ABHFL - Sales Manager - Direct - Informal - Kolkata

Birla Carbon; Kolkata District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Aditya Birla Group in Kolkata seeks a Sales Planning & Management professional to drive regional sales operations, align targets with local market trends, and cascade goals to the field.

You will scan the local market, guide team members, monitor performance, and support customer acquisition while ensuring efficient operations across the lifecycle and collaboration with Risk & Sales Governance to strengthen portfolio quality.

Job description

At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.

Job Description

KRA1 Sales Planning & Management

• Work with ASMABHFL and plan sales operations for achieving targets, considering competitive forces and local trends, and cascade the same to the team.
• Scan the local market and competitive offerings on a periodic basis, guiding team members on possible opportunities and challenges.
• Proactively track target achievement and intervene with sales efforts (personal references, prospecting, etc.) to ensure the same.
• Communicate sales targets and provide team members clarity on business goals, role expectations, product characteristics and USPs to enhance effectiveness of sales efforts.
• Deploy schemes to drive sales and enhance profitability, ensuring dual focus on sales expansion and cost optimization.
• Provide data for and compile periodic MIS reports for disbursements, profitability, NPAs, market expansion, etc. and communicate to ASM ABHFL as well as to team members.

KRA2 Customer Acquisition/ Engagement

• Identify local business growth opportunities, guide customer acquisition efforts, intervening where required for relationship management/ origination.
• Work closely with team members, hand-holding critical/ complex transactions to ensure favorable closure with customer satisfaction.
• Intervene where required to manage customer complaints/ grievances effectively, and elevate to ASM ABHFL as necessary to secure customer relationship.

KRA3 Operational Effectiveness

• Monitor and ensure efficient business processes/operations across the Customer Lifecycle (Sourcing, Approval, Servicing, Collections).
• Work with team for adequate focus on different distribution channels, interfacing with senior stakeholders as required for smooth operations.
• Drive process efficiencies and faster TATs through interfacing with stakeholders across processes and functions (Risk, Operations, Sales Governance).
• Drive the implementation of improved processes and best practices to enhance operational effectiveness, productivity and overall business impact.

KRA4 Cross-Selling across ABFSG products

• Drive team efforts as per Cross‑Selling strategy agreed with ASM ABHFL.
• Drive alignment to the adopted Cross‑Selling strategy by supporting team members with requisite communications, training, guidance, and interfacing with clients where required.

KRA5 Team and Internal Stakeholder Management

• Guide and develop team members for enhanced customer acquisition and engagement efforts, and hand-hold as required.
• Nominate teams for relevant technical and behavioral trainings/ seminars and work on self‑development initiatives.
• Coordinate with internal stakeholders for smooth operations and alignment towards achievement of targets.

KRA6 Portfolio & Risk Management

• Work with the Risk, Operations and Sales Governance teams to ensure adherence to risk management and control mechanisms.
• Drive compliant Sales Operations and sound risk management by training and guiding the team proactively on early alert practices to reduce NPA risks.
• Compile and ensure systematic, accurate MIS on NPAs and credit trends, providing inputs on factors impacting portfolio quality.