Strategic Public Relations Manager

Company Details Confidential; Limerick; On-site; EUR 55,000 - 75,000; Full time

Job summary

McDonald’s Castletroy, Limerick, Ireland is seeking a managerial marketing communications professional to lead the development of a comprehensive PR plan, including strategy, goals and budget, and to coordinate media relations initiatives.

You will direct the social media team, secure high‑level placements in print, broadcast and online outlets, and manage media inquiries while building strong relationships with industry media.

Qualifications

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, Media Studies or Business.
• Experience in developing marketing communications plans with goals and budgets.
• Managerial level with ability to lead PR activities across media.

Responsibilities

• Develop a marketing communications plan including strategy, goals, budget, and tactics.
• Develop media relations strategy and seek high-level placements.
• Coordinate all public relations activities.
• Direct social media team to engage audiences across traditional and new media.
• Monitor and analyse PR results quarterly.

Skills

Public relations

Media relations

Social media management

Content creation

Strategic planning

Education

Bachelor's degree

Job description

McDonald’s Castletroy, Limerick, Ireland is seeking a managerial marketing communications professional to lead the development of a comprehensive PR plan, including strategy, goals and budget, and to coordinate media relations initiatives.

You will direct the social media team, secure high‑level placements in print, broadcast and online outlets, and manage media inquiries while building strong relationships with industry media.