ABHFL - Sales Manager - Direct - Informal - Rourkela

Birla Carbon; Sundargarh; On-site; INR 600,000 - 900,000; Full time

Job summary

Birla Carbon, part of the Aditya Birla Group, is seeking a sales-oriented professional to drive planning, customer acquisition, and operational excellence across the sales lifecycle. The role focuses on achieving targets, guiding the team, and optimizing profitability through effective cross-selling and risk-aware operations.

You will collaborate with local teams to identify growth opportunities, support complex transactions, and ensure customer satisfaction while maintaining strong governance

Responsibilities

• KRA1 Sales Planning & Management: plan sales operations, cascade targets, monitor market and opportunities, ensure achievement with proactive efforts.
• KRA2 Customer Acquisition/Engagement: identify growth opportunities, assist complex transactions, manage complaints to secure relationships.
• KRA3 Operational Effectiveness: ensure efficient processes across the customer lifecycle, drive distribution channels, improve TATs and productivity.
• KRA4 Cross-Selling across ABFSG products: align with cross-selling strategy, provide communications and training to the team.
• KRA5 Team and Internal Stakeholder Management: develop team, coordinate trainings, ensure smooth operations.
• KRA6 Portfolio & Risk Management: ensure risk controls, train on early alert practices, compile MIS on NPAs and trends.

Job description

At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.

Job Description

KRA1 Sales Planning & Management

• Work with ASMABHFL and plan sales operations for achieving targets, considering competitive forces and local trends, and cascade the same to the team.
• Scan the local market and competitive offerings on a periodic basis, guiding team members on possible opportunities and challenges.
• Proactively track target achievement and intervene with sales efforts (personal references, prospecting, etc.) to ensure the same.
• Communicate sales targets and provide team members clarity on business goals, role expectations, product characteristics and USPs to enhance effectiveness of sales efforts.
• Deploy schemes to drive sales and enhance profitability, ensuring dual focus on sales expansion and cost optimization.
• Provide data for and compile periodic MIS reports for disbursements, profitability, NPAs, market expansion, etc. and communicate to ASM ABHFL as well as to team members.

KRA2 Customer Acquisition/ Engagement

• Identify local business growth opportunities, guide customer acquisition efforts, intervening where required for relationship management/ origination.
• Work closely with team members, hand-holding critical/ complex transactions to ensure favorable closure with customer satisfaction.
• Intervene where required to manage customer complaints/ grievances effectively, and elevate to ASM ABHFL as necessary to secure customer relationship.

KRA3 Operational Effectiveness

• Monitor and ensure efficient business processes/operations across the Customer Lifecycle (Sourcing, Approval, Servicing, Collections).
• Work with team for adequate focus on different distribution channels, interfacing with senior stakeholders as required for smooth operations.
• Drive process efficiencies and faster TATs through interfacing with stakeholders across processes and functions (Risk, Operations, Sales Governance).
• Drive the implementation of improved processes and best practices to enhance operational effectiveness, productivity and overall business impact.

KRA4 Cross-Selling across ABFSG products

• Drive team efforts as per Cross‑Selling strategy agreed with ASM ABHFL.
• Drive alignment to the adopted Cross‑Selling strategy by supporting team members with requisite communications, training, guidance, and interfacing with clients where required.

KRA5 Team and Internal Stakeholder Management

• Guide and develop team members for enhanced customer acquisition and engagement efforts, and hand-hold as required.
• Nominate teams for relevant technical and behavioral trainings/ seminars and work on self‑development initiatives.
• Coordinate with internal stakeholders for smooth operations and alignment towards achievement of targets.

KRA6 Portfolio & Risk Management

• Work with the Risk, Operations and Sales Governance teams to ensure adherence to risk management and control mechanisms.
• Drive compliant Sales Operations and sound risk management by training and guiding the team proactively on early alert practices to reduce NPA risks.
• Compile and ensure systematic, accurate MIS on NPAs and credit trends, providing inputs on factors impacting portfolio quality.