Research, Insight & Growth Manager

The National Lottery

Dublin

Hybrid

EUR 90,000 - 130,000

Full time

2 days ago

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Benefits offered by this job

Healthcare

Discounted gym membership

Eyesite tests

Flu Vaccinations

Paid sick benefit

Wellbeing initiatives

Pension (defined contribution)

Income protection

Learning & Development

Hybrid working model

Job summary

The National Lottery in Dublin is seeking a Research, Insight & Growth Manager to lead end-to-end research and insight, translating findings into measurable growth for the brand.

Hybrid role based in Dublin City Centre, working with the Marketing Strategy team and Chief Marketing Officer to drive customer understanding and campaign effectiveness.

Qualifications

10+ years' experience in consumer insights, analytics, research, or growth-focused roles.
Proven track record of using data and insights to shape strategy and deliver commercial results.
Experience influencing senior stakeholders and managing external research or analytics partners.

Responsibilities

Own and deliver research and insight strategy aligned to growth priorities.
Identify growth opportunities across acquisition, retention, player value and commercial performance.
Monitor market trends and benchmark against peers in lottery and consumer brands.
Define and evolve brand health metrics to support long-term growth of the National Lottery.
Lead segmentation and lifetime value analysis for players and customers.
Manage qualitative and quantitative research programmes and agency partnerships.

Skills

Communication

Stakeholder management

Data visualization

Analytics

Strategic thinking

Tools

Power BI

Tableau

Job description

About The Role

Reporting into the Head of Marketing Strategy and within the office of the Chief Marketing Officer, the Research, Insight & Growth Manager is a newly defined, strategically critical role within PLI’s Marketing function. This newly created role is responsible to build a best-in-class consumer and player insight capability for the National Lottery that translates insight directly into growth drivers that are measurable.

The successful candidate will own and lead the end-to-end research and insight agenda, from player and non-player understanding, customer segmentation, brand health and market sizing, through to campaign testing and effectiveness.

This is a hybrid role based in our Dublin City Centre office Monday- Wednesday each week.

What You Will Do

Strategic Insight & Growth Agenda

Own and deliver PLI’s research and insight strategy, ensuring it supports brand and commercial growth priorities.

Identify and communicate growth opportunities across acquisition, retention, player value and commercial performance.

Monitor market, consumer and industry trends, benchmarking against leading lottery operators and consumer brands.

Define and evolve key brand health metrics to support long-term growth of the National Lottery.

Player & Customer Understanding

Develop a single view of the player through segmentation, journey mapping, lifetime value analysis and customer insight.

Lead qualitative and quantitative research programmes, ensuring high-quality, cost-effective delivery through agency partners.

Embed responsible play considerations into player insights, supporting PLI’s social responsibility commitments.

Commercial & Marketing Performance

Define and manage KPI and OKR frameworks, delivering consistent, board-ready performance reporting.

Partner with Retail, Trading and Marketing teams to measure campaign effectiveness, ROI and growth opportunities.

Support commercial planning by ensuring decisions are informed by robust market, customer and performance insights.

Stakeholder & Cross-Functional Engagement

Present clear, actionable insight and recommendations to senior leaders and stakeholders across the business.

Build strong partnerships across Commercial, Retail, Digital, Finance and Responsible Gambling teams.

Manage research and insight agency relationships to ensure quality, value and timely delivery.

Team & Capability Building

Promote a data-driven, test-and-learn culture by coaching colleagues in the effective use of insight.

Lead knowledge-sharing initiatives and quarterly reviews to help identify growth and brand protection opportunities.

Experience

What we are looking for

10+ years' experience in consumer insights, analytics, research, or growth-focused roles, including significant leadership experience.

Proven track record of using data and insights to shape strategy and deliver commercial results.

Experience influencing senior stakeholders and managing external research or analytics partners.

Experience in the lottery, gaming, betting, or other consumer-facing regulated sectors is advantageous.

Skills & Capabilities

Strong commercial and strategic mindset with the ability to turn insights into action.

Expertise in quantitative and qualitative research, consumer analytics, and market trends.

Skilled in data visualisation and analytics tools such as Power BI, Tableau, or similar.

Excellent communication, storytelling, and stakeholder management skills.

Analytical, pragmatic, and results-focused.

Why you will love working here

Work-life balance: Hybrid working model for applicable roles, Full range of leave entitlements, Career Breaks and Secondments

Physical Wellbeing: Healthcare, Discounted gym membership, Eyesite tests, Flu Vaccinations, Paid sick benefit, wellbeing initiatives

Financial Wellbeing: Competitive salary, Defined contribution pension, Income protection 1:1 financial advice.

Learning & Development: We promote a culture where you can continuously develop on a personal and professional basis. These include access to 24/7 resources such as: In-House Training Programme, Go1 Learning Content, Irish Management Institute, The Executive Institute

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