Ad Operations Manager - Performance Marketing

True Software Scandinavia AB; India; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Truecaller is seeking a Performance Marketing Ad Operations Manager in India to own end-to-end mobile app acquisition campaigns on the Truecaller Ads platform.

You will drive attribution via AppsFlyer, Adjust, or Branch, manage MMP integrations, configure tracking, monitor budgets and KPIs, and collaborate with Product, Engineering, Data Science, Sales, and Customer Success to deliver high-quality campaigns.

Qualifications

• 5–8+ years in Performance Marketing Ad Operations.
• Hands-on experience with mobile attribution platforms such as AppsFlyer, Adjust, or Branch.
• Experience managing mobile app acquisition campaigns across fintech, gaming, e-commerce, BFSI, or consumer apps.
• Strong understanding of attribution windows, postbacks, deep linking, and mobile measurement.
• Experience working with ad servers or in-app advertising ecosystems is preferred.
• Familiarity with fraud prevention tools and attribution quality checks is a plus.
• Has worked with fast growing product start up.

Responsibilities

• Own the complete lifecycle of performance marketing campaigns from onboarding to reporting.
• Launch, monitor, optimize, and scale CPI, CPA, CPL, CPC campaigns.
• Configure and validate AppsFlyer, Adjust, Branch, or other MMP tracking integrations.
• Set up click URLs, impression trackers, postbacks, pixels, SDK events, deep links, and attribution parameters.
• Monitor campaign pacing, delivery, budget utilization, and conversion quality.
• Optimize campaigns towards CAC, CPI, CPA, CTR, CVR, ROAS.
• Perform audience analysis and recommend targeting improvements based on performance data.
• Troubleshoot attribution discrepancies, postback failures, pixel issues, and tracking mismatches.
• Work with Data teams to validate reporting and resolve data inconsistencies.
• Coordinate with Product and Engineering for feature rollouts, tracking enhancements, and platform improvements.
• Provide proactive optimization recommendations to maximize advertiser performance.
• Build campaign reports, performance insights, and client-facing analyses using Excel and internal dashboards.
• Ensure timely campaign launches, smooth execution, and full budget utilization.
• Handle escalations independently while maintaining strong client communication.

Skills

Performance marketing

Mobile attribution

AppsFlyer

Adjust

Branch

Campaign optimization

Client management

Data-driven

Job description

Join Truecaller – The place where innovation meets impact!

Truecaller's mission is to build trust in communication by making it safer, smarter, and more efficient. Born in Sweden, trusted by the world, and here’s why we stand out:

• We are trusted by over 450 million active users every month across 190+ countries
• We identify over 15 billion calls daily, helping users avoid spam and scams
• We are powered by a team of 450+ employees from 45+ nationalities

We always look for people who take initiative, own their work, and keep raising the bar. An entrepreneurial mindset matters here, especially when it turns bold ideas into real actions. We stay collaborative and focused, always searching for smarter paths forward. If you want to make an impact and grow with a team that inspires millions, you’ll fit right in.

The role:

As a Performance Marketing Ad Operations Manager you will own end-to-end execution and optimization of mobile app acquisition campaigns on the Truecaller Ads platform. The ideal candidate should have strong experience in mobile attribution, MMP integrations, campaign optimization, troubleshooting, and client management, data-driven approach and an ability to multi-task with an eye for detail is a must. Collaborate with Product, Engineering, Data Science, Sales, and Customer Success teams to deliver high-quality performance campaigns while meeting advertiser KPIs.

What you’ll do:

• Own the complete lifecycle of performance marketing campaigns from onboarding to reporting.
• Launch, monitor, optimize, and scale CPI, CPA, CPL, CPC campaigns.
• Configure and validate AppsFlyer, Adjust, Branch, or other MMP tracking integrations.
• Set up click URLs, impression trackers, postbacks, pixels, SDK events, deep links, and attribution parameters.
• Monitor campaign pacing, delivery, budget utilization, and conversion quality.
• Optimize campaigns towards KPIs including:
• CAC
• CPI
• CPA
• CTR
• CVR
• ROAS
• Perform audience analysis and recommend targeting improvements based on performance data.
• Troubleshoot attribution discrepancies, postback failures, pixel issues, and tracking mismatches.
• Work with Data teams to validate reporting and resolve data inconsistencies.
• Coordinate with Product and Engineering teams for new feature rollouts, tracking enhancements, and platform improvements.
• Provide proactive optimization recommendations to maximize advertiser performance.
• Build campaign reports, performance insights, and client-facing analyses using Excel and internal dashboards.
• Ensure timely campaign launches, smooth execution, and full budget utilization.
• Handle escalations independently while maintaining strong client communication.

What you bring in:

• 5–8+ years in Performance Marketing Ad Operations.
• Hands-on experience with mobile attribution platforms such as AppsFlyer, Adjust, or Branch.
• Experience managing mobile app acquisition campaigns across fintech, gaming, e-commerce, BFSI, or consumer apps.
• Strong understanding of attribution windows, postbacks, deep linking, and mobile measurement.
• Experience working with ad servers or in-app advertising ecosystems is preferred.
• Familiarity with fraud prevention tools and attribution quality checks is a plus.

It would be great if you also have:

• Has worked with fast growing product start up.

What we offer:

We support growth through learning resources, leadership programs, mentoring, and real hands-on work. People can move between teams and projects to build new skills and keep things interesting. We offer clear internal mobility and a transparent path for progression, with leaders who stay involved and provide guidance throughout the year. In addition, you will benefit from:

• A comprehensive compensation package: Learning and development allowance, voluntary provident fund (VPF) and/or national pension scheme (NPS) tax saving option provided, creche allowance
• Modern tools to do your best work: Choose your preferred computer and phone within our budget, so you can work comfortably and efficiently.
• A people-focused office culture: We value in-person collaboration and follow an office-first model, with some flexibility. Our offices offer a vibrant environment with opportunities to learn, connect, and recharge, from breakfast, lunch and quiet spaces to team activities such as movie nights, tech meetups, and cultural events. There's something for everyone.
• Truecaller’s “Lab Days” offer a space for imagination: 5 days each quarter, where everyone steps away from their normal tasks to explore new, bold ideas and build things they’ve always wanted to. It’s a space where curiosity leads the way, and prototypes take shape. Some concepts even make it into production, and a few have grown into real features used by millions today. Lab Days allow you to be creative, learn fast, and help shape Truecaller's future.

Come as you are:
Truecaller is committed to building a diverse and inclusive team. We believe that a wide range of backgrounds, perspectives, and experiences strengthens our products and our culture. No matter where you're from, what language you speak, or how you identify, we value what makes you unique and would love to get to know you.

Sounds like a great opportunity?

We only accept applications in English.