AA Product Manager

Abbvie Therapeutics; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

AbbVie seeks a Brand/Product Manager for Allergan Aesthetics India to lead end-to-end brand strategy, product launches, and lifecycle management. You will partner across Medical, Sales, Regulatory, Finance, and more to drive growth and customer engagement in a matrix organization.

The role emphasizes data-driven decision making, market insights, and compliant, high-impact campaigns across multiple channels to optimize marketing investments.

Qualifications

• Bachelor's degree is required; MBA or equivalent qualification preferred.
• Experience in brand management or marketing in regulated environments (pharma/healthcare).
• Proven product life cycle management and launches experience.
• Multichannel marketing campaign execution experience.
• Strong PowerPoint and Excel skills; ability to build robust analyses.
• Knowledge of digital marketing and social media planning.

Responsibilities

• Develop and execute integrated brand plans aligned to objectives and portfolio priorities.
• Lead product life cycle management across launch, growth, maturity, and optimization.
• Own new product launch planning and execution including positioning and readiness.
• Design multi-channel campaigns across digital, field, and customer-facing programs.
• Define, track, and report KPIs to measure ROI and brand performance.
• Conduct market research to generate actionable insights on customers and competitors.
• Prepare leadership updates and strategic presentations.
• Build analytical dashboards and reports using Excel and PowerPoint.
• Collaborate with cross-functional teams including Medical, Sales, Regulatory, and Finance.
• Ensure compliance with AbbVie policies and local regulations.

Skills

Brand management

Marketing strategy

Cross-functional leadership

Data-driven decision making

Market research

Storytelling & presentation

Education

Bachelor's degree

MBA

Tools

PowerPoint

Excel

Job description

Job Summary

• Lead brand and product marketing activities for Allergan Aesthetics India to drive growth, customer engagement, and business performance.
• Own the end-to-end brand strategy across the product life cycle, including new product launches, campaign development, performance tracking, and optimization.
• Work effectively in a matrix organization, partnering with cross-functional teams to deliver business objectives in alignment with AbbVie values.

The Brand / Product Manager is responsible for driving the strategic and operational management of an assigned brand or product portfolio within Allergan Aesthetics India. This role leads brand growth through robust marketing strategy, customer insight, data-driven decision-making, and effective cross-functional execution. The position owns key elements of the product life cycle, including launch planning, campaign execution, performance tracking, and lifecycle optimization, while operating in alignment with AbbVie values, business priorities, and compliance expectations.

This is a highly visible, leadership-oriented role requiring strong influence across a matrix organization, with accountability for delivering results through collaboration, insight, and disciplined execution.

Key Responsibilities

• Develop and execute integrated brand plans and marketing strategies aligned to business objectives, market dynamics, and portfolio priorities.
• Lead product life cycle management across launch, growth, maturity, and optimization phases.
• Own new product launch planning and execution, including positioning, messaging, segmentation, readiness, rollout, and post-launch tracking.
• Design and implement multi-channel marketing campaigns, including digital, field, and customer-facing initiatives.
• Define, track, and report key performance indicators to measure campaign effectiveness, brand performance, and return on investment.
• Conduct primary and secondary market research to generate actionable insights on customers, consumers, competitors, and market trends.
• Map customer and consumer journeys to identify opportunities to improve engagement and impact at each touchpoint.
• Prepare high-quality business reviews, brand reviews, leadership updates, and strategic presentations.
• Build and maintain analytical dashboards, trackers, and reports using advanced Excel and PowerPoint capabilities.
• Use data analytics to inform business decisions, identify growth opportunities, and optimize marketing investments.
• Support business case preparation, commercial planning, forecasting, and budget tracking for assigned brand activities.
• Coordinate digital and social media campaign planning, rollout, and performance measurement in partnership with internal and external stakeholders.
• Collaborate effectively with Medical, Sales, Commercial Excellence, Market Access, Regulatory, Legal, Compliance, Finance, Supply Chain, and other relevant teams.
• Manage agencies, vendors, and partners to ensure delivery of high-quality outputs on time and within budget.
• Ensure all materials, programs, and communications comply with AbbVie policies, ethical standards, and applicable local regulations.
• Monitor market, customer, and competitor developments to identify risks, opportunities, and strategic actions.
• Contribute to franchise and portfolio-level planning with insights grounded in customer needs and market evidence.
• Demonstrate strong stakeholder management and influence across a complex matrix environment.

Qualifications and Experience

• Bachelor s degree required; MBA or equivalent postgraduate qualification in Marketing, Business, or a related field preferred.
• Relevant experience in brand management, product management, or marketing in pharmaceuticals, healthcare, aesthetics, medical devices, or a similarly regulated environment.
• Proven experience in product life cycle management and new product launches.
• Strong ability to build and execute marketing campaigns across multiple channels.
• Experience in market research, insight generation, and commercial analysis.
• Strong proficiency in Microsoft PowerPoint and Excel, with the ability to create compelling presentations and robust analyses.
• Working understanding of digital marketing and social media campaign planning and execution.
• Strong business acumen with experience supporting planning, forecasting, and business case development.
• Demonstrated success working in a matrix organization and managing multiple stakeholders.

Core Competencies

• Strategic thinking and business acumen
• Customer-centric mindset
• Analytical and data-driven decision-making
• Execution excellence and accountability
• Collaboration and cross-functional influence
• Stakeholder management and relationship building
• Adaptability and agility in a fast-paced environment
• Strong communication and presentation skills
• Innovation and continuous improvement mindset
• Ethical judgment and integrity

Leadership Expectations

• Demonstrate ownership, initiative, and sound judgment in managing the portfolio.
• Act as a role model for AbbVie values through integrity, collaboration, and commitment to excellence.
• Influence decisions through insight, credibility, and strong business acumen.
• Build trust with internal and external stakeholders through clear communication and reliable delivery.
• Contribute to a high-performance culture with a focus on results, accountability, and continuous learning.

Additional Requirements

• Ability to manage multiple priorities and deliver to tight timelines.
• Comfort operating in a dynamic, evolving business environment.
• Strong storytelling ability for internal and external audiences.
• Willingness to travel as required by business needs.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.