SENIOR BRAND MANAGER- DRINKS

Amicus Search & Recruitment; Dublin; On-site; EUR 70,000 - 95,000; Full time

Job summary

AMICUS RECRUITMENT is seeking a switched-on Senior Brand Manager for a leading premium drinks brand in Ireland. You will develop consumer and trade marketing plans and drive activation, with autonomy to implement your own ideas.

The role requires 2-4 years FMCG brand management experience, strong commercial acumen, and experience managing media buying and ATL processes. Be prepared to work with agencies and sales teams to deliver ROI and growth.

Qualifications

• 2-4 years brand management experience in the FMCG sector.
• Strong commercial acumen; ability to prioritise and get buy in from others is key.
• Experience managing media buying process.
• ATL process experience from agency briefing to sign off.

Responsibilities

• Develop and execute world class consumer and trade marketing plans; work closely with commercial teams to plan, coordinate & evaluate brand activation & visibility activity for the brands.
• Management of brand marketing budgets & delivery of all marketing activity within agreed budget.
• Management of relevant third-party agencies & brand principles.
• Influence and educate the sales team on an ongoing basis and develop compelling sales decks with insights & USP's.
• Drive the strategic brand planning process to develop 1-year and 3-year plans with clear strategic direction and tactical steps.
• Be the 'go to' person in the business, who manages & tracks all aspects of the brand's performance.
• Annual Consumer and Trade Marketing Business plan to align with commercial goals.
• 12 month promotional and visibility plans for on-trade & off-trade in ROI & NI.
• Generate and track monthly and quarterly objectives (from brand plans) for on & off trade commercial teams to ensure delivery of volume and distribution targets.
• Produce insightful quarterly & annual reviews as agreed with brand owners.
• People and performance management of a Brand Ambassador. Setting monthly and annual targets while tracking performance and giving feedback.
• Effectively manage research, creative, event management and media agencies through on-boarding, clear briefings, feedback, reviews and updates. Track agency performances and brand results for all projects and brand campaigns.
• Manage the portfolio range, rationalization and launch of any new innovations and SKUs to the ROI and NI market.
• Be the brand guardian for the portfolio brands, making sure all brand designs, principles, tone of voice and activations are a true brand fit and targeting the right audiences.

Skills

Brand management

Commercial acumen

Media buying

ATL experience

Job description

AMICUS RECRUITMENT has one of the best marketing opportunities in the FMCG sector - Why? It is the company! as simple as that really! the brands; their success within the market and their success- and due to someone moving on; they are looking for a switched on; passionate Senior Brand Manager. Sounds good so far- but it is THIS BRAND- this particular brand that makes this opportunity; a must for consideration. To be considered you must have at least 2-4 years FMCG experience ; great if it's in the Drinks category ! be commercial; take pressure in your stride and a drive to succeed.

This particular brand is thriving- whilst other beers around are in decline- this one is renowned for being super premium and is loved in both the on and off trade.

What about the team? The Director/ line manager- quite simply; you can't get any better !- The Line Manager is supportive; knows the business and sector inside out; will support you when required. The current Brand Manager was a success in the role and is taking time out and he loved the role stating " it is demanding; but it is a great role ! Number 1 brand- and in the role you will work on some great activations; events and crucially ; be given a lot of autonomy and freedom to implement your own ideas and put your own stamp on the role."

this is one of the best out there !!! it would however be advantageous if you have beer experience ; if not; must be coming from drinks. **

Key Duties:

• Develop and execute world class consumer and trade marketing plans; work closely with commercial teams to plan, coordinate & evaluate brand activation & visibility activity for the brands.
• Management of brand marketing budgets & delivery of all marketing activity within agreed budget.
• Management of relevant third-party agencies & brand principles.
• Influence and educate the sales team on an ongoing basis and develop compelling sales decks with insights & USP's.
• Drive the strategic brand planning process to develop 1-year and 3-year plans with clear strategic direction and tactical steps.
• Be the 'go to' person in the business, who manages & tracks all aspects of the brand's performance.
• Annual Consumer and Trade Marketing Business plan to align with commercial goals.
• 12 month promotional and visibility plans for on-trade & off-trade in ROI & NI.
• Generate and track monthly and quarterly objectives (from brand plans) for on & off trade commercial teams to ensure delivery of volume and distribution targets.
• Produce insightful quarterly & annual reviews as agreed with brand owners.
• People and performance management of a Brand Ambassador. Setting monthly and annual targets while tracking performance and giving feedback.
• Effectively manage research, creative, event management and media agencies through on-boarding, clear briefings, feedback, reviews and updates. Track agency performances and brand results for all projects and brand campaigns.
• Manage the portfolio range, rationalization and launch of any new innovations and SKUs to the ROI and NI market.
• Be the brand guardian for the portfolio brands, making sure all brand designs, principles, tone of voice and activations are a true brand fit and targeting the right audiences.

Key Requirements:

• 2-4 years brand management experience in the FMCG sector
• Strong commercial acumen; ability to prioritise and gey buy in from others is key.
• Experience managing media buying process
• ATL process experience from agency briefing to sign off