Sales Lead, SMB Commerce Shop - DACH

TikTok; Ireland; Sur place; EUR 90 000 - 120 000; Plein temps

Résumé du poste

TikTok in Dublin is seeking a Senior SMB Leader to guide a team of Account Managers serving merchants across the DACH region, focusing on revenue growth and product adoption.

You will own revenue targets, coach talent, and collaborate with product and marketing to scale merchant programs while keeping the customer at the center.

This role requires strong leadership, market insight, and a commitment to inclusion as you drive scalable solutions and navigate a fast-paced tech environment.

Qualifications

• Experience in ecommerce, digital advertising, account management or commercial sales with a track record of revenue growth.
• People management experience with success coaching high-performing teams.
• Strong commercial acumen with ownership of revenue targets and growth goals.
• Ability to operate in fast-paced, evolving environments and provide clarity through change.
• Experience developing scalable processes and workflows to improve performance.
• Ability to collaborate with cross-functional teams (Product, Marketing, Ops, Enablement).
• Fluent in German and English (spoken and written).

Responsabilités

• Lead, coach and develop an Account Manager team to grow merchants.
• Own revenue, GMV, Shop Ads adoption and merchant growth in DACH.
• Put merchants at the centre, assure consultative, valuable support.
• Identify opportunities to improve processes, tooling and operating models.
• Create repeatable solutions to scale merchant support.
• Set clear goals, rhythms and performance expectations; provide feedback.
• Collaborate with TikTok Shop, Product, Marketing, Sales Ops and Enablement.
• Guide the team through changing priorities and evolving products.
• Maintain curiosity, urgency and entrepreneurial mindset day-to-day.
• Promote diversity and inclusion across the team.

Connaissances

ecommerce experience

people management

commercial acumen

change management

cross-functional collaboration

process development

German & English fluency

Description du poste

Location:

Dublin

Employment Type:

Regular

Job Code:

A133368

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@2026 TikTok

Responsibilities

TikTok's SMB Team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, and drive revenue and growth. From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.

• Aim for the Highest — Lead, coach and develop a team of Account Managers, providing hands-on guidance to support their professional growth and the success of our merchants. Build a high-performing team that consistently raises the bar for commercial execution and customer impact.
• Assume Ownership — Take ownership of revenue, GMV, Shop Ads adoption and merchant growth goals across the DACH market. Proactively identify opportunities, develop market strategies and execute data-driven plans to achieve ambitious business outcomes.
• Put Merchants at the Centre — Build a deep understanding of the merchant journey and ensure the team delivers consultative, commercially valuable support. Help merchants progress from onboarding and activation through to Shop Ads adoption, GMV Max and sustainable GMV growth.
• Build for Scale — Identify opportunities to improve processes, tooling, operating models and merchant programmes.
• Create repeatable solutions that allow the team to support more merchants while maintaining a high-quality customer experience.
• Be Candid and Clear — Establish clear goals, operating rhythms and performance expectations. Provide direct and constructive feedback, support the team through challenges and hold a consistently high standard of execution and accountability.
• Have the Bigger Picture in Mind — Collaborate closely with TikTok Shop, Product, Marketing, Sales Operations, Enablement and other cross-functional teams. Ensure that merchant feedback, market insights and commercial priorities are reflected in product development and broader go-to-market strategies.
• Lead Through Change — Guide the team confidently through changing priorities, evolving products and new operating models. Create clarity in ambiguity and ensure the team remains focused, motivated and able to execute at pace.
• Always Day 1 — Operate with curiosity, urgency and an entrepreneurial mindset. Lead by example, remain close to merchants and the market, and turn emerging opportunities into clear and actionable commercial strategies.
• Be a Champion of Inclusion — Promote diversity and inclusion across the team. Value different perspectives and create an environment where every team member feels empowered to contribute, challenge and grow.

Qualifications

Minimum Qualifications

• Experience in ecommerce, digital advertising, account management, client services or commercial sales, with a proven ability to improve customer outcomes and deliver revenue growth.
• People management experience, with demonstrated success coaching and developing high-performing commercial teams while delivering measurable business results.
• Strong commercial acumen, with experience taking ownership of revenue targets, customer growth goals or other key business metrics.
• Proven ability to operate effectively in a fast-paced, evolving environment and to provide teams with clarity through periods of change and ambiguity.
• Experience developing processes, workflows or operating models and implementing scalable solutions that improve team and customer performance.
• Proven ability to collaborate with cross-functional teams such as Product, Marketing, Operations, Sales Operations and Enablement to deliver shared business outcomes.
• High oral and written fluency in German and English, as the role involves direct communication with merchants and internal stakeholders supporting the DACH market.

Preferred Qualifications

• Experience working within ecommerce, social commerce, marketplace, retail media or performance advertising businesses.
• A strong and demonstrable network within the DACH ecommerce, digital advertising or SMB ecosystem.
• Experience developing market-level go-to-market strategies, with a strong understanding of SMB and merchant growth dynamics.
• Experience driving customer adoption of new products, platforms or commercial solutions.
• Proven ability to use data and customer insights to develop programmes that improve activation, engagement, retention, revenue or GMV.
• A demonstrated entrepreneurial mindset and a strong track record of leading teams through innovation, transformation and continuous improvement.

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.