Social & Influence Lead — AI-Driven Growth

Ogilvy UK; Dublin; Hybrid; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Hybrid working

Generous annual leave

WPP network perks

Stunning office location

Career mobility opportunities

Job summary

Ogilvy in Dublin is seeking a Head of Social & Influence to define and lead our social offering. You will drive a social-first, metrics‑driven strategy, explode campaigns across channels, and build a scalable, revenue‑generating practice within a hybrid Dublin model.

You’ll report to the CEO, sit on the SLT, and shape the AI roadmap while mentoring a high‑performing team. This role blends creative leadership with commercial execution in a dynamic agency environment.

Qualifications

• Social-first mindset with a track record in influencer marketing.
• Change management and transformation leadership skills.
• Tech and AI-forward mindset with curiosity to drive adoption.
• Experience navigating high-level client relationships in relevant sectors.
• Commercial and strategic acumen with data-driven decision making.

Responsibilities

• Blow campaigns out of the water on social channels with a social-first lens.
• Inject social thinking early in the creative process across owned, earned, paid, and shared media to drive viral, social-first moments.
• Build the business by turning social and influence into a profitable revenue stream.
• Identify untapped social opportunities within our current client roster and active briefs, pitching and winning organic growth.
• Define the right suite of technologies (monitoring, reporting, ROI) to prove impact and protect commercial health of the practice.
• Lead the AI roadmap and ensure ethical, compliant use of AI across the network.

Skills

Social strategy

Influencer marketing

AI in marketing

Change management

Leadership

Data-driven decisions

Stakeholder management

Commercial acumen

Job description

Ogilvy in Dublin is seeking a Head of Social & Influence to define and lead our social offering. You will drive a social-first, metrics‑driven strategy, explode campaigns across channels, and build a scalable, revenue‑generating practice within a hybrid Dublin model.

You’ll report to the CEO, sit on the SLT, and shape the AI roadmap while mentoring a high‑performing team. This role blends creative leadership with commercial execution in a dynamic agency environment.