Research, Insight & Growth Manager

National Lottery; Dublin; Hybrid; EUR 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid working

Healthcare

Pension

Learning & development

Job summary

National Lottery is seeking a Research, Insight & Growth Manager to lead end-to-end consumer insights and growth strategies from player understanding to market sizing. The role sits in Dublin, with a hybrid pattern (Mon-Wed in the City Centre).

You will shape the insight agenda, partner with cross-functional teams, and build a best-in-class capability to drive measurable brand and commercial growth.

Qualifications

• Strong ability to translate insights into strategic growth actions.
• Experience leading consumer insights and analytics programs.
• Proven track record influencing senior stakeholders.

Responsibilities

• Own and deliver the research and insight strategy tied to growth.
• Lead quantitative and qualitative studies with agencies as needed.
• Define KPI/OKR frameworks and performance reporting.
• Collaborate with Commercial, Retail, Digital, and Finance teams on campaigns.

Skills

Data visualization

Power BI

Tableau

Stakeholder management

Strategic insight

Leadership

Tools

Excel

Analytics platforms

Job description

About the role

Reporting into the Head of Marketing Strategy and Operations and within the office of the Chief Marketing Officer, the Research, Insight & Growth Manager is a newly defined, strategically critical role within PLI’s Marketing function. This newly created role is responsible to build a best-in-class consumer and player insight capability for the National Lottery that translates insight directly into growth drivers that are measurable. The successful candidate will own and lead the end-to-end research and insight agenda, from player and non-player understanding, customer segmentation, brand health and market sizing, through to campaign testing and effectiveness. This is a hybrid role based in our Dublin City Centre office Monday- Wednesday each week.

What you will do

Strategic Insight & Growth Agenda

• Own and deliver PLI’s research and insight strategy, ensuring it supports brand and commercial growth priorities.
• Identify and communicate growth opportunities across acquisition, retention, player value and commercial performance.
• Monitor market, consumer and industry trends, benchmarking against leading lottery operators and consumer brands.
• Define and evolve key brand health metrics to support long-term growth of the National Lottery.

Player & Customer Understanding

• Develop a single view of the player through segmentation, journey mapping, lifetime value analysis and customer insight.
• Lead qualitative and quantitative research programmes, ensuring high-quality, cost-effective delivery through agency partners.
• Embed responsible play considerations into player insights, supporting PLI’s social responsibility commitments.

Commercial & Marketing Performance

• Define and manage KPI and OKR frameworks, delivering consistent, board-ready performance reporting.
• Partner with Retail, Trading and Marketing teams to measure campaign effectiveness, ROI and growth opportunities.
• Support commercial planning by ensuring decisions are informed by robust market, customer and performance insights.

Stakeholder & Cross-Functional Engagement

• Present clear, actionable insight and recommendations to senior leaders and stakeholders across the business.
• Build strong partnerships across Commercial, Retail, Digital, Finance and Responsible Gambling teams.
• Manage research and insight agency relationships to ensure quality, value and timely delivery.

Team & Capability Building

• Promote a data-driven, test-and-learn culture by coaching colleagues in the effective use of insight.

Lead knowledge-sharing initiatives and quarterly reviews to help identify growth and brand protection opportunities.

What we are looking for

Experience

• 10+ years' experience in consumer insights, analytics, research, or growth-focused roles, including significant leadership experience.
• Proven track record of using data and insights to shape strategy and deliver commercial results.
• Experience influencing senior stakeholders and managing external research or analytics partners.
• Experience in the lottery, gaming, betting, or other consumer-facing regulated sectors is advantageous.

Skills & Capabilities

• Strong commercial and strategic mindset with the ability to turn insights into action.
• Expertise in quantitative and qualitative research, consumer analytics, and market trends.
• Skilled in data visualisation and analytics tools such as Power BI, Tableau, or similar.
• Excellent communication, storytelling, and stakeholder management skills.
• Analytical, pragmatic, and results-focused.

Why you will love working here

Work-life balance: Hybrid working model for applicable roles, Full range of leave entitlements, Career Breaks and Secondments Physical Wellbeing: Healthcare, Discounted gym membership, Eyesite tests, Flu Vaccinations, Paid sick benefit, wellbeing initiatives Financial Wellbeing: Competitive salary, Defined contribution pension, Income protection 1:1 financial advice. Learning & Development: We promote a culture where you can continuously develop on a personal and professional basis. These include access to 24/7 resources such as: In-House Training Programme, Go1 Learning Content, Irish Management Institute, The Executive Institute