PR and Creator Marketing Executive

Alternatives (Ireland); Dublin; Hybrid; EUR 50,000 - 61,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Alternatives (Ireland) is seeking a PR and Creator Marketing Executive to own the global creator marketing strategy and drive international publicity. The role involves coordinating across central and international teams, managing external partners, and delivering PR content for global audiences.

The successful candidate will have strong PR and influencer marketing experience, excellent communication skills, and a track record of coordinating multi-market campaigns.

Qualifications

• Experience in PR and creator/influencer marketing with demonstrated campaigns.
• Ability to coordinate with internal teams, agencies and stakeholders.
• Excellent written and verbal communication for diverse international audiences.
• Ability to manage multiple priorities and build strong relationships.

Responsibilities

• Own global Creator Marketing strategy across central and international teams.
• Coordinate creator activity within campaigns and manage suppliers and reporting.
• Develop, write and edit PR content for international distribution.
• Manage relationships with international newswire services and contracts.
• Collaborate with partners to identify events for international promotion.
• Lead bespoke cross-market publicity campaigns and advise on PR opportunities.

Skills

PR & influencer

Creator marketing

Stakeholder management

Campaign coordination

Content writing

Education

PR/Marketing/Communications degree

Job description

PR and Creator Marketing Executive, 6-month contract

An exciting opportunity has arisen to join an established organisation with an international remit and a broad network of partners across the tourism and hospitality sector.

Working as part of the Brand and Marketing Communications team, the PR and Creator Marketing Executive will play an important role in developing and delivering creator marketing activity and international publicity. The position will involve working closely with colleagues across global markets, tourism partners and industry stakeholders to bring a specific offering(s) to life for international audiences.

This is a varied role for an experienced PR and creator marketing professional who enjoys developing ideas, building relationships and coordinating activity across multiple teams and markets.

The Role

• Take ownership of the organisation's global Creator Marketing strategy, supporting its rollout across central and international market teams.
• Coordinate creator activity within global marketing campaigns, including managing external supplier relationships and overseeing campaign measurement and reporting.
• Develop, write and edit PR content for international distribution, ensuring it reflects key messaging and wider content priorities.
• Manage relationships with international newswire services and maintain this relationship and contract.
• Work with internal teams and content creators to agree priorities, coordinate plans and maximise opportunities for content production.
• Collaborate with tourism and industry partners to identify festivals and events for international promotion, providing guidance and content to colleagues across global markets.
• Liaise with event organisers and lead bespoke, cross-market publicity campaigns where appropriate.
• Advise industry partners on international PR opportunities and report on the coverage generated.
• Manage and support Internship within the team.
• Assist with the management and reporting of creator marketing and PR content budgets, ensuring spend is monitored effectively.

The role may involve occasional travel and attendance at industry, media and corporate events, including some evening and weekend commitments.

The successful candidate will bring:

• Relevant experience in PR and creator/influencer marketing, with a track record of developing and delivering marketing or communications plans.
• Experience working with a range of internal teams, external agencies, suppliers and industry stakeholders.
• Excellent written and verbal communication skills, with the ability to develop engaging PR copy / content for different audiences and markets.
• Strong relationship-building and collaboration skills, with the confidence to work across multiple teams and manage competing priorities.
• Good knowledge of Ireland and its tourism industry.
• A third-level qualification in PR, Marketing, Communications or a related discipline.

The Opportunity

This is a 6-month contract offering the opportunity to contribute to international marketing and publicity campaigns, working with colleagues and partners to showcase specific offerings to audiences around the world.

What’s on offer:

• 6 month contract position
• Based in Dublin City Centre
• Salary: circa €55,000
• Hybrid working