Senior Brand Insights Analyst - Global Growth & Strategy

Primark; Dublin; On-site; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Healthcare

Pension

Bonus potential

Leave + holidays

Tax Saver Tickets

Fitness centre

Cafeteria subsidy

Job summary

Primark is seeking a Senior Analyst – Brand Insights to lead the development and evolution of our brand understanding across markets. You will design and manage measurement programmes, oversee agency partners, and ensure timely, high-quality deliverables that shape how consumers perceive Primark globally.

You will drive strategic insight programmes for growth, collaborate with Brand & Marketing to establish KPIs and frameworks, and deliver foundational brand narratives for multiple markets while

Qualifications

• 5+ years in consumer insights/brand research with retail experience.
• Strong use of GWI, brand tracking, social listening, and qualitative research.
• Ability to translate insight into investment decisions with Strategy/Finance.
• Experience managing international insights and agencies.

Responsibilities

• Lead development and evolution of brand understanding with measurement programmes.
• Manage agency partners, budget, and timelines; ensure delivery quality.
• Drive insight programmes for growth and differentiation; shape long-term vision.
• Collaborate with Brand, Marketing to establish KPIs and frameworks.
• Deliver brand KPIs beyond the UK into global markets.
• Define insights for partnerships and licenses and conduct social listening.

Skills

Brand insights

Market research

Strategy collaboration

Storytelling

Cross-functional collaboration

Planning & multi-tasking

Attention to detail

Tools

GWI

Brand tracking

Social listening

Job description

Primark is seeking a Senior Analyst – Brand Insights to lead the development and evolution of our brand understanding across markets. You will design and manage measurement programmes, oversee agency partners, and ensure timely, high-quality deliverables that shape how consumers perceive Primark globally.

You will drive strategic insight programmes for growth, collaborate with Brand & Marketing to establish KPIs and frameworks, and deliver foundational brand narratives for multiple markets while