Senior Account Based Experience (ABX) Field Marketing Specialist

Sprout Social; Ireland; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Private Health Insurance

Pension Scheme

Life & Disability Insurance

Paid Time Off

Paid Parental Leave

Home Office stipend

Job summary

Sprout Social Inc. is seeking a Senior ABX Field Marketing Strategist (EMEA) in Ireland to lead end-to-end ABX programs across priority accounts. The role partners with Marketing, Sales, and BDRs to drive pipeline and accelerate deals through 1:1, 1:few, and 1:many ABX tactics.

You’ll leverage AI tools and data to optimize campaigns, measure performance, and evolve Sprout’s regional ABX approach in a fast-paced, multi-market environment.

Qualifications

• 5+ years of ABX/ABM, field marketing, demand gen or integrated marketing.
• Experience executing end-to-end ABX programs, events, webinars and outbound plays with sales.
• Strong project management and data fluency with the ability to translate metrics into insights.

Responsibilities

• Own end-to-end ABX field marketing programs across priority EMEA accounts.
• Execute targeted 1:1, 1:few and 1:many ABX campaigns across channels.
• Align Marketing, Sales and BDRs, supporting deal acceleration and pipeline creation.
• Experiment with AI tools and automated workflows to improve efficiency.
• Track and report key engagement and pipeline metrics for optimization.

Skills

ABX/ABM marketing

Field marketing

Demand generation

Campaign management

Cross-functional collaboration

Tools

SFDC

Tableau

Job description

Sprout Social is looking to hire a Senior Account Based Experience (ABX) Field Marketing Strategist (EMEA) to the Marketing team, based in Ireland.

Why join Sprout’s Marketing team?

At Sprout Social, we don’t just market products—we set the pace for how breakthrough brands connect with the world. As the social intelligence platform powering the future of customer connection, our Marketing team is the driving force behind turning that vision into reality. We lead with clarity and act with speed to drive market leadership, generate demand, and accelerate customer expansion, all in close partnership with core cross-functional stakeholders.

Here, you’ll have the freedom to test bold ideas, learn fast, and shape the future of the global brands we empower. We measure success by the business results we create and a shared commitment to excellence in our craft. If you’re ready to own your impact, accelerate your career, and build the definitive system for business, this is where you belong.

What you’ll do

• End-to-End Campaign Ownership: Own the end-to-end execution of ABX field marketing programs across priority EMEA accounts—translating regional strategy into account-specific experiences while managing timelines, budgets, vendors, logistics, and internal stakeholders to ensure flawless delivery.


• Consultative GTM & Campaign Mix: Execute targeted 1:1, 1:few, and 1:many ABX programs utilizing a full tactical mix (executive dinners, roundtables, virtual/in-person webinars, strategic gifting, direct mail, and outbound plays) to create pipeline and accelerate deals.


• Sales & Field Alignment: Act as the connective tissue between Marketing, Sales, and BDR teams—serving as the go‑to marketer to open doors, align on account outreach sequencing, support deal acceleration, and build moments buying committees remember.


• AI & Operational Efficiency: Experiment with and implement AI tools (such as Claude) and automated workflows to optimize campaign efficiency, deepen personalization, and elevate team productivity.


• Performance & Insights: Track, measure, and report on key account engagement, pipeline creation, and deal acceleration metrics—continuously testing, optimizing, and applying insights to evolve Sprout’s regional ABX approach.

What you’ll bring

You are a true partner to Sales and Marketing who combines a strategic lens with hands‑on execution, balancing big‑picture thinking with an eye for detail. You thrive in ambiguity, take full ownership of concurrent programs, and bring a collaborative, service‑oriented approach to driving pipeline across a diverse, multi‑market region.

The minimum qualifications for this role include:

• 5+ years of experience in ABM/ABX, field marketing, demand generation, campaign, or integrated marketing


• Proven experience executing end‑to‑end account‑based programs, in‑person field events, webinars, and coordinated outbound plays alongside sales teams


• Strong project management and data tool fluency (e.g., SFDC, Tableau, or equivalent) with the ability to manage complex initiatives and translate metrics into actionable insights

Preferred qualifications for this role include:

• Direct experience marketing to diverse EMEA audiences and supporting Enterprise/Strategic multi‑threaded sales cycles


• Hands‑on experience with ABM platforms (e.g., 6sense), AI/automation tools (e.g., Claude), and CRM/marketing software (e.g., Asana, Salesforce)


• Persuasive storytelling, presentation, and cross‑functional communication skills with a track record of bringing sales leadership and peers along


• Ability to work from our Dublin office at least one day per week

How you’ll grow

Within 1 month, you’ll plant your roots, including:

• Complete Sprout Social’s new hire training & onboarding program alongside other new Sprout team members. You’ll gain a broader understanding of our products and how your role fits into the organization.


• Make a plan with your manager to set initial priorities, align on expectations for your role, plant goalposts for your career, and learn Sprout’s approach to ABX strategy, EMEA priorities, target accounts, and sales motions.


• Establish relationships with key Sales, BDR, and Marketing partners globally and in region, while getting hands‑on with our ABX tools, dashboards, and reporting metrics.

Within 3 months, you’ll start hitting your stride by:

• Build connections with members from other teams through active networking and community building.


• Independently own and execute 1:1, 1:few, and 1:many ABX programs for assigned accounts, including delivering your first field/executive event or webinar in region.


• Partner confidently with Sales and BDRs on account research, messaging, outreach timing, and performance tracking.

Within 6 months, you’ll be making a clear impact through:

• Have your first performance conversation with your manager, where you’ll discuss your accomplishments in your role and work together to build goals for your professional growth.


• Act as a trusted ABX partner to EMEA sales teams, running concurrent multi‑market motions (events, webinars, gifting, outbound plays) that drive pipeline creation and deal acceleration.


• Apply performance insights to refine targeting tactics and bring forward strategic recommendations on how we invest in ABX across EMEA.

Within 12 months, you’ll make this role your own by:

• Serve as the subject‑matter expert on EMEA ABX best practices, building a repeatable regional playbook and contributing to global strategy.


• Surprise us! Use your unique ideas and abilities to change your team in beneficial ways that we haven’t even considered yet.

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

Our Benefits Program

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

• Comprehensive Private Health & Dental: 100% premium coverage for you and your eligible dependents through VHI (Health) and DeCare (Dental).


• Pension Scheme: We match your pension contributions 1‑to‑1 up to 6% of your salary.


• Life & Disability Insurance: 100% paid‑for life cover and disability insurance for your peace of mind.


• Generous Paid Time Off: 25 days of leave, plus all public holidays and additional company‑wide Rest & Recharge days.


• Paid Parental Leave: We support all growing families with 26 weeks of full pay for birthing parents and 16 weeks of full pay for non‑birthing parents.


• Family & Care Support: Access to subsidized child/eldercare through Care.com.


• Premium Mental Health Support: Full access to Modern Health for you and your dependents, including free coaching, therapy sessions, and digital wellness resources.


• Lifestyle Spending Account (LSA): An annual $700 USD fund to spend on your physical, mental, and financial well‑being.


• Work From Home Support: A one‑time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.


• Dublin Office Perks: A €18 daily lunch stipend (via Deliveroo) when you work from our Dublin office.


• Commuter Savings: Access to the Tax Saver Commuter/Cycle to Work scheme for tax savings.


• Charitable Giving: A company match for your donations to eligible organizations.

*This list is for informational purposes only. Benefit offerings are discretionary and subject to change and do not constitute a contract or guarantee of benefits.

Our salary ranges reflect the expected earning potential for this role. Individual pay is based on geographic zone, relevant experience, and skills.

Our current hiring range for this role: €60,000 – €78,000 annually. Offers are made within this range, with opportunities to grow within the broader band based on performance and impact.

We share both our current hiring range and our broader geographic salary bands to provide transparency into our compensation philosophy. This ensures you understand not only your starting potential but also the long‑term growth opportunities available as you progress in your role.

The full base pay range for this role is €60,000 – €90,000.

These ranges were determined by a market‑based compensation approach; we used data from trusted third‑party compensation sources to set equitable, consistent, and competitive ranges. We also evaluate compensation bi‑annually, identify any changes in the market and make adjustments to our ranges and existing employee compensation as needed.

If you require a reasonable accommodation for any part of the interview process or to submit your application, please email us at [e-mail]. Include the nature of your request and your preferred contact information. We’ll do everything we can to support your success during our recruitment process while upholding your privacy. Please note that only inquiries regarding accommodations will receive a response from this email address; other inquiries will not be addressed (e.g., you send your resume but are not requesting an accommodation).

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