Trade Marketing Lead: Shopper Activation & POS Strategy

Jobtailor; Dublin; On-site; EUR 65,000 - 90,000; Full time

Job summary

Jobtailor in Dublin is seeking an experienced Trade Marketing leader to own shopper strategy, POS toolkits and activation standards across ROI and NI. You will align to brand priorities, manage budgets and lead cross‑functional teams.

You will measure performance by KPI, forecast POS needs, coordinate new-brand onboarding, and drive timely, within-budget asset delivery. The role demands strong project management, leadership and a track record of delivering retailer programs in FMCG.

Qualifications

• 7+ years FMCG trade marketing or commercial activation experience, ideally in alcohol, beverage or premium branded goods.
• Strong record in shopper strategy, POS toolkits, customer sell-in support and execution standards.
• Experience managing budgets, suppliers, POS forecasts, stock and ROI.
• Proven ability to lead teams, set priorities and build accountability across functions.
• Experience working cross-functionally with Consumer Marketing, Commercial Heads, National Accounts, Field Sales, Supply Chain, Insights, suppliers and Brand Owners

Responsibilities

• Own shopper strategy, POS toolkits and execution standards across ROI and NI.
• Lead Alcohol shopper strategy aligned to brand, commercial and customer priorities.
• Own POS toolkits, customer sell‑in support and execution standards with KPI tracking by channel.
• Measure performance across visibility, availability, compliance, rate‑of‑sale and ROI.
• Coordinate new-brand onboarding and launch execution with defined owners and timelines.
• Lead and develop the Trade Marketing team and embed cross‑functional collaboration.

Skills

Shopper Strategy

POS Toolkit Development

Trade Marketing Management

Cross-Functional Collaboration

Project Management

Job description

Jobtailor in Dublin is seeking an experienced Trade Marketing leader to own shopper strategy, POS toolkits and activation standards across ROI and NI. You will align to brand priorities, manage budgets and lead cross‑functional teams.

You will measure performance by KPI, forecast POS needs, coordinate new-brand onboarding, and drive timely, within-budget asset delivery. The role demands strong project management, leadership and a track record of delivering retailer programs in FMCG.