Admission Head

Velammal Educational Trust (VET); Chennai District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Velammal Educational Trust (VET) invites an experienced Admission Head to strategize and drive student admissions across campuses in Chennai. You will lead the admissions team, design annual targets, and ensure a smooth journey from enquiries to enrolments while engaging with prospective parents.

The role requires strong leadership, CRM proficiency, and deep understanding of the K-12 sector. You will collaborate with Marketing, Academic, Finance, and Administration to achieve enrollment goals.

Qualifications

• Bachelor’s degree is required; MBA/PGDM is preferred.
• 8–12 years of relevant experience in school admissions or education sales.
• Experience leading an admissions team and CRM usage desired.

Responsibilities

• Plan and drive annual admission targets by grade and year.
• Manage the admissions funnel from enquiry to enrolment.
• Engage with parents through counselling and campus events.
• Lead and coach the admissions team; set targets and review performance.
• Coordinate with Principal, Marketing, and Admin for policy compliance.
• Maintain CRM data and generate regular reports.

Skills

Team leadership

CRM & lead management

Sales-focused

Data analysis

Education

Bachelor’s degree

MBA/PGDM in Marketing or Education Management

Tools

CRM systems

Job description

Job Description: Admission Head

Department: Admissions / Marketing

Job Purpose

The Admission Head will be responsible for planning, managing, and driving the schools student admissions process. The role involves developing admission strategies, generating enquiries, converting prospective parents into admissions, managing the admissions team, and ensuring a smooth and positive experience for parents and students throughout the admission journey.

Key Responsibilities

1. Admissions Strategy & Planning

• Develop and implement the annual admission plan in line with the schools enrolment targets.
• Set admission targets by grade, term, and academic year.
• Develop strategies to increase enquiries, campus visits, applications, and enrolment conversions.
• Analyse market trends, competitor schools, parent preferences, and local demographics.
• Identify opportunities to expand the school’s student base and strengthen its market position.

2. Lead Generation & Conversion

• Manage the complete admission funnel from enquiry to enrolment.
• Monitor leads received through digital campaigns, website, walk-ins, referrals, events, and other sources.
• Ensure timely follow-up with prospective parents.
• Track conversion ratios and identify reasons for lead drop-offs.
• Develop effective parent engagement and follow-up strategies.
• Build and maintain a strong prospective-parent database.

3. Parent Engagement

• Conduct counselling sessions with prospective parents and provide accurate information about the school.
• Understand parents’ requirements and communicate the school’s academic philosophy, curriculum, facilities, activities, and differentiators.
• Address parent queries, concerns, and objections professionally.
• Organise campus tours, parent interaction sessions, open houses, and admission events.
• Ensure a high-quality and personalised parent experience.

4. Team Management

• Lead, train, motivate, and monitor the admissions/counselling team.
• Allocate leads and responsibilities among team members.
• Set individual and team performance targets.
• Conduct regular performance reviews and provide coaching.
• Establish standard operating procedures for enquiry handling, counselling, follow-up, and conversion.

5. Coordination with School Departments

• Coordinate closely with the Principal, Academic Team, Marketing Team, Finance Department, and Administration.
• Coordinate student assessments, interviews, and admission approvals.
• Ensure accurate communication of admission policies, fee structures, eligibility criteria, and documentation requirements.
• Ensure a smooth transition from admission confirmation to student onboarding.

6. CRM & Reporting

• Maintain accurate and up-to-date admission records and CRM data.
• Prepare daily, weekly, and monthly admission reports.
• Track key metrics such as:
• Enquiries
• Calls and follow-ups
• Campus visits
• Applications
• Assessments/interviews
• Offers
• Confirmed admissions
• Conversion rate
• Source-wise leads
• Lost leads
• Present admission performance and forecasts to senior management.

7. Marketing & Outreach

• Work with the marketing team to plan admission campaigns and promotional activities.
• Develop partnerships with corporates, communities, preschools, activity centres, and other relevant organisations.
• Participate in education fairs, school events, exhibitions, and community outreach programmes.
• Identify and leverage referral opportunities from existing parents and alumni.

8. Compliance & Process Management

• Ensure all admissions follow the school’s policies and applicable education regulations.
• Maintain confidentiality and security of student and parent information.
• Ensure proper documentation and record keeping.
• Continuously improve admission processes for efficiency and parent satisfaction.

Qualifications & Experience

• Bachelor’s degree required; MBA/PGDM in Marketing, Sales, Education Management, or a related field preferred.
• 8–12 years of relevant experience, preferably in school admissions, education sales, counselling, or a similar role.
• Experience managing an admissions/counselling team is preferred.
• Strong understanding of the K-12 education sector and parent decision-making process.
• Experience with CRM/admission management systems and digital lead management.

Location:Surapet,Chennai.