Academic Associate - Marketing

Indian School of Business; Mohali; On-site; INR 360,000 - 480,000; Full time

Job summary

The Indian School of Business in Mohali seeks an Academic Associate in Marketing Management to work with world-renowned faculty. You will support course delivery, manage academic activities, grade assignments, and help create engaging learning experiences.

Ideal candidates are graduates with strong academics aiming for careers in higher education, research, or teaching. You will have opportunities to pursue structured certification tracks and participate in seminars and workshops on campus.

Qualifications

• Master’s degree required in a marketing-related field.
• Candidates pursuing or holding a Ph.D. in Marketing are welcome.
• Strong academic record and demonstrated subject expertise.

Responsibilities

• Assist in Course Development, Delivery and Management including setup, LMS, grading and feedback.
• Student mentoring and tutorials to provide academic guidance and support.
• Documentation and audit compliance for grading and communications.
• Professional development and certification through workshops and research projects.

Skills

Core marketing

Consumer behaviour

Marketing analytics

Integrated marketing comm

Brand management

Strategic marketing

SPSS

AMOS

SmartPLS

PROCESS Macro

Education

Master’s degree in Marketing, Business Administration (Marketing), Commerce, Consumer Behaviour, Brand Management, or related fields

Ph.D. in Marketing (preferred)

Tools

MS Excel

Job description

Marketing Management Academic Associate at ISB

Overview:

As an Academic Associate, you’ll have the opportunity to work alongside world-renowned resident and visiting faculty to deliver high-quality courses and shape the learning experiences of future business leaders. This role is ideal for young, energetic individuals with a strong academic background who aspire to pursue careers in higher education, research, or teaching. Many ISB Academic Associates often pursue a Ph.D. at internationally renowned universities or business schools, or transition into teaching positions at well-known universities.

You will primarily support faculty in course delivery, manage academic activities, and ensure smooth classroom operations — from facilitating sessions and grading assignments to enabling engaging learning experiences. Additionally, you will have a unique opportunity to pursue one of the two structured certification tracks as part of our Academic Associate Certificate Program (AACP):

• Teaching Track
• Research Track

These professional development options will complement your role by strengthening your professional skills and laying a strong foundation for your future academic journey.

• Competitive monthly compensation.
• Access to Business Foundations certification via ISB online.
• Ability to credit/audit select ISB PGP and FPM courses as part of AACP
• Participate in workshops, seminars, practicums, and peer learning sessions focused on instructional strategies and research development.
• Full access to ISB’s world-class library resources.
• Opportunities to attend conferences, summits, and academic events held on campus.
• Collaboration with distinguished faculty who are thought leaders in their fields, shaping cutting-edge research and influencing global academia.

Qualifications:

Educational Background:

• Master’s degree required (Marketing, Business Administration (Marketing), Commerce, Consumer Behaviour, Brand Management, or related fields)
• Candidates pursuing or holding a Ph.D. in Marketing are welcome
• Strong academic record and demonstrated subject expertise.

Preferred Qualifications:

While not mandatory, candidates with the following background or expertise will be at an advantage

• Strong Functional Expertise in Core Marketing Areas, Consumer Behaviour & Decision-Making, Marketing Analytics & Quantitative Marketing Research, Advertising & Integrated Marketing Communication, Brand Management and Strategic Marketing.
• Statistical analysis tools such as SPSS, AMOS, SmartPLS, PROCESS Macro
• Designing surveys, running experiments, developing scales, and interpreting quantitative or qualitative data
• Candidates with experience in creative content development, visual communication, marketing collateral or design thinking have an advantage.
• Experience assisting in or teaching courses in Marketing Management, Consumer Behaviour, Brand Management, Digital Marketing, or Marketing Analytics.

Skills and Competencies:

• Commitment to excellence in teaching and learning by providing strong support to both faculty and students.
• Exceptional organizational skills with the ability to handle multiple tasks and meet deadlines efficiently.
• Proven ability to collaborate effectively with faculty and students in a higher education environment.
• Strong communication skills, particularly in mentoring and engaging with students.
• Ability to work collaboratively within a team and across various functions within the department.
• Fundamental proficiency in mathematics and statistics.
• Prior experience in teaching, tutoring, and academic support in higher education setup preferred.
• Familiarity with MS Excel functions, including data sorting, VLOOKUP, filters, descriptive statistics, and chart creation.
• Familiarity with Learning Management Systems (LMS) and digital tools for managing course materials and student data are desirable.

Key Responsibilities:

S.no. - Responsibility Area - Description - Percentage of Time

• Assist in Course Development, Delivery and Management - Support in the setup, management, and delivery of courses, ensuring effective learning experiences. Tasks include managing in-class activities, LMS, grading assignments, providing feedback, and proctoring exams. Support for developing new material when needed. - 45%
• Student Mentoring and Tutorials - Provide academic guidance and mentorship to students, offer personalized support, and assist with understanding course content. Conduct tutorials and offer targeted academic assistance. Ensure students receive timely help with their queries and develop key academic skills. -15%
• Documentation and Audit Compliance - Ensure fulfilment of audit requirements by accurately documenting all grading, student communications, and course-related interactions. Maintain organized records to support internal audits and compliance reviews. - 20%
• Professional Development and Certification - Audit courses for certification requirements (teaching or research). Attend workshops, seminars, and peer learning sessions focused on both instructional strategies and research development. Participate in faculty-led research projects to develop research skills and gain experience, enhancing overall research competencies (subject to opportunity). - 20%