey reports, attribution models, and segmentation aligned with CDP audiences
• Translated business use cases (acquisition, nurture, ABM, retention, event engagement) into CDP audience logic and CJA measurement frameworks
• Owned consent enforcement, governance labels, and pre-activation audience QA processes
• Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent framework, data retention policies, DSAR handling, and governance labels within Adobe CDP
• Led Web SDK implementation, tag management, event schema design, and data layer governance across web properties

Qualifications

• Adobe CDP + CJA Specialist
• Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
• in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe
• Qualified in Adobe Experience Platform, and SFMC Email Specialist.
• Implemented Adobe CDP from the ground up - identity resolution stitching known and anonymous profiles via Web SDK, profile and audience building, and audience segmentation
• Configured XDM data ingestion schemas, profiles unification, datasets, identity namespaces, and merge policies aligned with enterprise data model
• Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel journey reports, attribution models, and segmentation aligned with CDP audiences
• Translated business use cases (acquisition, nurture, ABM, retention, event engagement) into CDP audience logic and CJA measurement frameworks
• Owned consent enforcement, governance labels, and pre-activation audience QA processes
• Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent framework, data retention policies, DSAR handling, and governance labels within Adobe CDP
• Led Web SDK implementation, tag management, event schema design, and data layer governance across web properties

Description

• Adobe CDP + CJA Specialist
• Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
• in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe
• Qualified in Adobe Experience Platform, and SFMC Email Specialist.
• Implemented Adobe CDP from the ground up - identity resolution stitching known and anonymous profiles via Web SDK, profile and audience building, and audience segmentation
• Configured XDM data ingestion schemas, profiles unification, datasets, identity namespaces, and merge policies aligned with enterprise data model
• Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel journey reports, attribution models, and segmentation aligned with CDP audiences
• Translated business use cases (acquisition, nurture, ABM, retention, event engagement) into CDP audience logic and CJA measurement frameworks
• Owned consent enforcement, governance labels, and pre-activation audience QA processes
• Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent framework, data retention policies, DSAR handling, and governance labels within Adobe CDP
• Led Web SDK implementation, tag management, event schema design, and data layer governance across web properties

Responsibilities

• Adobe CDP + CJA Specialist
• Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
• in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe
• Qualified in Adobe Experience Platform, and SFMC Email Specialist.
• Implemented Adobe CDP from the ground up - identity resolution stitching known and anonymous profiles via Web SDK, profile and audience building, and audience segmentation
• Configured XDM data ingestion schemas, profiles unification, datasets, identity namespaces, and merge policies aligned with enterprise data model
• Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel journey reports, attribution models, and segmentation aligned with CDP audiences
• Translated business use cases (acquisition, nurture, ABM, retention, event engagement) into CDP audience logic and CJA measurement frameworks
• Owned consent enforcement, governance labels, and pre-activation audience QA processes
• Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent framework, data retention policies, DSAR handling, and governance labels within Adobe CDP
• Led Web SDK implementation, tag management, event schema design, and data layer governance across web properties

Qualifications

• Adobe CDP + CJA Specialist
• Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
• in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe
• Qualified in Adobe Experience Platform, and SFMC Email Specialist.
• Implemented Adobe CDP from the ground up - identity resolution stitching known and anonymous profiles via Web SDK, profile and audience building, and audience segmentation
• Configured XDM data ingestion schemas, profiles unification, datasets, identity namespaces, and merge policies aligned with enterprise data model
• Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel journey reports, attribution models, and segmentation aligned with CDP audiences
• Translated business use cases (acquisition, nurture, ABM, retention, event engagement) into CDP audience logic and CJA measurement frameworks
• Owned consent enforcement, governance labels, and pre-activation audience QA processes
• Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent framework, data retention policies, DSAR handling, and governance labels within Adobe CDP
• Led Web SDK implementation, tag management, event schema design, and data layer governance across web properties

Description

• Adobe CDP + CJA Specialist
• Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
• in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe
• Qualified in Adobe Experience Platform, and SFMC Email Specialist.
• Implemented Adobe CDP from the ground up - identity resolution stitching known and anonymous profiles via Web SDK, profile and audience building, and audience segmentation
• Configured XDM data ingestion schemas, profiles unification, datasets, identity namespaces, and merge policies aligned with enterprise data model
• Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel journey reports, attribution models, and segmentation aligned with CDP audiences
• Translated business use cases (acquisition, nurture, ABM, retention, event engagement) into CDP audience logic and CJA measurement frameworks
• Owned consent enforcement, governance labels, and pre-activation audience QA processes
• Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent framework, data retention policies, DSAR handling, and governance labels within Adobe CDP
• Led Web SDK implementation, tag management, event schema design, and data layer governance across web properties

Responsibilities

• Adobe CDP + CJA Specialist
• Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
• in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe
• Qualified in Adobe Experience Platform, and SFMC Email Specialist.
• Implemented Adobe CDP from the ground up - identity resolution stitching known and anonymous profiles via Web SDK, profile and audience building, and audience segmentation
• Configured XDM data ingestion schemas, profiles unification, datasets, identity namespaces, and merge policies aligned with enterprise data model
• Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel journey reports, attribution models, and segmentation aligned with CDP audiences
• Translated business use cases (acquisition, nurture, ABM, retention, event engagement) into CDP audience logic and CJA measurement frameworks
• Owned consent enforcement, governance labels, and pre-activation audience QA processes
• Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent framework, data retention policies, DSAR handling, and governance labels within Adobe CDP
• Led Web SDK implementation, tag management, event schema design, and data layer governance across web properties

Qualifications

• Adobe CDP + CJA Specialist
• Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
• in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe
• Qualified in Adobe Experience Platform, and SFMC Email Specialist.
• Implemented Adobe CDP from the ground up - identity resolution stitching known and anonymous profiles via Web SDK, profile and audience building, and audience segmentation
• Configured XDM data ingestion schemas, profiles unification, datasets, identity namespaces, and merge policies aligned with enterprise data model
• Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel journey reports, attribution models, and segmentation aligned with CDP audiences
• Translated business use cases (acquisition, nurture, ABM, retention, event engagement) into CDP audience logic and CJA measurement frameworks
• Owned consent enforcement, governance labels, and pre-activation audience QA processes
• Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent framework, data retention policies, DSAR handling, and governance labels within Adobe CDP
• Led Web SDK implementation, tag management, event schema design, and data layer governance across web properties

At Zensar, we’re “experience-led everything”. We are committed to conceptualizing, designing, engineering, marketing, and managing digital solutions and experiences for over 130 leading enterprises. We are a company driven by a bold purpose:
Together, we shape experiences for better futures. Whether for our clients, our people, or the world around us, this belief powers everything we do. At the heart of our culture is
ONE with Client - a set of four core values that reflect who we are and how we work:
One Zensar, Nurturing, Empowering, and Client Focus.
Part of the $4.8 billion RPG Group, we’re a community of 10,000+ innovators across 30+ global locations, including Milpitas, Seattle, Princeton, Cape Town, London, Zurich, Singapore, and Mexico City. Explore Life at Zensar and join us to Grow. Own. Achieve. Learn. to be the best version of yourself.
We believe the best work happens when individuality is celebrated, growth is encouraged, and well-being is prioritized. We are an equal employment opportunity (EEO) and affirmative action employer, committed to creating an inclusive workplace.

All qualified applicants will be considered without regard to race, creed, color, ancestry, religion, sex, national origin, citizenship, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veteran status.