Optical Growth Strategist

Company Details Confidential; Cork; On-site; EUR 33,000 - 41,000; Full time

Job summary

Crowleys Opticians, Grand Parade House, 26 Grand Parade, Cork, is seeking an Optical Business Development Strategist to support growth across the business. This full-time, permanent role offers 39 hours per week and an annual salary of €37,000.

The permanent place of employment will be Cork City. The successful candidate will be responsible for analysing market trends, identifying opportunities and developing strategies for growth, including marketing and campaigns across multiple locations and

Qualifications

• Relevant third-level qualification in business, pharmaceutical business management, pharmacy, marketing or a related discipline.
• Strong analytical, research, organisational and problem-solving skills.
• Strong computer skills, including proficiency in Microsoft Office applications.
• Strong communication skills and ability to liaise effectively with suppliers, business partners and internal teams.

Responsibilities

• Analyse optical market trends, customer demand and competitor activity to identify opportunities for growth.
• Develop and implement business development strategies for the company’s optical products and services.
• Research new optical products and assess their commercial potential for the business.
• Support the commercial introduction and positioning of new products and services across locations.
• Analyse product performance, sales patterns and customer data to identify opportunities.
• Develop marketing and promotional strategies for optical products aligned with business objectives.
• Plan and coordinate campaigns and initiatives across locations and digital channels.
• Identify opportunities to develop new customer segments, partnerships and channels.
• Liaise with suppliers, manufacturers and laboratories regarding new products and market developments.
• Evaluate the commercial performance of product ranges and prepare recommendations.
• Conduct market and competitor research and prepare business development reports and forecasts.
• Monitor the performance of initiatives and assess effectiveness against objectives.

Skills

Analytical thinking

Market analysis

Strategic planning

Microsoft Office

Communication

Education

Bachelor's degree in business or related field

Job description

Crowleys Opticians, Grand Parade House, 26 Grand Parade, Cork, is seeking an Optical Business Development Strategist to support growth across the business. This full-time, permanent role offers 39 hours per week and an annual salary of €37,000.

The permanent place of employment will be Cork City. The successful candidate will be responsible for analysing market trends, identifying opportunities and developing strategies for growth, including marketing and campaigns across multiple locations and