Workplace Solutions - Marketing Data Analyst, Vice President

JP Morgan; Dublin; On-site; EUR 90,000 - 120,000; Full time

Job summary

J.P. Morgan is seeking a Workplace Solutions Marketing Data Analyst to build and scale data foundations for participant engagement, lifecycle marketing, and lead generation.

This role sits at the intersection of marketing, product, and client experience, transforming behavioral, campaign, and platform data into actionable insights to drive business growth. You will partner with Marketing, Product, Technology, and client-facing teams to define measurement frameworks, optimize lifecycle journeys,

Qualifications

• 7-10+ years in data analytics or related field.
• Strong ability to translate data into executive insights.
• Experience with marketing or lifecycle analytics.
• Strong cross-functional collaboration skills.

Responsibilities

• Data Strategy & Measurement Frameworks: Define analytics strategy and KPIs.
• Analytics & Insight Generation: Analyze participant behavior and campaign performance.
• Lifecycle Optimization & Experimentation: Optimize journeys and run A/B tests.
• Reporting & Executive Storytelling: Develop dashboards and narratives for leadership.
• Data Infrastructure & Governance: Ensure data pipelines and quality.
• Cross-Functional Leadership & Enablement: Partner across teams to drive data-driven decisions.

Skills

Data analytics

Executive storytelling

Marketing analytics

Cross-functional collaboration

Job description

Job Description The Workplace Solutions Marketing Data Analyst is a strategic and hands‑on leader within J.P. Morgan Workplace Solutions Marketing, responsible for building and scaling the data foundation that informs participant engagement, lifecycle marketing, and lead generation. This role sits at the intersection of marketing, product, and client experience-transforming behavioral, campaign, and platform data into actionable insights that improve participant outcomes and drive business growth. You will partner closely with Marketing, Product, Technology, and client-facing teams to define measurement frameworks, optimize lifecycle journeys, and enable data-driven decision-making across communications, education, and digital engagement strategies. Success is measured by the ability to translate data into clear narratives, operationalize insights into scalable practices, and drive measurable improvements in engagement, conversion, and advisor connectivity.

Key Responsibilities

• Data Strategy & Measurement Frameworks
  • Define and operationalize the analytics strategy for Workplace Solutions Marketing
  • Establish standardized measurement frameworks (KPIs, attribution models, success metrics)
  • Ensure consistency and integrity in tracking and reporting
• Analytics & Insight Generation
  • Analyze participant behavior, campaign performance, and lifecycle data
  • Translate complex datasets into clear insights for stakeholders
  • Develop segmentation strategies to improve targeting and personalization
• Lifecycle Optimization & Experimentation
  • Partner with Marketing and Product to optimize participant journeys
  • Design and evaluate A/B testing and experimentation frameworks
  • Drive continuous improvement through data-informed iteration
• Reporting & Executive Storytelling
  • Develop executive dashboards and performance narratives
  • Communicate insights clearly to senior leadership
  • Support client-facing storytelling with data-backed insights
• Data Infrastructure & Governance
  • Partner with Product and Technology to ensure strong data pipelines and tracking
  • Establish best practices for data governance and quality
  • Improve data accessibility through dashboards and tools
• Cross‑Functional Leadership & Enablement
  • Act as a strategic partner across teams
  • Enable teams to become more data-driven
  • Influence roadmap prioritization with analytics

Qualifications Required

• 7-10+ years in data analytics or related field
• Strong ability to translate data into executive insights
• Experience with marketing or lifecycle analytics
• Strong cross-functional collaboration skills

Preferred

• Experience in financial services or fintech
• Familiarity with campaign and engagement platforms
• Experience with experimentation frameworks
• Knowledge of data governance and compliance

About Us

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors.

Our first-class business in a first-class way approach to serving clients drives everything we do.

We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success.

We are an equal opportunity employer and place a high value on diversity and inclusion at our company.

We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law.

We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.

Visit our FAQs for more information about requesting an accommodation.

About the Team

J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions.

Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals.

Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.