of Associate Director, Data Engineering (Web Analytics)

Novartis Ireland; Dublin; On-site; EUR 110,000 - 160,000; Full time

Job summary

Novartis Ireland seeks a senior Web Analytics expert to lead GA4, GBQ, and GCP integrations, designing scalable data pipelines and governance frameworks across data platforms. You will translate business goals into robust analytics architectures and drive advanced reporting and insights.

You will engage with business teams to demonstrate measurable outcomes, oversee analytics implementations, and guide tagging and data layer strategies for reliable data activation and ROI.

Qualifications

• Experience in web analytics and cloud-based data integration.
• Deep expertise in GA4, GBQ, and GCP with proven integrations.
• Strong background in data architecture, data modeling, and warehousing concepts.
• Hands-on experience with analytics implementations; GTM and data layer design desirable but secondary.

Responsibilities

• Serve as the primary expert on GA4, GBQ, and GCP for analytics, data management, and integrations.
• Own the setup, governance, and optimization of integrations between GA4, GBQ, and GCP.
• Design and implement scalable data pipelines and automated workflows for analytics data collection and reporting.
• Partner with analytics, marketing, and engineering teams to enable advanced reporting, predictive modeling, and activation through GA4–GBQ–GCP integrations including other enterprise data cloud and data lakes.
• Lead discussions with business teams to showcase the value of GBQ and GCP analytics solutions.
• Highlight the business impact of analytics initiatives through storytelling, measurable KPIs, and case studies.
• Influence stakeholders by demonstrating how GA4–GBQ–GCP integrations drive efficiency, better decision-making, and ROI.
• Oversee GA4 configuration and maintenance, including event tracking, custom dimensions/metrics, and enhanced eCommerce.
• Ensure seamless data flow from GA4 into GBQ for advanced analytics and reporting use cases.
• Provide strategic input into digital marketing measurement (Google Ads, attribution, campaign analytics).
• Guide and review data layer designs to ensure completeness and scalability.
• Provide oversight for GTM and other tagging systems where required, while focusing on integration with analytics and cloud platforms.
• Define data quality frameworks and oversee validation processes to ensure accuracy across GA4, GBQ, and GCP datasets.
• Support teams in building advanced dashboards and reports using Looker Studio, GA4, and BigQuery, aligned to business KPIs.

Skills

Agility

Cross-Functional Collaboration

Customer Engagement

Customer Experience

Customer Insights

Data Analytics

Data Strategy

Digital Marketing

Marketing Strategy

Media Campaigns

Product Marketing

Stakeholder Engagement

Stakeholder Management

Waterfall Model

Education

Degree qualified in a relevant business or Technical area

Job description

Summary

We are looking for a highly knowledgeable and experienced Web Analytics Subject Matter Expert with deep expertise in Google Analytics 4 (GA4), Google BigQuery (GBQ), and Google Cloud Platform (GCP). As the Associate Director, Web Analytics and the SME, you will provide strategic guidance and technical leadership in the design, implementation, and optimization of analytics solutions. A key focus of this role is owning and managing the integrations between GA4, GBQ, and GCP, enabling scalable data pipelines, advanced reporting, and actionable insights across the organisation.

Summary

We are looking for a highly knowledgeable and experienced Web Analytics Subject Matter Expert with deep expertise in Google Analytics 4 (GA4), Google BigQuery (GBQ), and Google Cloud Platform (GCP). As the Associate Director, Web Analytics and the SME, you will provide strategic guidance and technical leadership in the design, implementation, and optimization of analytics solutions. A key focus of this role is owning and managing the integrations between GA4, GBQ, and GCP, enabling scalable data pipelines, advanced reporting, and actionable insights across the organisation.

You will also play a pivotal role in leading discussions with business teams to showcase the value of GBQ and GCP, and to demonstrate the measurable impact of analytics initiatives on business outcomes.

About The Role

Key Responsibilities

Technical Expertise and Consultation

• Serve as the primary expert on GA4, GBQ, and GCP for analytics, data management, and integrations.
• Provide technical consultation and strategic direction for analytics implementations, ensuring scalability and compliance with governance standards.
• Translate business objectives into robust analytics frameworks and data integration strategies.

Data Integration & Management

• Own the setup, governance, and optimization of integrations between GA4, GBQ, and GCP.
• Design and implement scalable data pipelines and automated workflows for analytics data collection and reporting.
• Partner with analytics, marketing, and engineering teams to enable advanced reporting, predictive modeling, and activation through GA4–GBQ–GCP integrations including other enterprise data cloud and data lakes.

Business Engagement & Value Demonstration

• Lead discussions with business teams to showcase the value of GBQ and GCP analytics solutions.
• Highlight the business impact of analytics initiatives through storytelling, measurable KPIs, and case studies.
• Influence stakeholders by demonstrating how GA4–GBQ–GCP integrations drive efficiency, better decision-making, and ROI.

Analytics Implementation and Optimization

• Oversee GA4 configuration and maintenance, including event tracking, custom dimensions/metrics, and enhanced eCommerce.
• Ensure seamless data flow from GA4 into GBQ for advanced analytics and reporting use cases.
• Provide strategic input into digital marketing measurement (Google Ads, attribution, campaign analytics).

Data Layer & Tagging (Secondary Scope)

• Guide and review data layer designs to ensure completeness and scalability.
• Provide oversight for GTM and other tagging systems where required, while keeping focus on integration with analytics and cloud platforms.

Quality Assurance & Reporting

• Define data quality frameworks and oversee validation processes to ensure accuracy across GA4, GBQ, and GCP datasets.
• Support teams in building advanced dashboards and reports using Looker Studio, GA4, and BigQuery, aligned to business KPIs.

Qualifications

• Degree qualified in a relevant business or Technical area.
• Extensive experience in web analytics and cloud-based data integration.
• Deep expertise in GA4, GBQ, and GCP, with proven experience in setting up and managing integrations across these platforms.
• Strong background in data architecture, data modeling, and warehousing concepts.
• Hands-on experience with analytics implementations; exposure to GTM and data layer design is desirable but secondary.
• Experience in leading stakeholder discussions, influencing business decisions, and showcasing the value of analytics solutions.

Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

Skills Desired

Agility, Cross-Functional Collaboration, Customer Engagement, Customer Experience, Customer Insights, Data Analytics, Data Strategy, Digital Marketing, Marketing Strategy, Media Campaigns, Product Marketing, Stakeholder Engagement, Stakeholder Management, Waterfall Model

Why Novartis:

Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Benefits and Rewards:

Learn about all the ways we’ll help you thrive personally and professionally.

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