Remote Creative Strategist & Copywriter — DTC Health

Purolabs; Dublin; On-site; EUR 65,000 - 101,000; Full time

Benefits offered by this job

100% remote

Work with founders

Creative freedom to test ideas

Profitable, fast-growing brand

Product perks

Job summary

Purolabs is seeking a Creative Strategist & Copywriter for DTC e-commerce, Health & Wellness. This 100% remote contractor role lets you work from anywhere, with at least 4 hours overlap with UK timezone.

You’ll craft persuasive scripts for UGC and video ads, write landing pages and emails, and guide designers and editors from concept to execution. You’ll rely on customer insights and performance data to push winning creative while staying authentic to the brand.

Qualifications

• 3+ years in creative strategy and copywriting within DTC e-commerce or similar settings.
• Proven track record creating high-performing paid social ads for Meta and TikTok.
• Strong understanding of direct response copywriting and consumer psychology.
• Experience writing for health, wellness, beauty, or personal care brands is a plus.
• Able to adapt voice across audience segments and product categories.
• Comfortable working autonomously in a fast-paced remote environment.
• Excellent written communication skills in English.

Responsibilities

• Develop creative concepts and angles based on customer insights and data.
• Write persuasive scripts for UGC and video ads that hook in the first second.
• Craft copy for ads, landing pages, and emails to convert cold traffic.
• Create clear briefs for designers, video editors, and UGC creators.
• Analyze ad performance to identify winning patterns and iterate.
• Collaborate with growth team to align creative with campaigns and testing roadmaps.
• Stay ahead of creative trends on Meta, TikTok, and emerging platforms.

Skills

Creative strategy

Copywriting

Paid social ads

Direct response copywriting

Health & wellness copy

Voice adaptation

Autonomous remote work

English fluency

Job description

Purolabs is seeking a Creative Strategist & Copywriter for DTC e-commerce, Health & Wellness. This 100% remote contractor role lets you work from anywhere, with at least 4 hours overlap with UK timezone.

You’ll craft persuasive scripts for UGC and video ads, write landing pages and emails, and guide designers and editors from concept to execution. You’ll rely on customer insights and performance data to push winning creative while staying authentic to the brand.