Social Media Manager

Grant Thornton International Ltd; Dublin; On-site; EUR 60,000 - 90,000; Full time

Job summary

Grant Thornton Ireland is hiring a Social Media Manager to lead Ireland's social media strategy and execution, while supporting select international markets and the global social media function. You will drive paid and organic programs, amplify thought leadership and measure impact across campaigns and channels.

The role requires collaboration across campaigns, content, and stakeholders, with a focus on governance, reporting, and scalable social programs in a fast-paced, international

Qualifications

• 5+ years of experience developing and executing social media strategies and programs.
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Responsibilities

• Lead social media strategy for Ireland across paid and organic channels and align with campaign goals.
• Partner with campaign leads and stakeholders to ensure social is integrated early into planning.
• Support additional markets and drive consistency with local adaptations.
• Increase visibility of partners and experts by amplifying thought leadership across markets.
• Strategically activate and repurpose assets into multi-week social campaigns across platforms.
• Plan, publish, monitor, and optimize organic and paid content across LI, FB, IG, X, YT.
• Develop and maintain integrated content calendars aligned to priorities.
• Manage social pages, community engagement and governance across channels.
• Own social measurement, reporting and performance analysis for Ireland and supported markets.
• Track KPIs and metrics including engagement, traffic, lead generation and pipeline impact.
• Implement tagging/UTM for accurate reporting and attribution.
• Translate performance data into actionable insights and optimizations.
• Ensure content aligns with brand, risk, legal and governance requirements.
• Conduct competitive analysis and audience research to identify growth opportunities.
• Support the development of global social governance, playbooks and training.

Skills

Social media strategy

Hands-on execution

Paid and organic social

Analytics & reporting

Social platforms experience

Communication skills

Project management

Microsoft Office

Tools

LinkedIn

Facebook

Instagram

X

YouTube

Hootsuite

Job description

Social Media Manager (Ireland & International Markets)

We are seeking an experienced Social Media Manager to lead social media strategy, execution and performance for Ireland while supporting select additional markets and the broader global social media function.

This role is responsible for developing and activating paid and organic social strategies that build brand visibility, elevate thought leadership, support demand generation and drive measurable business impact. The ideal candidate brings both strategic thinking and hands-on execution, with the ability to translate business priorities into effective social programs across platforms and audiences.

In addition to market leadership responsibilities, this individual will play a key role within the global social media team, helping to establish best practices, drive governance and reporting standards, share insights across markets and support the development of scalable social media programs.

The role requires strong collaboration skills, attention to detail, analytical expertise and the ability to manage multiple priorities in a fast-paced, international environment. Success will be measured not only by engagement, reach and audience growth, but also by contribution to website traffic, lead generation, campaign performance and marketing pipeline and other business critical KPIs.

Key Responsibilities

• Lead social media strategy for Ireland across paid and organic channels, aligning plans to business priorities, campaign goals, and brand objectives.


• Serve as the primary social media lead and subject matter expert for Ireland, partnering with campaign leads, content, creative, communications, and business stakeholders to ensure social is integrated early into campaign planning and content development.


• Support social media activity for additional markets as needed, helping create consistency while adapting content and execution to local market needs.


• Increase the visibility of firm partners and subject matter experts through social media, identifying opportunities to amplify thought leadership and share best practices across markets.

Content, Social Community & Campaign Execution

• Strategically activate and repurpose priority marketing assets, including reports, research, events, articles, videos, and thought leadership, into multi-week social campaigns to extend reach, engagement and business value.


• Plan, schedule, publish, monitor, and optimize organic and paid social content across multiple platforms (LI, FB, IG, X, YT) and markets.


• Develop and maintain integrated social media content calendars aligned to campaign, brand and business priorities.


• Manage social pages, community engagement and monitor/respond to comments while helping maintain brand standards and social governance across social channels.

Analytics, Reporting & Insights

• Own social media measurement, reporting and performance analysis across Ireland and supported markets.


• Establish and track KPIs and metrics that demonstrate both social campaign performance and business impact, including audience engagement, brand visibility, website traffic, lead generation and contribution to marketing pipeline.


• Implement tagging and UTM requirements to support accurate reporting and attribution.


• Translate performance data into actionable insights, optimizations and recommendations that improve content effectiveness, audience engagement, business outcomes and inform future social strategies.


• Ensure social content and publishing practices align with brand, risk, legal and governance requirements across supported markets.


• Conduct competitive analysis, trend monitoring and audience research to identify growth opportunities and emerging best practices.

Global Social Team Contribution

• Support the development and expansion of the firm's global social media capability.


• Partner with social media leaders and stakeholders across international markets to share learnings, identify best practices, and improve consistency across programs.


• Contribute to the development of social media governance, processes, playbooks, measurement frameworks, reporting standards and training programs.


• Help drive innovation, testing and adoption across social platforms.

Qualifications:

• 5+ years of experience developing and executing social media strategies and programs, preferably in a B2B, professional services and/or complex matrixed environment.


• Hands-on experience planning, publishing, monitoring and reporting across major social platforms, including LinkedIn, Facebook, Instagram, X, and YouTube.


• Experience managing both paid and organic social media programs.


• Strong understanding of how social media supports brand visibility, thought leadership, demand generation and broader marketing/business goals.


• Proven ability to advise and influence cross-functional stakeholders, translating business priorities into clear social media recommendations and execution plans.


• Strong analytical skills with the ability to interpret performance data and translate insights into actionable recommendations.


• Experience using social media management platforms; Hootsuite experience preferred but not required.


• Excellent written and verbal communication skills, with the ability to work effectively across teams, countries and stakeholder groups.


• Strong project management skills with the ability to manage multiple priorities and deadlines.


• High attention to detail, with a focus on accuracy, consistency, and quality.


• Proficiency in Microsoft Office, including Excel, PowerPoint and Word.

Preferred Qualifications:

• Experience supporting social media programs across multiple countries, regions or international markets.


• Experience with LinkedIn advertising and other paid social platforms such as Meta, X and YouTube


• Familiarity with Demand base, Marketo, Microsoft Dynamics or similar marketing technologies.


• Experience with Adobe Analytics, Google Analytics, or comparable analytics platforms.


• Experience contributing to the development of global social media programs, governance models or centres of excellence.

About Us

We are Grant Thornton Grant Thornton Ireland is rapidly approaching 3,000 people, in 9 offices across Ireland, Isle of Man, Gibraltar and Bermuda. With a presence in over 149 countries around the world and a global network of 73,000 people, we bring our clients the local knowledge, national expertise and global presence to help them succeed – wherever they're located. At GT, we work astrusted advisors, bringing local knowledge and national expertise, with a global presence, to help businesses succeed – wherever they are located. We make business more personal by investing in building relationships and empowering our clients to make the right decisions for their organisation now and for the future. Whether that is working with the public sector to build thriving communities, with regulators and financial institutions to build trust, or with a diverse range of businesses to help them achieve their goals, Grant Thornton Ireland work hard to support clients to act on the issues that matter.
At GT Ireland we don't just predict your future, we build it. A Career at GT Looking for a more fulfilling role in professional services? One where fresh thinking, collaboration and diversity are valued? At Grant Thornton we do things differently.
What does this mean for you? A career in a more inclusive working environment, a more collaborative work culture, a more supported, flexible working role, more possibilities to grow and more opportunities to help shape the future for your clients. We respect and value your experience. And we want you to bring your authentic self to work and be at your best. It is how it should be.
Grow with us At Grant Thornton, we care about our people and work hard to make you feel valued. If you are looking to deepen and develop your skills, knowledge, and experience throughout your career, then that is what you will get, and more. Our Benefits Please follow thislink for information on our generous benefits package.

About the Team

Equity, diversity and inclusion
At Grant Thornton, we provide equitable opportunities for all our colleagues. We are a responsible, sustainable business where equity, diversity and inclusion (ED&I) is at the forefront of our workplace culture agenda, and today, we continue to build and develop on our existing ED&I structure and strategy to meet our workplace culture needs. People are at the heart of our business and teams built with varied individuals present diverse viewpoints, which need to be heard and valued.
We are all at our best when we are able to be ourselves and we view integrity and authenticity as integral values to bring to our day-life at the firm. We are excited to see the personality and perspectives you will bring to our team because we know we will all benefit from them. Diversity of thought, background and experience enables better decision-making, improves the quality of our delivery, and helps us to meet the needs of our clients. Our firm is built on people and their ideas, so we want to hear all the new perspectives and fresh thinking you have to offer. You form the bedrock of our firm’s best-practice principles and we will champion you as leaders from day one.
Reward and benefits
Our reward and benefits are designed to create an environment where our people can flourish. We are committed to building a culture where our people have access to the necessary benefits to help promote a healthy lifestyle and thrive.
Recognition
We want to create a culture of recognition and celebrating success, by saying thank you to people who surpass our expectations and recognising the right values and behaviours. Our Shout Out recognition scheme is our way of highlighting and promoting achievements. Whether you simply want to say thank you, celebrate a special occasion or give an award for doing something exceptional, you can do all of this and more through the scheme.