Optical Growth & Market Strategy Lead

nan; Cork; On-site; EUR 33,000 - 41,000; Full time

Job summary

PJ Crowley Ltd t/a Crowleys Opticians in Ireland is seeking an Optical Business Development Strategist to grow its optical products and services across all locations. This full-time, permanent role is based at Crowleys Opticians, Cork and offers a salary of €37,000 per year.

You will analyse market trends, identify commercial opportunities and help develop and implement growth strategies within the optical sector, across in-store and digital channels.

Qualifications

• Relevant third-level qualification in business, pharmaceutical business management, pharmacy, marketing or a related discipline.
• Strong understanding of business development, product commercialisation and marketing principles.
• Analytical, research, organisational and problem-solving skills.
• Ability to analyse market and product performance information and contribute to commercial development strategies.
• Strong computer skills, including proficiency in Microsoft Office applications.
• Strong communication skills and ability to liaise effectively with suppliers, business partners and internal teams.
• Ability to work independently and contribute to the development and implementation of business growth initiatives.

Responsibilities

• Analyse optical market trends, customer demand and competitor activity to identify opportunities for business growth and development.
• Develop and implement business development strategies for the company's optical products and services.
• Research new optical products, brands and product categories and assess their commercial potential within the business.
• Support the commercial introduction and positioning of new optical products and services across the company's locations.
• Analyse product performance, sales patterns and customer data to identify opportunities for growth and development.
• Develop marketing and promotional strategies for optical products and services in line with the company's business objectives.
• Plan and coordinate product campaigns and business development initiatives across the company's locations and digital channels.
• Identify opportunities to develop new customer segments, commercial partnerships and channels for the company's optical products and services.
• Liaise with optical product suppliers, manufacturers and laboratories regarding new products, market developments and commercial opportunities.
• Evaluate the commercial performance of optical product ranges and prepare recommendations for future development.
• Conduct market and competitor research and prepare business development reports, forecasts and recommendations.
• Monitor the performance of business development and marketing initiatives and assess their effectiveness against agreed objectives.

Skills

Business development

Marketing principles

Analytical skills

Research

Organisational skills

Problem solving

Communication skills

Education

Bachelor's degree in business/marketing/pharmacy

Tools

Microsoft Office

Job description

PJ Crowley Ltd t/a Crowleys Opticians in Ireland is seeking an Optical Business Development Strategist to grow its optical products and services across all locations. This full-time, permanent role is based at Crowleys Opticians, Cork and offers a salary of €37,000 per year.

You will analyse market trends, identify commercial opportunities and help develop and implement growth strategies within the optical sector, across in-store and digital channels.