Paid Social Media Manager

Smartbox Group; Dublin; On-site; EUR 90,000 - 120,000; Full time

Job summary

Smartbox Group is seeking a senior Paid Social leader to drive multi-market strategy across Meta and TikTok. You will shape funnel roles, allocate budgets, and spearhead creative testing with a data-driven mindset.

Responsibilities include landing-page CRO, advanced measurement, and coordinating with Brand teams to scale successful concepts. You will balance brand investments with performance metrics and manage external partners to ensure high-quality delivery.

Qualifications

• 8+ years of paid social experience across multi-market environments.
• Deep hands-on expertise with Meta and TikTok advertising platforms.
• Proven track record managing large, multi-market budgets with analytics.
• Experience leading agency partnerships and cross-channel strategies.
• Strong understanding of full-funnel marketing and creative performance.

Responsibilities

• Own Paid Social strategy across all markets with revenue, efficiency and impact goals.
• Lead Meta and TikTok campaign structure, audience and funnel strategies.
• Drive creative strategy and testing with brand teams to scale winning concepts.
• Utilise AI tools for copy, creatives and audience ideation with brand safety in mind.
• Design landing pages to optimise post-click conversion and experience.
• Own measurement standards and attribution testing to prove business contribution.
• Manage internal stakeholders and external agencies to ensure alignment.

Skills

Paid Social

Meta

TikTok

Agency management

Analytics

Incrementality

Creative testing

Tools

Unbounce

Job description

Key Responsibilities

• Strategy & Performance Own Paid Social strategy across all markets with accountability for revenue, efficiency and incremental impact. Define channel roles across top, mid and lower funnel, lead budget allocation using incrementality and experimentation, and translate business objectives into clear roadmaps.


• Channel Ownership Full accountability for Meta and TikTok performance — campaign structure, audience and funnel strategy, creative testing and learning agendas. Evaluate and test new formats and emerging platforms.


• Creative Strategy Champion a creative-led approach to performance. Develop and build ad creatives (short-form video, carousels, images) tailored for platform-native algorithms. Partner with Brand and Creative teams to build repeatable testing frameworks and scale winning concepts across markets.


• AI Fluency Use AI tools to accelerate copy, creative variations and audience ideation. Confident with platform automation (Advantage+, automated bidding) and keeps pace with new tools, applied responsibly with attention to brand safety and data privacy.


• Landing Page CRO Design and optimise dedicated landing pages (e.g. Unbounce) to ensure a seamless post-click experience and strong conversion rates.


• Measurement & Insights Own Paid Social measurement standards with Analytics and BI. Evaluate performance on true business contribution using attribution and incrementality testing — not inflated platform metrics.


• Leadership & Stakeholder Management Act as the internal Paid Social voice, influencing budget planning, brand investment and cross-channel strategy. Manage an external agency, ensuring strategic alignment and delivery quality.

Essential

• 8+ years' Paid Social experience


• Deep hands-on expertise across Meta and TikTok


• Proven management of large, multi-market budgets


• Strong understanding of full-funnel marketing, incrementality and creative performance


• Agency management experience


• Commercial mindset with strong analytical capability

Desirable

• E-commerce or high-volume consumer background


• Exposure to attribution or MMM tools


• Experience integrating Paid Social with broader paid media strategy