Account Manager - SMB - DACH Market

TikTok; Dublin; On-site; EUR 60,000 - 90,000; Full time

Job summary

TikTok is seeking a dynamic SMB Account Manager in Dublin to help businesses grow on our platform. You will partner with high-value SMB advertisers in a one‑to‑many structure, driving revenue, advertiser education and satisfaction.

Key responsibilities include optimizing campaigns, proposing scalable solutions, and collaborating with cross-functional teams to deliver results in a fast-paced, international environment.

Qualifications

• Experience in marketing/social media/advertising with digital ad ecosystem knowledge.
• Passion for TikTok marketing and ability to scale campaigns.
• Proven track record of meeting/exceeding sales targets with a large book of business.
• Strong analytical and entrepreneurial mindset.
• Excellent collaboration and adaptability in an international environment.
• Fluency in German and English is essential for success in the DACH region.

Responsibilities

• Raise the bar by driving revenue growth and educating SMB clients with data-driven sales propositions.
• Build deep product knowledge to advise clients and troubleshoot escalations as needed.
• Own and optimize SMB campaigns, identifying scalable, programmatic actions to grow client business.
• Maintain a growth mindset, embrace change and turn challenges into opportunities.
• Collaborate across teams to structure and execute operational and strategic initiatives.

Skills

Marketing knowledge

Ad tech

Sales track record

Analytical thinking

Team player

German language

Job description

Responsibilities

TikTok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, and drive revenue and growth. To help businesses achieve their marketing goals on TikTok, no matter how big or small, our SMB team combines operational expertise with a customer‑centric strategic mindstep. You will be doing so by designing and executing scaled sales & service delivery strategies, as well as ensuring that our customers have the right tools and product at their fingertips.

We're looking for a dynamic, passionate SMB Account Manager with a digital advertising background to join our growing Account Management team in Dublin. You will be a crucial member of a growing team that will partner with high value SMB advertisers in a one to many structure with the goal of activating, nurturing and growing accounts. You will look to establish and strengthen your client relationships with a focus on driving revenue, advertiser education & advertiser satisfaction. Success in this position requires a focus on client service, the ability to thrive in a dynamic work environment, and the ability to help shape and sell scalable solutions to grow and support SMB customers.

1. Raise the bar - Be results focused, grow revenue, educate and lead strategic conversations with SMB clients. Identify and create compelling sales propositions utilising internal and external data for clients in specific regions, industries or objectives that can be pitched en masse with minimal customization
2. Make your own discoveries - Grow a deep understanding of TikTok's products, processes and tools. Demonstrate expertise in all matters relevant to your book of business, including escalation and troubleshooting to resolve client issues.
3. Assume ownership - Work with small and medium clients to optimize and improve the performance of their TikTok campaigns and identify programmatic ways to do this at scale. Understand their business objectives and determine the right course of action with a view on helping them grow their business.
4. Embrace change as an opportunity - You will have a growth mindset: learning if you don't understand, accepting challenges, growing through failure; viewing uncertainty as an opportunity to thrive.
5. Collaboration creates value - Seek to support new team members as they learn about our products and processes. Share your knowledge and empower your peers. Liaise with cross‑functional teams on structuring and executing operational and strategic initiatives.

Qualifications

Minimum Qualification

• Demonstrable experience or knowledge of the marketing/social media/advertising industry with a strong understanding of the digital advertising ecosystem
• Passionate about TikTok marketing, and up for the challenge of building something from the bottom up.
• Proven track record of reaching and exceeding sales goals with a large book of business.
• Critical thinking, analytical skills with an entrepreneurial and proactive mind‑set
• Team working skills, ability to adapt to a fast‑paced, international work environment with a passion for making an impact
• This role covers the DACH region, excellent communication skills and fluency in German and English is essential for the success of this role

Preferred Qualifications

• Ability to think independently and strategically to propose recommended solutions to c‑level executives and/or marketing decision makers
• Proven track record of exceeding performance targets
• Understanding of digital advertising & campaign management

About TikTok

TikTok is the leading destination for short‐form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.