PR & Influencer Client Director - Sponsorship

Core; Dublin; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Core in Ireland seeks a PR & Influencer Client Director to lead strategy for multiple accounts, working across media relations, influencer strategy and events. The role centers on senior client counsel, relationship building and growth of client business in a fast-paced environment.

The successful candidate will manage influencer campaigns, host media events and collaborate with Strategy, Creative, Media and Investment teams.

Responsibilities

• Develop strategic PR and Influencer recommendations rooted in client business, brand and communications objectives.
• Lead media relations and influencer strategies with Irish media, editors, broadcasters and creators.
• Oversee media hosting, press trips, launches and influencer experiences.
• Direct influencer campaigns from brief to delivery, including briefing, content management and post-campaign evaluation.
• Measure campaign effectiveness with clear KPIs and translate learnings into strategic recommendations.

Job description

The Role

OVERVIEW

OVERVIEW This role assumes responsibility for leading PR and Influencer activity across multiple client accounts, with particular emphasis on strategic communications, media relations, influencer strategy, media and influencer experiences, measurement and business growth. The PR & Influencer Client Director will act as a senior day to day point of contact for clients and internal teams, providing strategic counsel while ensuring best in class execution. They will be expected to build and maintain exceptional relationships with journalists, editors, broadcasters, creators, influencers, talent agents and other key industry stakeholders. The role requires a strong understanding of the Irish media, influencer and creator landscape, combined with excellent project management, commercial acumen and a proven ability to grow client business. The successful candidate will be equally comfortable developing strategy, pitching stories to media, hosting journalists and influencers, leading client meetings, managing events and experiences, analysing campaign effectiveness and identifying opportunities to grow existing and new client relationships. They will bring strategic rigour to influencer marketing, ensuring creator activity is grounded in clear client and audience objectives, supported by appropriate measurement frameworks and continually optimised based on performance and learning. This role requires strong collaboration and communication across Core. The PR & Influencer Client Director will work closely with colleagues across Strategy, Creative, Media, Investment, Social and other specialist teams to ensure PR and Influencer thinking is integrated into wider client strategies. The ideal candidate will thrive in a fast paced environment, have a strong understanding of culture and the evolving communications landscape, demonstrate excellent judgement and creativity, and be comfortable managing multiple clients, campaigns and stakeholders in a deadline driven environment. This is a FTC (12 Months), full time, five days per week role operating within Core's hybrid working model. Given the relationship led and experiential nature of PR and Influencer, the role requires flexibility and a strong in person presence when required. The successful candidate will be required to attend client meetings, media and influencer events, launches, activations, shoots, experiences and other industry engagements. This will include activity outside standard office hours, including evening and occasional weekend attendance at relevant PR and Influencer events and experiences.

RESPONSIBILITIES

The PR & Influencer Client Director will lead PR and Influencer activity across their assigned clients, acting as the senior day to day expert and project lead. They will develop strategic PR and Influencer recommendations rooted in client business, brand and communications objectives and ensure these are translated into effective, creative and measurable campaigns. They will be an expert in their field on whom clients and internal teams can rely for recommendations, advice, counsel and campaign leadership. The role is central to the efficient and effective running of Core's PR & Influencer offering, from proactive opportunity identification and response to briefs through to campaign delivery, measurement and evaluation. The PR & Influencer Client Director will continually seek new and innovative ways for clients to earn attention, participate credibly in culture and build meaningful relationships with media, creators and communities. A key measure of success will be the individual's ability to grow the PR & Influencer business, developing existing client accounts, identifying new commercial opportunities and contributing to new business and revenue growth.

PR & MEDIA RELATIONS

• Develop and lead PR strategies grounded in a strong understanding of client business, brand and communications objectives.
• Build, maintain and continually develop strong relationships across the Irish media landscape, including journalists, editors, producers, broadcasters and other relevant media contacts.
• Demonstrate a proven ability to secure meaningful earned media coverage and understand what makes a compelling story across different media channels.
• Develop media strategies, story angles, pitches and proactive news-generation opportunities that deliver against client objectives.
• Maintain regular, proactive engagement with media rather than relying solely on campaign led contact.
• Lead media pitching and sell in across relevant national, regional, broadcast, print, online, lifestyle and specialist media.
• Provide clients with informed counsel on the media landscape, emerging issues, news cycles and opportunities.
• Lead and oversee press office activity, including media enquiries, reactive opportunities, interviews and ongoing media engagement.
• Develop high quality media materials including press releases, pitches, briefing documents, Q&As, key messages and spokesperson briefing materials.
• Maintain excellent judgement when dealing with journalists, sensitive information and reputational issues.
• Identify proactive opportunities for clients to participate credibly in relevant cultural and media conversations.

MEDIA HOSTING

• Lead media hosting programmes, including press trips, launches, previews, hospitality, interviews and other hosted experiences.
• Personally host and build relationships with media at events and experiences where appropriate.
• Develop media guest strategies and identify the most relevant journalists and media contacts for individual client activities.
• Ensure media hosting is professionally managed from invitation and briefing through to attendance, experience delivery, follow up and evaluation.
• Represent Core and its clients professionally at media events and industry engagements.
• Use hosting opportunities to develop meaningful, long term media relationships rather than focusing solely on immediate coverage outcomes.

INFLUENCER STRATEGY, RELATIONS & MEASUREMENT

• Lead the development of influencer and creator strategies grounded in client business, brand, audience and communications objectives.
• Translate audience, cultural and platform insights into clear influencer strategies, defining the role creators should play within the wider communications and marketing plan.
• Develop strategic approaches across always on influencer programmes, campaign activations, brand partnerships, ambassador programmes, launches and influencer experiences.
• Advise clients on the appropriate mix of creators, platforms, content formats and partnership models to deliver against campaign objectives.
• Lead creator selection based on audience relevance, brand fit, credibility, cultural influence, content quality and expected effectiveness – not simply reach or follower numbers.
• Maintain a strong understanding of the Irish influencer and creator landscape alongside relevant international trends, emerging talent, platforms and communities.
• Build and maintain strong relationships with influencers, creators, talent agents, managers and relevant platforms.
• Oversee the complete influencer campaign process, including identification, vetting, outreach, negotiation, contracting, briefing, content management, approvals and activation.
• Negotiate effectively with influencers, creators and agents to achieve strong commercial and creative outcomes for clients.
• Develop influencer experiences and engagement programmes that create authentic relationships between brands and creators beyond transactional paid partnerships.
• Lead and attend influencer events, trips, launches, dinners, experiences and activations, personally hosting talent where appropriate.
• Establish clear measurement frameworks and KPIs for influencer activity at the outset of campaigns, aligned to client communications and business objectives.
• Ensure influencer activity is measured beyond basic reach and engagement, using appropriate metrics across awareness, attention, engagement, content performance, audience quality, earned impact, traffic, consideration and conversion where relevant and measurable.
• Evaluate creator and content performance to understand what worked, why it worked and what should change, translating campaign data into meaningful strategic recommendations.
• Benchmark performance across creators, platforms, formats and campaigns to continually improve influencer selection, investment and effectiveness.
• Work with relevant Core teams and external partners to strengthen measurement methodologies and demonstrate the wider impact of influencer activity.
• Lead post campaign evaluation and reporting, ensuring clients receive clear insights and recommendations rather than simply campaign outputs and metrics.
• Use campaign learnings to inform future strategy, optimise ongoing programmes and identify opportunities for deeper or expanded client investment.
• Confidently articulate the commercial and communications value of influencer marketing and its role within the wider marketing mix.
• Maintain strong standards around influencer transparency, disclosure, brand safety, audience authenticity, contractual requirements and relevant advertising regulations.

MEDIA & INFLUENCER EVENTS AND EXPERIENCES

• Lead PR and Influencer strategy surrounding client events, launches and brand experiences.
• Develop concepts designed to generate earned media, influencer engagement, social conversation and culturally relevant brand attention.
• Develop and manage media and influencer guest strategies, including identification, invitation, attendance management, briefing and follow up.
• Work closely with clients, suppliers, venues, production partners and internal Core teams to deliver events and experiences to a consistently high standard.
• Act as a senior Core representative and host at client events and experiences.
• Be available to attend events and activations outside normal working hours, including evenings and occasional weekends, where required.
• Ensure events and experiences have clear objectives and are evaluated against appropriate PR, influencer and business KPIs.
• Identify learnings and opportunities from events and experiences that can inform future client strategy.

CLIENT & AGENCY PERFORMANCE

• Lead and project manage PR and Influencer campaigns from brief through to delivery, reporting and evaluation, ensuring output is consistently of the highest standard.
• Develop strategic responses based on a strong understanding of clients' business, brand and communication challenges.
• Provide senior PR