Strategic Demand Planner – S&OP & Growth Partner

Primeline Group; Ashbourne; On-site; EUR 55,000 - 85,000; Full time

Job summary

Primeline Group is seeking a commercially focused Demand Planner to own forecasting and demand planning across a portfolio of categories and brands. You will serve as the key link between Brand Partners, Commercial, Finance, Supply Chain and Operations to ensure plans reflect opportunities and business objectives.

You will drive the Sales & Operations Planning process, support launches and promotions, monitor metrics such as forecast accuracy and service levels, and develop dashboards in

Qualifications

• 3–4 years' experience in Demand Planning, Forecasting, S&OP, Commercial Planning, or a similar role.
• Strong understanding of demand planning principles and forecasting methodologies.
• Advanced analytical skills with the ability to translate data into actionable insights.
• Experience using planning systems such as SAP S/4HANA, Microsoft Dynamics 365, or similar.
• Advanced Excel and Power BI skills.
• Strong communication and stakeholder management capabilities.
• Experience working cross-functionally with Commercial, Finance, and Supply Chain teams.
• Knowledge of the Irish Grocery and Convenience Retail market.

Responsibilities

• Own and maintain demand forecasts for assigned categories, customers, and channels.
• Analyse sales trends, promotions, seasonality, market intelligence, and customer insights to improve forecast accuracy.
• Support new product launches, promotional activity, and range reviews through robust forecasting and planning.
• Identify forecast risks and opportunities and recommend actions to improve performance.
• Continuously improve forecasting processes, reporting, and planning tools.
• Act as the primary contact for Brand Partners on forecasting and demand planning activities.
• Work closely with Commercial, Category, Finance, Supply Chain, and Operations teams to align demand plans with business objectives.
• Translate commercial plans and market opportunities into actionable forecasts.
• Facilitate monthly demand reviews and contribute to the wider S&OP process.
• Support budgeting, financial forecasting, and business planning activities.
• Monitor and report key planning metrics, including Forecast Accuracy, Forecast Bias, Service Levels, Inventory Health, and OTIF performance.
• Analyse forecast variances and identify root causes and improvement opportunities.
• Develop reports and dashboards using Excel and Power BI to support decision-making.
• Provide data-driven insights and recommendations to stakeholders and senior management.
• Partner with Supply Planning and Operations teams to ensure forecasts can be effectively delivered.
• Support inventory optimisation initiatives and help manage supply constraints through proactive demand insights.
• Monitor inventory performance and highlight potential risks impacting availability or customer service.

Skills

Forecasting

S&OP

Cross-functional collaboration

Stakeholder management

Analytical thinking

Tools

SAP S/4HANA

Microsoft Dynamics 365

Excel

Power BI

Job description

Primeline Group is seeking a commercially focused Demand Planner to own forecasting and demand planning across a portfolio of categories and brands. You will serve as the key link between Brand Partners, Commercial, Finance, Supply Chain and Operations to ensure plans reflect opportunities and business objectives.

You will drive the Sales & Operations Planning process, support launches and promotions, monitor metrics such as forecast accuracy and service levels, and develop dashboards in