Senior Growth Product Manager – Open Finance

Kraken; Ireland; On-site; EUR 70,000 - 110,000; Full time

Job summary

Kraken Consumer is seeking a growth-minded product marketer to own the marketing product roadmap for our mobile and web experiences. You will define how campaigns become shipped product work, and shape the intake model and collaboration standards between marketing and product to accelerate adoption and retention.

You will join a fast-moving fintech team, partnering with design, engineering and data to craft tailored campaign experiences, optimize lifecycle messaging, and build scalable surfaces

Qualifications

• Experience in product-led growth and marketing.

Responsibilities

• Own the marketing product roadmap end to end and build the process that turns campaign ideas into shipped product work.
• Design and launch tailored campaign experiences — the in-app and web journeys users land in from push, email, social and paid.
• Raise the bar on lifecycle messaging so push and email feel useful and drive conversions.
• Own incentives layer for new and returning users: offers, referral mechanics, recurring deposits and earn-led campaigns.
• Apply user psychology and sharp UX thinking to find funnel leaks, then run the experiments that close the gaps.
• Improve landing page and search performance, and build the product foundations that make paid and offline channels measurable and worth the spend.
• Partner with marketing, design, engineering and data as the single point of ownership for growth enablement.
• Define the acquisition and reactivation metrics that matter, and report on them honestly — including when an experiment doesn't land.

Skills

Growth marketing

Product management

User acquisition

Analytics

Job description

Kraken Consumer is seeking a growth-minded product marketer to own the marketing product roadmap for our mobile and web experiences. You will define how campaigns become shipped product work, and shape the intake model and collaboration standards between marketing and product to accelerate adoption and retention.

You will join a fast-moving fintech team, partnering with design, engineering and data to craft tailored campaign experiences, optimize lifecycle messaging, and build scalable surfaces