Account Based Marketing - Assistant Manager

Neolytix; Gurugram District; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Neolytix in Gurugram (onsite) is seeking an ABM Specialist / Assistant Manager to own account-based marketing across 1:1, 1:few, and 1:many tiers for a Healthcare SaaS portfolio. You will partner with Sales, Demand Generation, and Product Marketing to turn signal data into prioritized, sales-ready accounts.

The role requires 3–5 years in B2B marketing with ABM experience and proficiency in platforms like ZoomInfo, Definitive Healthcare, HubSpot, and Salesforce.

Qualifications

• 3–5 years of B2B marketing with ABM experience across 1:1, 1:few and 1:many.
• Hands-on with intent data platforms and translating signals into sales-ready lists.
• Proven collaboration with Sales/AE teams on account strategy and handoff.
• Experience with ABM platforms (ZoomInfo, Definitive Healthcare, etc.), enrichment (Apollo), and CRM/MA (HubSpot).
• Strong account scoring, tiering, and multi-touch campaign design; dashboards.

Responsibilities

• Define and maintain target-account universes across ABM tiers (1:1, 1:few, 1:many).
• Set tier-specific playbooks for 1:1, 1:few, and programmatic 1:many engagement.
• Own recurring intent-signal ingestion and convert signals into scored account briefs.
• Track signal trends and flag ICP-fit exceptions before enrollment.
• Maintain handoff protocols to Sales — CRM checks and sequence-conflict resolution.

Skills

ABM programs

Intent data

Sales alignment

HubSpot

Salesforce

LinkedIn campaigns

Dashboards

Education

Bachelor’s degree

Tools

ZoomInfo

Definitive Healthcare

Warmly

6sense

Demandbase

Apollo

HubSpot

Salesforce

Job description

NEOLYTIX

ABM Specialist / Assistant Manager

Account-Based Marketing · Healthcare SaaS · Senior Associate / AM band

FUNCTION

Marketing

EXPERIENCE

3-5 Years

LOCATION

Gurugram (Onsite)

SHIFT

UK (1:30-10:30)

Role Overview

Neolytix is a US-headquartered healthcare BPO/KPO serving 280+ healthcare organizations across RCM, Credentialing & Provider Enrollment, Medical Coding, Virtual Medical Assistants, and Payer Analytics, with delivery centers in Gurugram and Manila — including our proprietary InCredibly credentialing platform. We are transitioning from a services company to a Services-as-Software model.

The ABM Specialist / Assistant Manager owns Neolytix’s account-based marketing motion across 1:1 (strategic named accounts), 1:few (ICP segment clusters, e.g., rural hospital RCM), and 1:many (programmatic, intent-gated) tiers. You’ll build and run intent-driven account scoring, tiered engagement playbooks, and enrichment workflows in close partnership with Sales, Demand Generation, and Product Marketing — turning signal data into prioritized, sales-ready accounts.

Key Responsibilities

Account Segmentation & Tiering

• Define and maintain target-account universes across all three ABM tiers — 1:1 strategic, 1:few ICP clusters, and 1:many programmatic segments.
• Set tier-specific playbooks: bespoke for 1:1, shared with light personalization for 1:few, and rules-based programmatic for 1:many.

Intent Signal Monitoring & Scoring

• Own recurring intent-signal ingestion (ZoomInfo intent, Apollo, Definitive Healthcare) and convert raw signals into scored account briefs (HOT/WARM/WATCH).
• Track signal trends (warming/cooling accounts) and flag ICP-fit exceptions before accounts are actioned.
• Maintain the state/tracking files and cadence that keep signal briefs current and non-duplicative day over day.

Enrichment & Data Hygiene

• Run account and contact enrichment (Apollo, ZoomInfo) once accounts clear a signal threshold — firmographic and contact data complete before handoff.
• Maintain clean handoff protocols to Sales — CRM record checks, email verification, title confirmation, and sequence-conflict checks — before enrollment.

Sales Alignment & Handoff

• Deliver prioritized, tiered action lists to assigned AEs on a regular cadence; run structured syncs to confirm status, resolve ICP flags, and align on next-best-actions.
• Maintain campaign-tagging discipline in HubSpot (lead source, ICP tier, campaign name) for attribution.

Campaign Design, Reporting & Collaboration

• Build multi-channel engagement per tier — email, LinkedIn/paid social, direct mail, webinars, events — matched to 1:1, 1:few, or 1:many treatment; partner with Product Marketing on persona-specific messaging (CMO/COO).
• Report pipeline influenced, account engagement, and signal-to-pipeline conversion to leadership monthly; run post-campaign reviews and a testing roadmap.
• Act as the connective layer between Sales, Product Marketing, and Demand Generation for all account-based activity.

What You Bring

Must-Have

• 3-5 years of B2B marketing, with at least 2 years running ABM programs across 1:1, 1:few, and/or 1:many models.
• Hands-on with intent data platforms and translating signals into sales-ready account lists.
• A track record of partnering directly with Sales/AE teams on account strategy and handoff — not just campaign delivery.
• Hands-on with intent/ABM platforms (ZoomInfo, Definitive Healthcare, Warmly, 6sense, Demandbase, or similar), enrichment (Apollo), and CRM/marketing automation (HubSpot).
• Strong grasp of account scoring, tiering, and multi-touch campaign design; comfortable building signal-to-pipeline dashboards.
• Proficiency in HubSpot, Salesforce (or equivalent CRM), and LinkedIn Campaign Manager.

Preferred

• B2B SaaS or healthcare-technology marketing background.
• Familiarity with the US healthcare provider landscape (hospitals, rural health systems, specialty practices, behavioral health); working knowledge of RCM, credentialing, or practice-management categories.
• Familiarity with project-management tools (Asana, Notion, or Jira).

Eligibility Criteria

• Education: Bachelor’s degree (Marketing, Business, or a related field) is mandatory and must be completed — candidates currently pursuing or with an incomplete graduation are not eligible.
• Communication: Strong written and verbal English — able to run structured syncs with Sales stakeholders and present ABM performance to leadership.
• Work mode & shift: Onsite at Gurugram, full-time, UK shift (1:30 PM – 10:30 PM IST) & Should be flexible.
• Notice period: Immediate joiners or candidates on short notice preferred.

Why Join Neolytix

• High-Visibility Pipeline Role
  Drive pipeline across the full ABM tier structure, with direct exposure to Sales and Marketing leadership.
• Scale an Intent-Driven Motion
  Build ABM for a rapidly growing Healthcare SaaS product targeting the US mid-market.
• Ownership Culture
  An environment that values ownership, curiosity, and continuous improvement.
• Development Support
  Learning resources, external certifications, and leadership mentoring.