ABHFL - Sales Manager - Direct - Informal - Kharagpur

Aditya Birla Group; Kolkata District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

ABHFL - Sales Manager (Direct) in Kharagpur is sought to lead local sales operations, drive target achievement, and guide the field team with clarity on business goals and product USPs.

You will drive customer acquisition, manage relationships, ensure efficient processes across the lifecycle, and partner with ASM ABHFL to optimize profitability and risk management. This role emphasizes disciplined execution, market scanning, and cross-functional collaboration.

Qualifications

• Sales planning and management responsibilities to plan operations and achieve targets.
• Customer acquisition and engagement to identify growth opportunities and close deals.
• Operational effectiveness across the customer lifecycle including sourcing, servicing and collections.
• Cross-selling across ABFSG products following the agreed strategy.
• Team and internal stakeholder management including training and alignment.
• Portfolio and risk management with emphasis on compliant sales operations and accurate MIS.

Responsibilities

• Plan sales operations with the team and cascade targets to achieve business goals.
• Identify local growth opportunities and guide customer acquisition while ensuring customer satisfaction.
• Monitor processes across the lifecycle and drive efficiency and faster turnaround times.
• Support cross-selling initiatives and align team communications with the strategy.
• Develop team members and coordinate with internal stakeholders for smooth operations.
• Collaborate with risk and operations to manage NPAs and portfolio quality with proper reporting.

Job description

At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.

ABHFL - Sales Manager - Direct - Informal - Kharagpur

Designation :

Job Description:

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 Sales Planning & Management - Work with ASMABHFL and plan sales operations for achieving targets, considering competitive forces and local trends, and cascade the same to the team
- Scan the local market and competitive offerings on a periodic basis, guiding team members on possible opportunities and challenges
- Proactively track target achievement and intervene with sales efforts (personal references, prospecting, etc.) to ensure the same
- Communicate sales targets and provide team members clarity on business goals, role expectations, product characteristics and USPs to enhance effectiveness of sales efforts
- Deploy schemes to drive sales and enhance profitability, ensuring dual focus on sales expansion and cost optimization
- Provide data for and compile periodic MIS reports for disbursements, profitability, NPAs, market expansion, etc. and communicate to ASM ABHFL as well as to team members

KRA2 Customer Acquisition/ Engagement - Identify local business growth opportunities, guide customer acquisition efforts, intervening where required for relationship management/ origination
- Work closely with team members, hand-holding critical/ complex transactions to ensure favorable closure with customer satisfaction
Intervene where required to manage customer complaints/ grievances effectively, and elevate to ASM ABHFL as necessary to secure customer relationship

KRA3 Operational Effectiveness - Monitor and ensure efficient business processes/ operations across the Customer Lifecycle (Sourcing, Approval, Servicing, Collections)
- Work with team for adequate focus on different distribution channels, interfacing with senior stakeholders as required for smooth operations
- Drive process efficiencies and faster TATs through interfacing with stakeholders across processes and functions (Risk, Operations, Sales Governance)
Drive the implementation of improved processes and best practices in order to enhance operational effectiveness, productivity and overall business impact

KRA4 Cross-Selling across ABFSG products - Drive team efforts as per Cross-Selling strategy agreed with ASM ABHFL
Drive alignment to the adopted Cross-Selling strategy by supporting team members with requisite communications, training, guidance, and interfacing with clients where required

KRA5 Team and Internal Stakeholder Management - Guide and develop team members for enhanced customer acquisition and engagement efforts, and hand-hold as required
- Nominate teams for relevant technical and behavioral trainings/ seminars and work on self-development initiatives
Coordinate with internal stakeholders for smooth operations and alignment towards achievement of targets

KRA6 Portfolio & Risk Management - Work with the Risk, Operations and Sales Governance teams to ensure adherence to risk management and control mechanisms
- Drive compliant Sales Operations and sound risk management by training and guiding the team proactively on early alert practices to reduce NPA risks
Compile and ensure systematic, accurate MIS on NPAs and credit trends, providing inputs on factors impacting portfolio quality