Account-Based Marketing Assistant Manager

IceWarp India

Mumbai

On-site

INR 1,800,000 - 2,400,000

Full time

39 hours ago

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Job summary

IceWarp India in Mumbai seeks an Account Based Marketing Assistant Manager to design and run ABM programs that accelerate pipeline growth and revenue across enterprise accounts and strategic partners.

This is an execution-focused, revenue-driven role. You will own pipeline contributions, account penetration, and measurable business outcomes while collaborating with Sales, Pre-Sales, and Customer Success to align messaging and campaigns.

Qualifications

4–6 years of B2B marketing experience.
Minimum 4 years of Account Based Marketing experience.
Experience in SaaS, IT Services, Enterprise Technology, Collaboration Platforms, Cloud, Cybersecurity, or Workplace Technology.
Proven track record in pipeline generation and account engagement.
Experience supporting enterprise sales teams.
Strong understanding of B2B buying journeys and buying committees.
Experience working with CRM and marketing automation platforms.
Strong analytical and reporting skills.
Excellent written and verbal communication skills.

Responsibilities

Develop and execute ABM programs for Tier 1, Tier 2, and Tier 3 target accounts.
Segment and prioritize high-value enterprise accounts.
Create account engagement plans aligned with sales objectives.
Develop account intelligence reports and buying committee maps.
Support personalized outreach strategies across email, LinkedIn, events, webinars, and executive programs.
Build and maintain strategic account databases.
Partner with Sales leadership to identify target accounts and growth opportunities.
Build account-specific marketing programs to support opportunity creation and progression.
Develop personalized account campaigns and nurture programs.
Provide insights on account engagement and buying signals.
Support executive outreach initiatives and CXO engagement programs.
Collaborate with Pre-Sales teams to align technical messaging with account priorities.
Drive marketing-sourced and marketing-influenced pipeline.
Design multi-touch campaigns to generate meetings and opportunities.
Execute pipeline acceleration programs for stalled opportunities.
Track engagement across key decision-makers and buying groups.
Work with SDRs and Sales teams to improve account penetration and conversion rates.
Build account-centric campaigns around webinars, roundtables, CIO forums, golf clinics, executive dinners, and industry events.
Drive attendance from target accounts.
Develop pre-event, during-event, and post-event engagement journeys.
Ensure event leads are nurtured into opportunities.
Measure event contribution to pipeline and revenue.
Partner with Business Analyst and Operations teams to improve data quality and segmentation.
Define lead scoring and account scoring frameworks.
Maintain account engagement dashboards and reporting.
Track ABM performance metrics and ROI.
Ensure proper attribution and funnel reporting.
Work with Sangam CRM, Salesforce, and marketing automation platforms.
to align ABM initiatives with organizational revenue goals.

Skills

Account Based Marketing

B2B Marketing

Pipeline Generation

CRM & Marketing Automation

SaaS Experience

Data Analytics

Tools

LinkedIn Campaign Manager

Salesforce

HubSpot

Marketo

MailChimp

Job description

IceWarp is a global provider of unified communication and collaboration solutions that streamline business processes and enable seamless teamwork. The platform offers real-time collaboration tools, secure file sharing, and integrated virtual office functions, positioning it as a strong alternative to Microsoft 365 and Google Workspace. IceWarp enables users to manage all core office tasks from a single interface, eliminating the need for multiple third-party applications. With 50 million paid users, 50,000 customers, and a presence in over 50 countries, IceWarp emphasizes usability, security, and efficiency. The company has been developing its solutions fully in-house since 2001, with continuous innovation and product enhancements.

Job Description

We're looking for anAccount Based Marketing Assistant Managerto join IceWarp India's marketing team in Mumbai. You'll own the design and execution of account-based marketing (ABM) programs that accelerate pipeline growth, improve sales productivity, and drive revenue across enterprise accounts, strategic partners, and high-value existing customers.

This is an execution heavy and, revenue-focused rolenot a support function. You'll be directly accountable for pipeline contribution, account penetration, and measurable business outcomes.

Key Responsibilities

Strategic Account-Based Marketing

Develop and execute ABM programs for Tier 1, Tier 2, and Tier 3 target accounts.
Identify, segment, and prioritize high-value enterprise accounts.
Create account engagement plans aligned with sales objectives.
Develop account intelligence reports and buying committee maps.
Support personalized outreach strategies across email, LinkedIn, events, webinars, and executive programs.
Build and maintain strategic account databases.
Partner with Sales leadership to identify target accounts and growth opportunities.
Build account-specific marketing programs to support opportunity creation and progression.
Develop personalized account campaigns and nurture programs.
Provide insights on account engagement and buying signals.
Support executive outreach initiatives and CXO engagement programs.
Collaborate with Pre-Sales teams to align technical messaging with account priorities.

Pipeline Generation & Opportunity Acceleration

Drive marketing-sourced and marketing-influenced pipeline.
Design multi-touch campaigns to generate meetings and opportunities.
Execute pipeline acceleration programs for stalled opportunities.
Track engagement across key decision-makers and buying groups.
Work with SDRs and Sales teams to improve account penetration and conversion rates.

Event-Based ABM

Build account-centric campaigns around webinars, roundtables, CIO forums, golf clinics, executive dinners, and industry events.
Drive attendance from target accounts.
Develop pre-event, during-event, and post-event engagement journeys.
Ensure event leads are nurtured into opportunities.
Measure event contribution to pipeline and revenue.

CRM, Analytics & Marketing Operations

Partner with Business Analyst and Operations teams to improve data quality and segmentation.
Define lead scoring and account scoring frameworks.
Maintain account engagement dashboards and reporting.
Track ABM performance metrics and ROI.
Ensure proper attribution and funnel reporting.
Work with Sangam CRM, Salesforce, and marketing automation platforms.

Cross-Functional Collaboration

Work closely with:

Customer Success
Operations
Content Team
Design Team
Leadership Team

to align ABM initiatives with organizational revenue goals.

Required Skills & Experience

Must Have

4–6 years of B2B marketing experience.
Minimum 4 years of Account Based Marketing experience.
Experience in SaaS, IT Services, Enterprise Technology, Collaboration Platforms, Cloud, Cybersecurity, or Workplace Technology.
Proven track record in pipeline generation and account engagement.
Experience supporting enterprise sales teams.
Strong understanding of B2B buying journeys and buying committees.
Experience working with CRM and marketing automation platforms.
Strong analytical and reporting skills.
Excellent written and verbal communication skills.

Preferred Experience

Experience marketing collaboration or workplace productivity solutions.
Exposure to Microsoft 365, Google Workspace, Zoho Workplace, or Enterprise Software categories.
Experience with enterprise events and CXO engagement programs.
Familiarity with LinkedIn Campaign Manager, MailChimp, Salesforce, HubSpot, Marketo, or similar platforms.
Understanding of intent data and account intelligence tools.

Key Performance Indicators (KPIs)