PR Executive

Alternatives; Connacht; Hybrid; EUR 34,000 - 38,000; Full time

Benefits offered by this job

Hybrid working

Pension scheme

Central Dublin location

Job summary

Alternatives is seeking a PR Executive to join its high-profile arts and entertainment organisation at an exciting growth stage. You will work with the PR & Marketing team to develop publicity campaigns that generate meaningful media coverage and hands-on experience across campaigns, events, talent and digital PR.

The role suits a PR professional with 1–3 years’ experience; you will build media relationships, coordinate press days and support promotions, with a hybrid working pattern of 4

Qualifications

• 1–3 years’ experience in PR, communications or media.
• Excellent written English and strong copywriting skills.
• Highly organised, with the ability to manage multiple deadlines.
• An interest in developing a strong network of media contacts.
• A genuine passion for PR, arts and entertainment.
• Relevant third-level qualification or equivalent experience.
• Working knowledge of Canva, PowerPoint and Excel.

Responsibilities

• Support the planning and delivery of PR campaigns across productions.
• Research, write and distribute press releases, statements, feature pitches and other PR materials.
• Build relationships with regional and trade media, while supporting national media engagement.
• Research and pitch creative story angles to generate coverage.
• Coordinate press days, photo calls, opening nights and press trips, including media and talent liaison.
• Manage media and VIP ticketing for opening nights, working closely with Box Office.
• Identify digital PR opportunities and work with Digital & Social teams to amplify campaigns.
• Monitor and report on media coverage against agreed targets.
• Support promotions strategy, event planning and general PR administration.
• Maintain media lists, press materials, images and coverage archives.
• Support PR-related website and social content alongside Marketing and Digital teams.

Skills

Media relations

Copywriting

Time management

Media contacts

PR strategy

Entertainment industry

Education

PR/Communications degree

Tools

Canva

PowerPoint

Excel

Job description

PR Executive

Join a high-profile arts and entertainment organisation at an exciting stage of its development, working across a diverse programme of productions and events that attract significant national and international attention.

As PR Executive, you’ll play a key supporting role within the PR & Marketing team, working closely with the Senior PR Manager to develop and deliver publicity campaigns that generate meaningful, high-quality media coverage.

This newly created position offers an excellent opportunity for a PR professional with 1–3 years’ experience to broaden their skills, build valuable media relationships and gain hands‑on experience across campaigns, events, talent and digital PR within a dynamic entertainment environment.

Key Responsibilities

• Support the planning and delivery of PR campaigns across productions.
• Research, write and distribute press releases, statements, feature pitches and other PR materials.
• Build relationships with regional and trade media, while supporting national media engagement.
• Research and pitch creative story angles to generate coverage.
• Coordinate press days, photo calls, opening nights and press trips, including media and talent liaison.
• Manage media and VIP ticketing for opening nights, working closely with Box Office.
• Identify digital PR opportunities and work with Digital & Social teams to amplify campaigns.
• Monitor and report on media coverage against agreed targets.
• Support promotions strategy, event planning and general PR administration.
• Maintain media lists, press materials, images and coverage archives.
• Support PR-related website and social content alongside Marketing and Digital teams.

Skills & Experience

• 1–3 years’ experience in PR, communications or media.
• Excellent written English and strong copywriting skills.
• Highly organised, with the ability to manage multiple deadlines.
• An interest in developing a strong network of media contacts.
• A genuine passion for PR, arts and entertainment.
• Relevant third-level qualification or equivalent experience.
• Working knowledge of Canva, PowerPoint and Excel.
• Proactive, collaborative and willing to get stuck in.
• Entertainment industry experience is an advantage.

What’s on Offer:

• Salary: €34,000 - €38,000 DOE
• Hybrid working – 4 in / 1 out
• Central Dublin City Location
• Permanent
• Excellent exposure and networking opportunities
• Pension Scheme