An application made for this job — a tailored resume and cover letter that speak straight to the posting.
Sports Direct is seeking a Sales Assistant to join our fast-paced store network, where you’ll greet customers, help them find products, and deliver attentive service on the shop floor.
This role offers a competitive hourly rate, flexible working patterns, staff discounts across the Frasers Group brands, and clear opportunities for progression within a growing retail business.
Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're part of the Frasers Group: a bold, ambitious business known for shaking up the industry and creating real opportunities at every level. If you've got energy, drive, and a love for retail done at pace, you'll fit right in.
The Role: Sales Assistant
This is retail with momentum. As a Sales Assistant at Sports Direct, you're on the front line of one of the UK's busiest store networks, helping customers find what they need, keeping the floor sharp, and powering the team through every trading day. No two shifts look the same, and that's exactly the point.
What's In It For You
Your Development
From day one, you’ll receive a full in-store induction. As you progress, you’ll have access to internal development pathways, including Supervisor and Management programmes and nationally recognised qualifications all of which support your growth within Sports Direct and the wider Frasers Group.
What You'll Do
What You'll Bring
How We Work
Our values shape every shift, every conversation, every decision: