Adobe CDP CJA

Zensar Technologies; Bengaluru; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Zensar seeks an Adobe CDP + CJA Specialist to lead enterprise data and customer journey analytics initiatives. You will own identity stitching, audience segmentation, and cross-channel measurement using CDP and CJA across web properties.

The role requires governance of consent, data retention, and DSAR processes, with Web SDK implementation and data layer governance shaping the analytics platform.

Qualifications

• Certified in Microsoft SQL Developer and Adobe AEP CDP.
• Proficient in Adobe Campaign Classic and SFMC Email.
• Experienced with Adobe CDP implementation, data schemas, and CJA.

Responsibilities

• Implement and manage Adobe CDP and CJA projects.
• Configure XDM schemas, identity resolution, and merge policies.
• Ensure GDPR/CCPA/CAN-SPAM compliance and consent governance.
• Lead Web SDK implementation and data layer governance.

Skills

CDP Expert

Campaign Classic

Experience Platform

SFMC Email

Data Governance

Tools

SQL Developer

Adobe Campaign Classic

Adobe Experience Platform

SFMC

Job description

Adobe CDP + CJA Specialist

• Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
• in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe
• Qualified in Adobe Experience Platform, and SFMC Email Specialist.
• Implemented Adobe CDP from the ground up - identity resolution stitching known and anonymous profiles via Web SDK, profile and audience building, and audience segmentation.
• Configured XDM data ingestion schemas, profiles unification, datasets, identity namespaces, and merge policies aligned with enterprise data model.
• Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel journey reports, attribution models, and segmentation aligned with CDP audiences.
• Translated business use cases (acquisition, nurture, ABM, retention, event engagement) into CDP audience logic and CJA measurement frameworks.
• Owned consent enforcement, governance labels, and pre-activation audience QA processes.
• Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent framework, data retention policies, DSAR handling, and governance labels within Adobe CDP.
• Led Web SDK implementation, tag management, event schema design, and data layer governance across web properties.

Responsibilities

• Vaibhav is a highly skilled digital marketing professional with certifications including Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
• in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe
• Qualified in Adobe Experience Platform, and SFMC Email Specialist.
• Implemented Adobe CDP from the ground up - identity resolution stitching known and anonymous profiles via Web SDK, profile and audience building, and audience segmentation.
• Configured XDM data ingestion schemas, profiles unification, datasets, identity namespaces, and merge policies aligned with enterprise data model.
• Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel journey reports, attribution models, and segmentation aligned with CDP audiences.
• Translated business use cases (acquisition, nurture, ABM, retention, event engagement) into CDP audience logic and CJA measurement frameworks.
• Owned consent enforcement, governance labels, and pre-activation audience QA processes.
• Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent framework, data retention policies, DSAR handling, and governance labels within Adobe CDP.
• Led Web SDK implementation, tag management, event schema design, and data layer governance across web properties.

Qualifications

• Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
• in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe
• Qualified in Adobe Experience Platform, and SFMC Email Specialist.
• Implemented Adobe CDP from the ground up - identity resolution stitching known and anonymous profiles via Web SDK, profile and audience building, and audience segmentation.
• Configured XDM data ingestion schemas, profiles unification, datasets, identity namespaces, and merge policies aligned with enterprise data model.
• Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel journey reports, attribution models, and segmentation aligned with CDP audiences.
• Translated business use cases (acquisition, nurture, ABM, retention, event engagement) into CDP audience logic and CJA measurement frameworks.
• Owned consent enforcement, governance labels, and pre-activation audience QA processes.
• Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent framework, data retention policies, DSAR handling, and governance labels within Adobe CDP.
• Led Web SDK implementation, tag management, event schema design, and data layer governance across web properties.

About Us

At Zensar, we’re "experience-led everything". We are committed to conceptualizing, designing, engineering, marketing, and managing digital solutions and experiences for over 130 leading enterprises. We are a company driven by a bold purpose: Together, we shape experiences for better futures. Whether for our clients, our people, or the world around us, this belief powers everything we do. At the heart of our culture is ONE with Client - a set of four core values that reflect who we are and how we work: One Zensar, Nurturing, Empowering, and Client Focus.

Part of the $4.8 billion RPG Group, we’re a community of 10,000+ innovators across 30+ global locations, including Milpitas, Seattle, Princeton, Cape Town, London, Zurich, Singapore, and Mexico City. Explore Life at Zensar and join us to Grow. Own. Achieve. Learn. to be the best version of yourself.

We believe the best work happens when individuality is celebrated, growth is encouraged, and well-being is prioritized. We are an equal employment opportunity (EEO) and affirmative action employer, committed to creating an inclusive workplace. All qualified applicants will be considered without regard to race, creed, color, ancestry, religion, sex, national origin, citizenship, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veteran status.